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Social Media Results For PR & Comms - 09.10.2011
London, Nov. 29th - Discounted fee for Euprera members!

Social Media Results For PR & Comms
Accelerate Your Social Media Communications To The Next-Level:
Cut Through All The Noise. Mobilise Engagement. Clearly Demonstrate Real Results.
29th November 2011, Hotel Russell, London

The one day conference focuses on accelerating social media to the next level and features winning, tried and tested social media strategies from 27 speakers including: Google, LEGO, adidas AG, facebook, Vodafone, American Express, Volvo, Eurostar, Sky News, Honda and many more.

EUPRERA members can benefit of special discounted registration fees from £150 up to £418.

Conference website

27 Speaker Will Discuss Their Winning Tried & Tested Social Media Strategies:

  1. Richard Harris, Vice President, Head of Acquisition & Early Engagement, American Express
  2. Lars Silberbauer, Global Social Media Strategist, LEGO
  3. Georgina Wald, Head of Corporate Communications, Domino’s Pizza
  4. Duncan Forrester, Head of Public Affairs, Events and Sponsorship, Volvo Car UK Ltd
  5. Kathy Dykeman, Monetisation Analytics Specialist, facebook
  6. Ann Flynn, Head of Customer Management, Corporate Marketing, Standard Life
  7. Mark Heising, Senior Brand Marketing Manager, adidas AG
  8. Jakub Hrabovsky, Head of Web Relations, Vodafone
  9. Bruce Daisley, Sales Leader for YouTube & Display, Google UK –YouTube
  10. Mary Walsh, Director of Corporate Communications, Eurostar
  11. Paul Smernick, Director of Digital, Universal Music UK
  12. Will McInnes, Managing Director, NixonMcInnes
  13. Bian Salins, Head of Social Media Innovation, BT Customer Service
  14. Katie Forde, Director of Digital Media, Guinness World Records
  15. Pete Durant, Global Content and Social Media Manager, Cheapflights Media Ltd
  16. Kerryn  Dinsdale, Senior PR Manager, Barclaycard
  17. Vikki O’Neill, Marketing & Branding Manager, giraffe
  18. Nicola  Dodd, Head of PR, Cancer Research UK
  19. Miranda Richardson, Head of Social Media, Sky News
  20. Ben Holt, Digital Content Manager, Médecins Sans Frontières MSF (Doctors Without Borders)
  21. Elizabeth Kessick, Head of Insight, JustGiving
  22. Sarah Campbell, Media and Communications Manager, Aberdeen Airport
  23. Jesse Ringham, Digital Communications Manager, Tate
  24. Geoff Loader, Director of Communications, Southern Water
  25. Jill Partington, Senior Media and Communications Co-ordinator, Keep Britain Tidy
  26. Fiona Cole, PR & Communications Manager, Honda (UK) – Motorcycles
  27. Amr Elrawi, Digital Marketing Programme Manager, Cisco

The event will focus on:

  • Unlocking Engagement: Harnessing the commercial power of genuine conversations and interaction for advocacy levels that convert into real ROI
  • Protecting Your Brand Reputation: Handling negative customer feedback wisely and avoiding full-blown communications crises
  • Everyone Makes Mistakes! Learning from hard-won, frontline lessons – faux pas, blunders and own goals
  • Cutting Through The Noise: Identify, monitor and genuinely engage with key influencers and journalists
  • Meaningfully Evaluating ROI & Value Added: Best practice tracking and measurement techniques
  • How Much Is All This Going To Cost Me? Wisely allocating tight budgets and resources for truly integrated PR and communications campaigns
  • Concurrent sessions to tailor your day: A. Advanced or Beginners Peer-To-Peer Troubleshooting Clinics; B. Changing Behaviours or Driving Sales; C. Going Global or Staying Local; D. Mitigating Staff Risks or Optimising Organisational Uptake
  • Trends & Predictions: Exploring current platform trends, sharing advice for today and highlighting predictions for tomorrow

Beside the conference, there will be 2 separately-bookable post-conference workshops on 30th November 2011:

  1. AM Evaluation & Monitoring: Winning The Social Media Business Case
  2. PM Best Practice Crisis Management: Quick, Decisive & Professional Crisis Comms

Jane Spooner, Director
Global Insight Conferences Ltd

Bd du Jubilé 71, bte 3
1080 Brussels
VAT code 0478953039
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