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New partner for ECM survey - 23.11.2011
Ketchum Pleon supports major Euprera project

Euprera and Ketchum Pleon today announced they have entered into an agreement for Ketchum Pleon to be an exclusive research partner and sponsor of the European Communication Monitor survey for the next three years. The prestigious survey focuses on current challenges and future trends in communication management in Europe, and in its 2011 edition covered such areas as the ROI of communications, the development of new communications disciplines, and the development of social media skills and governance. The European Communication Monitor is the largest international survey on strategic communication in the world. As communications professionals play a bigger role in companies and organizations across Europe, the survey will offer a valuable resource for European PR pros to learn from their peers.

Ansgar Zerfass, professor, Institute of Communication and Media Studies, University of Leipzig, and executive director, European Public Relations Education and Research Association, said, “With Ketchum Pleon, we have won a strong partner with long-standing experience, especially in regard to the balance between consistency and innovation in such a diverse market as Europe. Ketchum Pleon offers valuable expertise in research in such an international setting.”

The agreement includes the sponsorship of a survey for the annual European Communication Monitor as well as a new research partnership in five major European markets. Both the survey and the new research project will be delivered as annual editions in 2012, 2013 and 2014 and completed as independent research projects according to the highest academic standards, through a research team of universities from several European countries. The new research partnership has been designed as a joint project that will use the European Communication Monitor’s quantitative empirical results. The primary objective will be to stimulate a dialogue about the results and its practical implications, to inform academic and professional debate.

“We are proud to partner and cooperate with such a prestigious research organisation as the European Public Relations Education and Research Association,” said David Gallagher, CEO, Ketchum Pleon, London. “The European Communication Monitor data and research network will provide valuable insights on communication trends and issues that will help us to strengthen our client work.”

For more information, visit the project website

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