News from EUPRERA
Big Data in corporate communications - 01.09.2016
Video from the 2016 European Communication Summit in Brussels
How does global logistics champion Deutsche Post DHL combine real time monitoring data (big data) with insights from stakeholder dialogues (small data)? DHL chief communication officer Dr. Christof E. Ehrhart, adjunct professor at Leipzig University, gives exciting insights in a talk delivered at the 2016 European Communication Summit in Brussels.
The full panel, which has been moderated by Professor Ansgar Zerfass, is now available on video. The panel also features key learnings about big data and automated communication from the Europan Communication Monitor 2016, EUPRERA's flagship project. Panelists include Prof. Ralph Tench (Leeds Beckett University) and Prof. Dejan Vercic (University of Ljubljana).
Watch the video
(YouTube, 59 min.)