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Conference on PR and The Visual: Exploring Identity, Space and Performance - 28.06.2014
London, July 9, 2014: details on programme and registration.

A one-day conference at the London College of Communication on 9 July, 9.30-4.30pm. The conference will bring together a range of international academics and practitioners to explore the knowledge and skills needed to communicate in a visual and multi-sensory world.

Programme

Keynotes include: Ian Burrell, Media Editor, The Independent who will challenge PR to reflect on its own identity and Glenn Tutssel, Executive Creative Director, The Brand Union who will look at where next for visual communications.

The morning panel discussion will be chaired by Dr Kevin Moloney, Bournemouth University, and will explore Images of PR in Popular Media; Public Relations Identities and Future Practice. Seven papers will be presented including those from Kate Finch, Murdoch University, Australia exploring Vampire PR; Dr Lee Edwards, University of Leeds, looking at constructing competence in PR: client, capital and embodiment; as well as practitioner involvement with Jon Priestley from the Wolfstar Consultancy looking at skilling up for a visual future.

The afternoon panel discussion will be chaired by Dr Scott Anthony, University of Cambridge, and will look at PR as visual practice exploring PR and immersive environments, the role of PR as place and space, as well as PR as visual communications. Nine papers will be presented including those from Jessalynn Strauss, Elon University, USA looking at Las Vagas Mob Museum as branded space; Dr Noudinne Miladi, Qatar University, looking at alternative fabrics of hegemony picking up on city squares and street graffiti as sites of resistance and interactive communication flows; as well as practitioner involvement from Edelman talking about the launch of Halo 4 through brand immersion.

For people wanting a break from the academic debate, there will be an opportunity to attend some practical visual workshops including film and photography.






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