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European Communications Expert Panel - 27.05.2013
Free report on future trends in communication management published by EUPRERA and Ketchum

A free report report (PDF, 44 pp.) discussing the results of four roundtables with heads of communication in Amsterdam. Berlin, London and Milan has been published by EUPRERA and Ketchum, the leading public relations agency group on the continent. Interviewees are from renowned organisations like Microsoft, AkzoNobel, Bayer, Unicef, Ferrero, BBC, BAE, Philips, Generali, Veolia, and Rolls Royce.

Each panel discussed emerging trends identified in previous emprical research studies, namely the European Communictaion Monitor (a quantitative survey in 42 countries), the Cross-Cultural Leadership Study and the Ketchum Leadership Survey. The report, authored by Ansgar Zerfass, Emanuele Invernizzi, Piet Verhoeven, Ralph Tench and Joachim Klewes, highlights the results.

The report is available here for download.




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