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What we do > Annual Congress > 2006: Carlisle
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Euprera Congress 2006: Carlisle

UCLAN Congress “Strategic Communication in a Multi-Cultural Context”, 6-9th September.

The Division of Applied Communication, Department of Journalism, UCLan, hosted the annual European Public Relations Education and Research Association (EUPRERA) Conference in Carlisle from the 6-9th September 2006.

The conference theme was ‘strategic communication in a multi-cultural context’ and over 3 days 85 delegates from all over the world engaged in discussion, reflection and debate. The ‘inter-disciplinary’ nature of strategic communication made it a rich subject area to explore, especially given the perspectives from a range of disciplines including management, organisation studies, psychology, communication, journalism, sociology, and philosophy.

The conference organisation was supported by EUPRERA, in particular Anne-Marie Cotton, Secretary General, who ensured the conference met EUPRERA’s objectives and provided invaluable advice. Inger Jensen, EUPRERA President-Elect, oversaw the scientific committee’s peer review process, and Eric Koper, EUPRERA Past-President, opened the conference. Sponsors included the Chartered Institute of Public Relations, Pearson Education, and IITA.

The Keynote Speaker, Fionna Douglas, Chief, Information and Corporate Communications Team, Consultative Group on International Agricultural Research (CGIAR), World Bank, took time out of her schedule to present her approach to dealing with global issues. Fionna discussed some of the challenges her team faces in communicating and building relationships within CGIAR’s remit which focuses on achieving sustainable food security and reducing poverty in developing countries through scientific research and research-related activities in the fields of agriculture, forestry, fisheries, policy, and environment.

The conference provided a great opportunity for networking with other academics and practitioners from not only across Europe but also from Nigeria, South Africa, Russia, China, New Zealand, Australia, and the USA.

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