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Guenter Bentele 60 years - 24.04.2008
Birthday symposium with more than 400 PR spearheads in Leipzig


Guenter Bentele 60 years - Birthday symposium  

High-level public relations professionals and colleagues from all over Europe met at the famous Gewandhaus in Leipzig on April 11th to celebrate the 60th birthday of Guenter Bentele, former EUPRERA president and one of the leading minds of our community worldwide. At the symposium the question of trust and public relations was discussed from a variety of perspectives.

Thomas Steg, speaker of the German government, shared his experiences with Felix Gress, Vice President Communications BASF Group, Betteke van Ruler, University of Amsterdam, and representatives from top management and journalism.


Bentele, whose curriculum vita and impressive list of publications is presented in the appendix, has published almost 40 books and more than 180 articles or book chapters. In his laudatio, Otfried Jarren from the University of Zurich (Switzerland) pointed out that he holds the first chair in public relations at a German University and has since made Leipzig to a place renowned for it contributed to public relations research and education worldwide. Bentele has served as president of the German Association of Communication Science (DGPuK) and as visiting professor at many universities both in Europe and overseas. In Germany, he has been awarded the titles “Professor the year” recognizing his contributions to public relations education, and “Public Relations head of the year” in honour of his efforts to bridge the chasm between theory and practice.


As a big surprise, colleagues from all over the world have contributed to Festschrift "Public Relations Research" which was presented at the symposium. After the offical part, a party until long after midnight was staged at the legendary Moritzbastei. Guenter Bentele himself joined the band "Tajo and band" for one of his legendary gigs.


Thanks a lot to everyone who was there, and also to those who couldn’t come but sent greetings and to the sponsors who made this remarkable event possible.




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