Professor Peggy Simcic Brønn, a very active member of our association, retired January 1, 2020. Peggy, a native Floridian, went to BI Norwegian Business School 1990. After completing her PhD at Henley, in 2000, she was promoted to associate professor, and then to professor. Peggy served as associate dean for the undergraduate program in public relations for ten years. In 2015, she and her team hosted the annual EUPRERA conference in Oslo. Her influence in corporate communication circles in Norway cannot be overestimated. In 2013, she was awarded the prestigious prize Gullkorn, the Norwegian PR industry association, for her contribution.

Peggy will still be associated with BIs Department of Communication and Culture as emerita. She and her husband Carl spend much of the winter months in Key Marathon, Florida, and the rest of the year in suburban Oslo, near their children and their families.