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What we do > Annual Congress > 1999: Berlin
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Euprera Congress 1999: Berlin

The Free University of Berlin in cooperation with Cerp Education & Research: Transnational Communication in Europe - Languages : English, German and French


Over the past fifteen years politics and business have been increasingly transnationalised and Europeanised. At the same time, surveys have indicated weakening ties of the citizens to Europe. In Germany, for instance, a proven need for information was certainly not satisfied when the Euro was introduced as the common European currency. The congress, October 28-31 in Berlin, concentrated on bridges and barriers for transnational information transcending language, media and cultural borders in Europe. This is an area in which a need for both substantial problem solving and also research still remains.

The conference aimed to bring together, systematically assess and re-evaluate current research and thinking on strategic and operational practices. Thus, it will provide the opportunity to establish a framework that will go beyond either demonising or idealising clichés of transnational communication. The concept of co-operation between theorists, analysts and practitioners also adds another dimension to the problem of language and culture barriers.


Publication: ISBN 3-89158-288-9

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