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What we do > PhD Seminar and Network > Media Transparency
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A Comparative Study of Media Transparency Practices in Europe

(page latest update: September 2015)

The research team will develop an empirically based interactive Global Media Transparency Map to highlight similarities and differences of media practices and ways to understand of media transparency around the world. The project will extend previous research on global media transparency (Kruckeberg & Tsetsura, 2003; Tsetsura & Grynko, 2009; Tsetsura & Kruckeberg, 2009, 2011; Tsetsura, 2005, 2008, 2012; Klyueva & Tsetsura, 2011, Yang, 2012) and will answer a call for more comparative research in public relations recently voiced in the Handbook of Comparative Communication (see the volume edited by Thomas Hanitzsch, 2012). The Map will be interactive and will be available online to scholars and practitioners worldwide. The proposed research program is designed to be sustainable so that it can generate research projects that may be eligible for external funding in years to come. One future possible outcome of the research program is a development of the Center on Global Media Transparency.

The research program will include four parts:

  1. development of a new theoretical approach to studying global media transparency;
  2. refinement of methodology to examine the process of media 2 transparency;
  3. theory testing and global data collection through application of cutting-edge methodologies to enhance knowledge production on media transparency;
  4. distribution of the results of the current research and further expansion of a global sustainable applied research program that will be externally funded and globally supported by both academics and practitioners.

Project leader

  • Prof. Dr. Katerina Tsetsura, University of Oklahoma, USA ( 

Project team members

  • Prof. Dr. Vilma Luoma-aho, University of Juvaskyla, Finland  
  • Dr. Enric Ordeix, University Ramon Llull, Spain
  • Anastassia Grynko, National Kyiv Mohyla Academy, Ukraine
  • Dr. Kelly Werder Page, University of South Florida, USA

Overall timeline

This is a five-year project. The proposed starting date is January 2014 and the finishing date is December 2018.

Results until now

Research meetings; paper presentation at 2015 International Public Relations Research conference (top paper).

Luoma-aho and Tsetsura presented three conference papers and national and international conferences in 2015 as a result of this project. Currently, we are on the next research stage of the project and on possible grant submission.

Milestones for the next six months

Conference paper presentations at Euprera annual congress; research meetings at IPRRC and Euprera annual congress.

Presentations at IPRRC, ICA, NCA in 2015 and 2016. Conference on media transparency in November 2016 in Finland.

Resource planning

Self-supported, no external funding at this time.

Can Euprera members still join the project?


Requirements to join the project: a terminal degree in Communication or related field, affiliation with a European-based or else institution (this project is open to members of any academic institution from any region); familiarity with comparative methodology and familiarity with the media transparency project. Additional internal funds available to researchers through their own institutions are a plus.

Commitment: join the team to contribute to conceptual and methodological framework of the project; run local surveys.

Benefits: use of the overall data; co-authorship of papers and publications.

Number of members desired:10.

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