EUPRERA’s honorary member Betteke van Ruler has launched her newest book, called The Communication Strategy Handbook, authored with Frank K├Ârver. The Communication Strategy Framework introduced in this book has been designed as an aid to professionals for making sharp choices toward strategic communication in a most efficient manner. Taking an iterative approach and continually reflecting on whether one’s choices remain congruent, will enable a communication professional to continually adapt to changing circumstances while staying in command.

The Communication Strategy Framework has proven to be an instant eye-opener for communication professionals and students, as well as for managers and their peers. A bestseller amongst professionals in the Netherlands, it is available for the first time in English. This step-by-step guide to creating a communication strategy will help communicators of all types – from professionals and clients to students and teachers.

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