Euprera Congress 2001: Warsaw
Public Relations Education in Europe, Euprera International Congress, Warsaw October 2001
Continuing a tradition developed by CERP-Education, EUPRERA started its congress activity in Poland. On October 25th 2001 a substantial part of its membership gathered in Warsaw for the annual meeting which ended on the 28th. The topic was "PR Education in Europe. Looking for New Inspirations". The Congress Programme Committee decided that the primary aim of the gathering should be reflection on the changing conditions of the contemporary world and their impact on PR knowledge, skills and practice which we should have in mind in our educational activity.
Public Relations education and research have to face the challenges created by the new situation, but this does not mean that the PR education should break its links with the past achievements and accumulated knowledge. Therefore, we could listen at the inaugural lecture about the Rhetoric in the European Civilisation by Jerzy Axer, past President of the International Society for the History of Rhetoric and later in the programme about Norbert Elias’ theory of civilisation processes and the practice of meeting holding, presented by Wilbert Van Vree, recepient of the 2001 Norbert Elias Prize. But a leading accent at the Warsaw Congress was the relation between PR practical techniques and their theoretical background.
Of course, our short encounter in Warsaw could not solve the problems that we have to confront in our educational activity. But, it certainly was the beginning of an important process; the process of developing professional awareness adequate to the new world and European conditions. JNiznik@ifispan.waw.pl