News from EUPRERA
Value Creating Communication - 25.02.2015
The world's most comprehensive research program
This is the world's most comprehensive research program for corporate communications: a unique research initiative by more than 30 global companies and 4 universities, running for five years.
Shaping the future of corporate communications, designing a consistent profile of the profession, emphasizing its contribution to corporate performance – these are the key objectives of the research program ‘Value Creating Communication’, which has now been started by the Academic Society for Corporate Management & Communication. Researchers at the German universities of Leipzig, Hohenheim, Münster, and the Humboldt University of Berlin are working together with Chief Communications Officers of leading German and international companies to research key areas of communication management.