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Barcelona Congress Book - 25.11.2014
Euprera announces the book published by Peter Lang in early 2015

Euprera is pleased to announce that the Barcelona Congress book titled “Public Relations, Values And Cultural Identity” will be published by Peter Lang in early 2015.

This book is a collection of the 22 of the best papers from 64 double blind peer reviewed submissions which were presented at the annual Congress of Euprera in October 3-5th, 2013 and held at the Blanquerna School of Communication and International Relations of Ramon Llull University (FCCRIB-URL), in Barcelona (Catalonia-Spain). Under the topic “Strategic Public Relations, Public Values and Cultural Identity” the Congress demonstrated how public relations is growing and maturing as a professional field in communication.

Through this book, the editorial team, Dr. Enric Ordeix (Congress Organiser), Professor Dr. Valérie Carayol (Euprera President) and Professor Dr. Ralph Tench (Head of the Scientific Committee), aim to represent a large number of academics who were able to attend the congress, share their research and promote discussions about this evolving field.  The papers have significant quality and depth as did those papers that made up the three days of discussions at the Congress.

This book as a collection of forward thinking about the discipline and its future and is dedicated to our dear friend and colleague Adela Rogojinaru. Dr Adela was a full professor at the University of Bucharest and former Board member of Euprera who passed away last year.

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