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What we do > Publications > Congress Book - Istanbul 2012
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Researching the Changing Profession of Public Relations

Out of the works presented at the EUPRERA 2012 congress in Istanbul, 20 excellent papers have been selected, reviewed and printed in the book "Researching the Changing Profession of Public Relations". The Editorial Committee - composed of Aydemir Okay, Valérie Carayol and Ralph Tench - coomented "How should we approach the challenges created by the increasing rofessionalization of public relations across Europe? Historical and cultural interpretations are not always sufficient to explain the fast and diverse developments of the public relations profession in our cosmopolitan and digitalized world. This book aims to pinpoint and address the questions faced by researchers and professionals in their efforts to understand and support the changing profession of public relations".

The book, published by Peter Lang, is structured in three sections:

  • Public relations practice: international context and reflections
  • Professionalization of public relations: new dilemmas, concepts and changing perspectives
  • Digital public relations: new challenges for practitioners and researchers

The  selected  papers  are  particularly challenging for  two  reasons: Firstly, they build on foundations built before this Congress and represent  a  further  step  forward  in  the  ongoing  journey  of  studying  public relations  in  Europe.  Secondly,  the  changing  profession  of  public  relations  is  in  the  heart  of  the  current  debate  at  both  the  scientific  and professional levels. This book aims  to provide a platform for an academic discussion across different countries, to   value   interdisciplinary   approaches   as   well   as   quantitative   and qualitative research, and most importantly to advance understanding of the  public  relations  profession  in  order  to  foster  organizational  and individual goals.

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