News from EUPRERA
INP alumni come together to discuss “Knowledge for New Challenges” - 20.02.2008
CEOs, Public Relations Directors, Marketing Managers and Public Information Officers will join their school to exchange information about ‘what to know’ in a changing world.
25-29th February 2008
This is the year of the 44th anniversary of INP – Institute for New Professions, Lisbon’s founding school for Public Relations in Portugal, a great opportunity to join all INP community on the INP Congress on the theme “Knowledge for New Challenges”.
This Congress took place on the last week of February at the Campus of Ameixoeira. The board of speakers was composed by some of the INP alumni who are developing careers at a publicly recognised senior level in the fields of Public Relations, Advertising, Business and Tourism. The key speakers include Américo Silva (Global Marketing Communication Manager at Shell Brands International) and José Alberto Antunes (Iberian Marketing Manager at Coca-Cola Company).
The congress wound up with presentations by António Capucho (who previously was a member of the Portuguese Parliament and a member of the EU Parliament and is now the Mayor of Cascais) who spoke about today’s challenges facing cities and with Henrique Paulo Fernandes who presented a reflective paper about the main theme of the congress - Knowledge for New Challenges.
Organised by INP, the I.N.P. Alumni Association and the I.N.P. Students Association, the congress will be focused on themes like Brands and Global Communications, The New Fields of Advertising, Tourism and M.I.C.E. – Meeting Incentives Conferences and Exhibition, The New Challenges for Public Relations, Cities and New Markets. On this different themes João Carlos Silva, COO at Y&R Brands Portugal, Alberto Marques, Product Development Manager at ITP – Portuguese Tourism Institute, Conceição Zagalo, Communication Manager at IBM Portugal and others will discuss about what to know in a changing world.
For more information please visit: http://www.euprera.org/cms/details/?a=366&z=133