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2010 Lac Leman Communications Forum - 24.03.2010
"Navigating the Social Media Jungle: Strategies for Corporate Communications". May 6, Lausanne (Switzerland).

May 6, 2010
10.00-18.00 hrs
The Olympic Museum, Lausanne, Switzerland

The .HarbourClub. and the Executive MScom Program are delighted to announce the 2010 Lac Leman Communications Forum, formerly "Geneva Communications Forum" with the theme "Navigating the Social Media Jungle: Strategies for Corporate Communications".

The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders are empowered in ways unimaginable just a few years ago, and traditional corporate hierarchies are yesterday’s news. The smartest companies worldwide are responding with bold new digital communications strategies based on transparency, authenticity, and inclusion, instead of secrecy, artificiality, and exclusion.

The Lac Leman Communications Forum will provide an up-to-the-minute review of the Web 2.0 landscape and analyzes the increasingly central role that corporate communications plays in virtually every organizational function. Forum participants will gain insights into how to deploy proven strategies for using new and emerging digital platforms.

A guided tour of the Olympic Museum will be offered (optional).

More info:




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