News from EUPRERA
Where next for European communication professionals? - 01.03.2016
ECM2016 Survey captures current trends and future practices
EUPRERA has launched its annual poll on the status and future of strategic communication. Communication professionals across Europe are invited to participate in the survey, which is available at www.communicationmonitor.eu until the end of March.
The European Communication Monitor is led by professors from renowned universities within the framework of EUPRERA together with the European Association of Communication Directors (EACD), supported by Prime Research International, a global leader in communication research.
The European Communication Monitor, now in its tenth year, addresses highly debated topics such as the challenges of ‘big data’ for communicators and the relevance of algorithms and automated PR. Moreover, the survey focuses on new ways to enable top management and other staff, stake-holder engagement, the role of social media influencers as well as social media skills and management competencies. It will identify characteristics of excellent communication departments and explore commonalities and differences across Europe. Country-to-country comparisons and benchmarks of different types of organisations (private and joint-stock companies, non-profit, governmental, agencies, etc.) will make the results relevant for everybody in the field.
Participants will be able to answer these and many other topics and share their experiences to build a concise picture of the growing discipline. Every participant will receive a full report of the results and be entered in a prize draw for 5 stylish Alcatel Onetouch Watches – compatible with Apple and Android smartphones.
With more than 2,250 participants from 41 countries in the 2015 edition, the annual European Communication Monitor is the largest empirical survey in communication management and public relations worldwide. The study is undertaken for scientific purposes. Participants will remain anonymous. Results will be presented at the European Communications Summit in Brus-sels in early July 2016 and at conferences worldwide thereafter.
Prof. Dr. Ansgar Zerfass, Lead researcher
University of Leipzig
Dr. Herbert Heitmann, President
European Association of Communication Directors
The European Public Relations Education and Research Association (EUPRERA) is an autonomous organisation with nearly 500 members from 40 coun-tries interested in advancing academic research and knowledge in strategic communication. Several cross-national and comparative research and education projects are organised by affiliated universities. In order to spread new methodologies and research results, EUPRERA organises a highly regarded Annual Congress each autumn in collaboration with a selected university or college in Europe.
The European Association of Communication Directors (EACD) is the leading network for communication professionals from all fields across Europe with over 2,000 members. The non-partisan association lobbies for the profession, establishes common quality standards and promotes the advancement of professional qualification by organising events and provid-ing services and material.