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Summer course on Global PR - 23.03.2014
Global PR Strategy and Execution Intensive, New York University
Immerse yourself in the endlessly evolving field of global public relations. Learn how to research, create, and apply strategic and tactical public relations plans for agencies, corporations, nonprofits, NGOs, small businesses, and consultants.
Come to New York City, the world’s media center, to acquire in-depth knowledge from leading global public relations experts. Find out what truly defines global public relations today and how it differs from traditional domestic practices. Assess how global PR is practiced in Africa, the Americas, Asia, and Europe.
Taught by esteemed international and national faculty, this intensive course affords you the opportunity to identify global PR trends, as well as to explore alignment (internal/external, time/space, digital/real, and corporate/marketing) and multichannel, multi-stakeholder integrated communication. Using a case study as the basis for a team project, take part in the strategy and execution of a global PR plan, which involves everything from identifying stakeholder relationship systems, setting objectives, and pretesting to evaluating and post-testing.