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European Communication Monitor 2008 identifies future trends - 30.11.2008
Latest findings


A survey by the European Public Relations Education and Research Association
(EUPRERA) delivers deep insights into the dynamics of communication
management and public relations in Europe. The international research is
based on a sample of 1,524 professionals from 37 countries with a thorough
level of experience – almost every second has more than ten years of
experience in the field.

The research has been conducted and adviced by a group of professors from
universities in ten countries, led by Prof. Dr. Ansgar Zerfass, Germany. It
was generously sponsored by Cision, a leading supplier of integrated
services and software solutions for reputation management, media monitoring
and research of media contact, and Communication Director, the only
transnational magazine dealing with the practice of strategic corporate
communication and linking theory and practice in Europe.

The European Communication Monitor 2008 is the most comprehensive survey on
public relations trends in Europe until now. Some of the results are:
Communication professionals in Europe are less powerful than in the United
Online videos and social networks are the hottest emerging channels in
Three out of four PR professionals in Europe are involved in Corporate
Social Responsibility
Respondents from 37 countries name major issues; strategy and measurement
take the lead

The full documentation of results and findings with numerous charts (74 pp.)
is available online at

The European Communication Monitor 2008 analyses the changing framework for
public relations professionals in communication departments and agencies. It
identifies strategic issues, fields of practice and instruments and how they
gain or loose importance. Moreover, specific topics like interactive
channels, corporate social responsibility, intercultural challenges,
influence on management decisions, cooperation with agencies and future
budgets are questioned and discussed in detail. Methods of empirical social
research and statistical computation have been used to analyse the huge
amount of data that had been collected this summer.

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