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What we do > Annual Congress > 2003: Tallinn
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Euprera Congress 2003: Tallinn

Communicating Change, International Congress, Tallinn, September 11-14, 2003

European Public Relations Education & Research Association in co-operation with CERP Students (European Association of Public Relations Students) and the University of Tartu

The general theme of the congress was changing society and the role of public relations in communicating changes, as well as the social responsibility of public relations in relation to change communication. The scientific program of September 12th was divided into four sessions. The first three were dedicated to the importance of communication in change and changing societies. In each of these sessions, academics and professionals presented papers regarding case studies and researches on subjects as the formation of attitudes concerning change, the conditions for a reflective practice in post-communist countries, the importance of communication in the management of change or the importance of Corporate communication in a changing environment, focusing on improving transparency of public communication as "Value Added Local Community Relations of Global Companies".

The fourth session consisted of the presentation of the winning Jos Willems Award. Olivier Matter, from the University of Lugano in Switzerland, presented his dissertation on “The corporate publishing practice of the top 300 companies in Switzerland – a theoretical and empirical description”.

On the 13th September, the congress theme was further developed by researchers from the Tartu University followed by workshops. Finally the participants joined the Euprera session dedicated to the Euprera Communication Challenge in cooperation with the CIAA. The 2 winning students’ teams presented their communication strategies, followed by a debate on European guidelines regarding the food industry.

Interested? Contact : Aune Past, and

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