Are you a Euprera member?
Sign in / Sign up
Forgot your password?
What we do > Annual Congress > 2016: Groningen and Amsterdam
Projects: active works
European Communication Monitor (ECM)
Strategic Comm. and Entrepren. Role of CCOs
ICC Compass for Europe
Women in PR in Europe
Media Transparency
PhD Seminar and Network
Projects: new proposals
Projects: completed works
Euprera Publications
Beyond Institutionalization
Cross cultural studies
Communication of the EU with the European Citizens
Members Networks
Public Affairs and Lobbying
European PR History Network (EPRHN)
Annual Congress
2017: London
2016: Groningen and Amsterdam
2015: Oslo
2014: Brussels
2013: Barcelona
2012: Istanbul
2011: Leeds
2010: Jyvaskyla
2009: Bucarest
2008: Milan
2007: Roskilde and Lund
2006: Carlisle
2005: Lisbon
2004: Leipzig
2003: Tallinn
2002: Bled
2001: Warsaw
2000: Milan
1999: Berlin
PhD Seminar
Spring Symposium
Spring Symposium Berlin 2012
Spring Symposium Lisbon 2011
Spring Symposium Ghent 2010
Spring Symposium Berlin 2009
Spring Symposium Brussels 2008
EUPRERA Master Thesis Award
Congress Book - Istanbul 2012
Congress Book - Barcelona 2013
Congress Book - Brussels 2014




The congress will be hosted by Hanze University of Applied Sciences, School of Communication, Media & IT, Groningen, The Netherlands, and will take place in two venues:

  1. Hanze University of Applied Sciences, Groningen (on Thursday and Friday). Groningen can be reached by a direct train from Amsterdam Schiphol airport (AMS). Groningen was voted one of three most innovative cities by the European Union in 2014. Why? Groningen is the place to be when it comes to the energy debate, in The Netherlands at least. You might be surprised that Groningen has one of the largest natural gas reserves in Europe, making Groningen one of Europe’s major energy suppliers and green energy one of its major challenges.
  2. Rijksmuseum, Amsterdam (on Saturday). Amsterdam is the capital city of the Netherlands and a two hour train trip from Groningen. The congress will move to Amsterdam to visit the Rijksmuseum, just voted the number 1 museum in Europe, where we shall get a guided tour of the museums‘ highlights and a presentation by the museum’s award winning communication director, Marjolein Meijnen.


The theme Let’s Talk Society encourages conference participants to explore the various ways in which our communication discipline provides a lens for interpreting the values of societies in transition.

Communication is developed in our relation to others and in relation to what happens in the social context. It is therefore not neutral but mediates people’s relationships and practices. Technological transitions, economic  changes, medical advancements, environmental turbulence, political movements and other evolving circumstances influence public values that shape societies. It is important to analyse the situated meaning of these societal themes in everyday life, and the influence of public relations and strategic communication in this regard.

Let’s Talk Society… and the society we’re talking about is in transition:

  • to a green and sustainable society
  • to an inclusive society
  • to an innovative and reflective society.

What is our role as a communication professionals in all of this? How can we foster public debate?

It’s all about communication We are not alone in wondering how to tackle grand societal challenges. The HORIZON 2020 programme of the European Union does just that. That is why we have placed HORIZON 2020 at the heart of the conference. We invite you to offer issues for debate, to present research papers and to come up with ideas for new projects.


Track 1: Corporate responsibility in public relations and strategic communication
An upcoming theme in the communication discipline is social responsibility and the role of communication in this respect. We encourage
researchers to present their findings from a societal perspective and discuss the role of communication in corporate responsibility and sustainability

Track 2: Societal discourse
Our society is in transition and with that transition comes discussion and debate of major issues that touch core values and beliefs. These issues are fundamental and complex and affect us all. Issues such as sustainability, climate change, security, safety and privacy, health, racism. Some of these issues represent so-called “wicked problems”; some of them can spiral into crisis situations.
What is the role of the communication professional in these discussions of a society in transition? How has technology changed the way we approach this? What is our professional responsibility?

Track 3: Competencies for the communication professional
Organizations in the new economy have to become more reflective and consequently more agile. New ways of thinking about how we do business together are needed and hence new business models emerge. What are the consequences for the communication and PR professional?

Track 4: What about education?
How has education in public relations and strategic communication changed with the new demands of the profession and new educational insights? Competency learning, new ways of assessing performance, and new subject matters are all influencing the communication curriculum. Which developments have been significant? We invite researchers, educators and students alike to discuss (research) results, experiments, experiences and best practices. Which competencies does the new economy require?

Track 5: Transnational & intercultural communication
Transnational communication is an increasingly important management task within a developing European Union. A European perspective is crucial for the communication practitioner in both their strategic and practical work. In addition, our intercultural European context offers challenges and opportunities: How does diversity define our profession? What can we learn from each other? What personal attributes are needed? What is this European Perspective? Do we have – or should we have - a European standard for public relations and communication management? What are the implications for education and research?

Track 6: Current research in public relations and strategic communication (open track)
In order to open up the annual congress to the most recent and thought-provoking research, we also invite high-quality papers that present research on other aspects of corporate and organizational communication. We are especially looking for innovative methodologies and approaches, interdisciplinary, empirical evidence from European countries, and cross-cultural and cross-national studies.


The scientific committee is chaired by Assoc. Prof. Dr. Stefania Romenti, IULM University, Milan. The board of reviewers will be indicated on the congress website.


  • Deadline for abstracts: February 26 2016
  • Feedback on abstracts: April 11 2016
  • Deadline for full papers: June 24 2016
  • Feedback on full papers: July 25 2016
  • Deadline for final version of full papers: August 31 2016

Submission types

Abstracts should be 800 words, excluding tables and figures. Please, see guidelines for authors (on the congress website).

The scientific committee will accept original full papers from 30.000 to 40.000 characters (including blanks; excluding pictures and tables). Only those papers fulfilling the format requirements (on the congress website) will be considered for publication.

Panel Proposals have to include:

  • Title and rationale/abstract for the panel, linking it to the overall topic of the conference and the body of knowledge of PR research.
  • Title and short description for each contribution.
  • Name and affiliation of each contributor with a two-line bio which shows his or her specific profile regarding the panel topics.

Each panel should be designed for a 60 minutes session with at least 15 minutes included for discussion with the audience. A panel should consist of 1 chairperson, 3 presenters, and (mandatory) 1 respondent. Nobody should take two roles. Panellists should represent various organizations and countries/cultures, if possible.

Submission instructions

When submitting your abstract and later your paper, you will be asked to:

  • Confirm that your contribution is original and will be presented for the first time at the EUPRERA congress.
  • Accept the Copyright Transfer Terms and Licensing Policy.
  • Select publication options (a further review process will follow): EUPRERA Congress Book / Journal of Communication Management / None of these .
  • Select Best Paper Award preference: if you would like to compete for the Best Paper Award and therefore be considered for EUPRERA publications, you will also agree not to take any agreements for other publications outside EUPRERA meanwhile.
  • Upload only ANONIMOUS texts and files, to grant the blind review.

After each review, authors will be asked to evaluate the reviewers' work. These scores will help to identify the winner of the Best Reviewer Award.


Following the EUPRERA congress there are two publishing opportunities for authors who have successfully submitted and presented papers at the congress: a special issue of Journal of Communication Management and an edited book published by a renewed academic publisher, part of the EUPRERA Series.

During the annual congress the following prizes will be awarded:

  • EUPRERA Best Paper Awards
  • Emerald Professional Impact Award
  • EUPRERA Best Reviewer Award
  • EUPRERA Master Thesis Award for Excellence
    [more info on awards]


Please, have a look in the congress website


Iekje Smit
Hanze University of Applied Science
and Chair of Geert Hofstede Consortium

  • Astrid Berg, Senior lecturer Corporate Communication & Public Affairs, Hanze University of Applied Science
  • Annette Klarenbeek, Professor Communication & the Sustainable Society, Hanze Universit of Applied Sciences
  • Betteke van Ruler, Emeritus Professor of Communication Science at the University of Amsterdam
  • Radka Topicova, Administrative assistant

In Association with: Geert Hofstede Consortium


Anyone interested can contact the congress organizer Iekje Smit ( / Please, also check the congress website.


Bd du Jubilé 71, bte 3
1080 Brussels
VAT code 0478953039
designed and developed by NIC