Communication Ethics in a Connected World
Out of the works presented at the EUPRERA 2014 congress in Brussels, 20 excellent papers have been selected, reviewed and printed in the book "Communication Ethics in a Connected World". The Editorial Committee - composed of Andrea Catellani, Ansgar Zerfass, Ralph Tench - affirmed "What are the main ethical challenges for strategic communication and public relations professionals today? How can researchers help in understanding and dealing with these challenges in a complex and interconnected world? This book offers some answers to these questions, based on contributions by researchers from different European countries and other continents".
The book, published by Peter Lang, is structured in six sections:
- Communication ethics and CSR: overviews and general concepts
- Public relations and communication ethics: national cases
- Ethical skills and communication professionals
- Communication ethics and the public sphere: negative engagement and gamification
- Employee Communication and engagement
- National and international studies on strategic communication
Public relations, strategic communication and organisational communication always had an important and complex relation with ethics: the work on opinion and reputation puts communication professionals directly in touch with all sorts of ethical issues, and this reality is even more apparent today. A recent edition of the European Communication Monitor (www.communicationmonitor.eu) gives a clear sign of this situation: a majority of communication professionals in Europe have
been confronted each year with one or more ethical challenges in their work, and these demands are increasing year on year. The international and intercultural nature of contemporary communication practice, together with the increase of social media, make the ethical dimension of communication more and more evident and demanding. Communicators, as we all are, live in an interconnected world in which “the other” and his or her vision is often closer to ourselves than ever before, which
brings with it clear ethical implications. This book presents mainfold insights into this complex and evolving research field, leaving the floor to young and senior researchers from different countries.