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ICA PhD Workshop on PR and Strategic Communication - 28.01.2014
Deadline for submissions extended to February 15

ICA PhD Workshop: Public Relations and Strategic Communication
Thursday, 22 May 2014
Sheraton Seattle Hotel

This seminar is relevant for PhD students within the research field of Public Relations at different stages of their dissertation process. The aim of the seminar is to provide doctoral students in the field of Public Relations with an opportunity to present and discuss their dissertation research in a constructive atmosphere. Students receive feedback and advice on their projects, theoretical frameworks, methodologies and research designs from senior scholars and other students, who review the proposals. Participants will therefore give a short 10 minutes presentation of their PhD project and will themselves give feedback in the form of comments and questions to one proposal of a fellow student.

The workshop also serves as a platform for students working in these areas to establish a valuable network and examine issues which are important for their future careers. It provides a basis for general discussions a variety of other issues. Senior scholars in the field will give more insight on questions and the specific areas of PR research that are discussed in the PhD projects with a focus on:

  • Theoretical developments: Emerging perspectives, models and theories in the field of Public Relations and strategic communication (e.g., institutional theory, CCO, etc.) and in specific fields (e.g., crisis communication, CSR, new media).
  • Methodological developments: Methodologies, empirical challenges and solutions are discussed and evaluated with regard to the field of PR.
  • Publication strategies: By reviewing other students' papers and taking part in the discussions students learn also more about the reviewing process as well as improving their skills on how to write, submit and revise papers for top journals.

Application and Submission

Students apply with a short proposal (max. 3 pages excl. figures, tables, references) that describes the (planned) research by outlining the research problem and research gap, core theories or perspectives, the methodology or even empirical results. The proposal needs to outline core challenges and questions the student has at this stage of his project.

In basis for the fellows' review, students need to hand in a short paper of ca. 6,000 words. This paper can be focused on the core aspects the student would like to discuss (theories, empirical part, etc .).
At the seminar, students are handing in a short review (1-2 pages) for the fellow student's proposal.


  • (Extended Deadline) February 15: Submission of short proposals (max. 3 pages) to
  • April 1: Reception of peer proposal to evaluate
  • April 15: Submission of short paper (6,000 words)
  • June 2014: Reception of paper review

More info

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