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Ansgar Zerfass receives prestigious Jackson Jackson and Wagner Behavioral Science Prize - 11.11.2015
Awarded by the Public Relations Society of America (PRSA) Foundation, on November 9

Professor Ansgar Zerfass from the University of Leipzig, Germany, has been named the winner of the 2015 Jackson Jackson & Wagner Behavioral Science Prize, awarded by the Public Relations Society of America (PRSA) Foundation. The award was given on November 9, 2015, during the general session of the International PRSA Conference in Atlanta, Georgia, USA, the largest PR conference in the world with more than 2,500 attendees.

Zerfass is the first researcher from outside the United States who receives this prestigious science prize. The award recognizes leadership in behavioral science research and its application to public relations practice. It encourages public relations practitioners to apply such research in their work. The award is funded annually by an endowment contributed to the PRSA Foundation by JJ&W since 1991. The list of previous winners reads like a „who is who“ in the field, including names like James E. Grunig, Glen M. Broom, Robert L. Heath, W. Timothy Coombs, and last year Glen Cameron.

In announcing the award, Dr. David Michaelson, the selection committee chair, said: “Ansgar Zerfass received the award for his contribution to the body of knowledge in the application of behavioral sciences to public relations. The award was based on his extensive record of publications in the field and his recognition among his peers and among the professional community.”

“It is a great honor to be recognized by the PRSA Foundation as an eminent scholar,” Zerfass said. “Even more, the recognition of applied research conducted across several countries and continents underlines the growing internationalization of the field. Behavioral science is universally applicable and helps us to understand the contribution of communication to organizational excellence and societal needs. I accept this award on behalf of many co-researchers involved in joint studies in Europe, Asia-Pacific and the Americas."

Ansgar Zerfass is a professor and chair in Strategic Communication at the University of Leipzig, Germany, and professor in Communication and Leadership at BI Norwegian Business School, Oslo, Norway. He serves the academic community as president of the European Public Relations Education and Research Association (EUPRERA), Brussels, and editor of the International Journal of Strategic Communication, published by Routledge. He holds a degree and doctorate in business administration and a habilitation (second doctorate) in communication science. Before joining Leipzig University in 2006, he worked as a communication professional and management executive for ten years. He has published 32 books and more than 270 journal articles, book chapters and study reports so far in the areas of corporate communication, measurement and evaluation, digital communication, and international communication. Zerfass has initiated a global series of (bi-)annual empirical studies covering public relations practices in more than 80 countries, namely the European, Latin American and Asia-Pacific Communication Monitor. Zerfass is currently ranked among the top 5 most cited international researchers in the fields of public relations, corporate communication and strategic communication each by Google Scholar.

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