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Strategic Communication Campaigns - 03.02.2014
Conference in May 2014

Researchers from several continents, including many Euprera members, will present at this pre-conference organised by Ansgar Zerfass (Leipzig / Oslo) and Kelly Page Werder (Tampa) for the International Communication Association.

The one-day gathering will be staged Thursday, May 22, in Seattle, Washington, USA. It will foster the debate on the use of strategic communication campaigns by various actors like companies, political entities, and non-profit-organizations.

Theme sessions address strategic communication campaigns for relationship and reputation management, social change, crisis management, and political environments. In addition, theoretical challenges like the identification of variables important to campaign formation and effectiveness, managing campaigns in cross-media environments, and issues such as ethics, privacy, and teaching campaigns are addressed.

Registration is open now at www.icahdq.org for 115 USD including lunch and beverages throughout the day.

Look at the full program




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