Are you a Euprera member?
Sign in / Sign up
Forgot your password?
What we do > Annual Congress > 2003: Tallinn
Projects
Projects: active works
European Communication Monitor (ECM)
Strategic Comm. and Entrepren. Role of CCOs
ICC Compass for Europe
Women in PR in Europe
Media Transparency
MARPE
PhD Seminar and Network
Projects: new proposals
PR NOW
Projects: completed works
Euprera Publications
Beyond Institutionalization
Cross cultural studies
Communication of the EU with the European Citizens
EuroBlog
Members Networks
Public Affairs and Lobbying
European PR History Network (EPRHN)
Annual Congress
2017: London
2016: Groningen and Amsterdam
2015: Oslo
2014: Brussels
2013: Barcelona
2012: Istanbul
2011: Leeds
2010: Jyvaskyla
2009: Bucarest
2008: Milan
2007: Roskilde and Lund
2006: Carlisle
2005: Lisbon
2004: Leipzig
2003: Tallinn
2002: Bled
2001: Warsaw
2000: Milan
1999: Berlin
PhD Seminar
Spring Symposium
Spring Symposium Berlin 2012
Spring Symposium Lisbon 2011
Spring Symposium Ghent 2010
Spring Symposium Berlin 2009
Spring Symposium Brussels 2008
Awards
EUPRERA PhD Award
EUPRERA Master Thesis Award
Publications
Congress Book - Istanbul 2012
Congress Book - Barcelona 2013
Congress Book - Brussels 2014

Euprera Congress 2003: Tallinn

Communicating Change, International Congress, Tallinn, September 11-14, 2003

European Public Relations Education & Research Association in co-operation with CERP Students (European Association of Public Relations Students) and the University of Tartu

The general theme of the congress was changing society and the role of public relations in communicating changes, as well as the social responsibility of public relations in relation to change communication. The scientific program of September 12th was divided into four sessions. The first three were dedicated to the importance of communication in change and changing societies. In each of these sessions, academics and professionals presented papers regarding case studies and researches on subjects as the formation of attitudes concerning change, the conditions for a reflective practice in post-communist countries, the importance of communication in the management of change or the importance of Corporate communication in a changing environment, focusing on improving transparency of public communication as "Value Added Local Community Relations of Global Companies".

The fourth session consisted of the presentation of the winning Jos Willems Award. Olivier Matter, from the University of Lugano in Switzerland, presented his dissertation on “The corporate publishing practice of the top 300 companies in Switzerland – a theoretical and empirical description”.

On the 13th September, the congress theme was further developed by researchers from the Tartu University followed by workshops. Finally the participants joined the Euprera session dedicated to the Euprera Communication Challenge in cooperation with the CIAA. The 2 winning students’ teams presented their communication strategies, followed by a debate on European guidelines regarding the food industry.

Interested? Contact : Aune Past, aune@suhtekorraldus.ee and http://congress.suhtekorraldus.ee




EUPRERA
Bd du Jubilé 71, bte 3
1080 Brussels
Belgium
VAT code 0478953039

info@euprera.org
designed and developed by NIC