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Latin American Communication Monitor 2014 launched - 02.10.2014
Survey invites respondents to share insights and experiences

To advance knowledge in the field of strategic communication and public relations is the main objective of the Latin American Communication Monitor (LCM), a transnational research organized by the European Public Relations Education and Research Association (EUPRERA) and sponsored by FCC. This project is conducted by eight leading universities in Spain, United States, and Latin America in cooperation with renowned professional associations. Since today, October 1, communication practitioners across Latin America are invited to participate in the survey, which is available at www.latinamericancommunication.com.

The first edition of the Latin American Communication Monitor focuses on the gender shift in public relations, how this trend affects the development of the field, the characteristics of excellent communication departments, the use and challenges of digital media and professional autonomy, among other questions.

The Latin American Communication Monitor is an extension of the European Communication Monitor (ECM; www.communicationmonitor.eu), the largest empirical survey in communication management and public relations worldwide. Its extension to Latin America throughout the Global Communication Monitor project aims to deepen the knowledge of the profession and carry out comparative studies between countries, regions and continents. Practitioners will contribute with their answers to illustrate the state of public relations and communication management in Latin America, an increasingly vibrant and dynamic economic sector. Every participant will receive a full report of the results. Respondents will remain anonymous and the data will be reviewed by the academic research team.

Latin American Communication Monitor 2014 at a glance

  • Online survey: www.latinamericancommunication.com
  • Target: public relations professionals and communication managers in corporations, associations, political institutions, and other organizations; as well as professionals in communication consultancies
  • Research team and Advisory board: Ángeles Moreno, Ph.D., Universidad Rey Juan Carlos, Madrid (Spain); Juan-Carlos Molleda, Ph.D., University of Florida (USA); Andréia Athaides, Universidade Luterana do Brasil (Brasil); Ana María Suárez, Universidad de Medellín (Colombia); Margarida Kunsch, Ph.D., Universidad de São Paolo (Brasil); Francisco Solanich, Universidad del Pacífico (Chile); Octavio Islas, Ph.D., Instituto Tecnológico de Monterrey (México); Alejandro Álvarez Nobell, Ph.D., Universidad Nacional de Córdoba (Argentina).
  • Organized by: EUPRERA.
  • Sponsored by: FCC.
  • Principal investigators: Ángeles Moreno Ph.D., and Juan-Carlos Molleda, Ph.D.

Contact

Director: Dr. Ángeles Moreno, Rey Juan Carlos University (Madrid, Spain) mariaangeles.moreno@urjc.es
Co-Director: Dr. Juan-Carlos Molleda, University of Florida (USA) jmolleda@jou.ufl.edu

About EUPRERA
The European Public Relations Education and Research Association (EU-PRERA) is an autonomous organization that aims at stimulating and promoting innovative knowledge and practices of public relations education and research in Europe. With nearly 600 members across 35 countries – among them most universities and professors focusing on research and education in communication management across the continent – its main objectives are fostering joint research and knowledge transfer between academia and practice.
www.euprera.org

About FCC
FCC is the parent company of one of Europe's leading citizen services groups, operating in sectors such as environmental services, water, and infrastructure in 35 countries, most of them in Latin America. This company is focused on designing and providing smart services to citizens. To that end, it has developed an extensive portfolio of services, all of which are focused on improving eco-efficiency, including the management of urban and industrial waste, street cleaning, maintenance of green areas, the design and construction of transportation infrastructure, urban facilities and integrated water cycle.
www.fcc.es




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