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First book in World PR history series launched - 12.05.2014
Asian Perspectives on the Development of PR

The history of public relations has long been presented in a corporatist Anglo-American framework. The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations freed from those influences.

The series will feature six books, five of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean and (Book 5) Western Europe. The sixth book will have essays on new and revised historiographical and theoretical approaches.

Edited by Professor Tom Watson of Bournemouth University with chapters written by leading national public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted in a more authentic style. The National Perspectives on the Development of Public Relations: Other Voice series makes a major contribution to the wider knowledge of PR's history and aids formation of new historiographical and theoretical approaches.

Book 1 in the series, Asian Perspectives on the Development of Public Relations, has just been launched by Palgrave Macmillan. The manuscript of the second volume with nine volumes on Eastern European perspectives has just been submitted and will be published by August.

Many of the authors of the two volumes on Europe are being written by members of the EUPRERA-supported European Public Relations History Network (EPRHN).

More info about Asian Perspectives on the Development of Public Relations




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