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Project European Communication Monitor - 29.05.2008
European Communication Monitor 2008 Project


European Communication Monitor explores future trends in public relations
and communication management

International research project conducted by ten universities / Online survey until June 30th

May 30th, 2008 - Today, the European Public Relations Education and Research Association (EUPRERA), a network of leading scholars from more than thirty countries, announced the start of the most ambitious survey in the field of communication management and public relations. The  European Communication Monitor 2008" addresses PR professionals in organisations and consultancies throughout Europe. The online survey at runs until the end of June. It will take about ten minutes to answer the online questions. All participants will receive a full report of the results and be included in a draw for three Apple iPod Shuffle music players. The project serves solely academic purposes; privacy is fully respected.

The public opinion market in Europe is converging and so are the public spheres where information is shared and reputation is built. Lead researcher Ansgar Zerfass, professor at the University of Leipzig, remarked, "Public relations are facing new challenges. Our survey tries to identify strategies and approaches that are relevant for future business." The survey will be conducted for the second time. It attracted more than 1.100 participants last year and showed up a number of valuable results. This year's topics include strategic issues, upcoming communication channels, new media, corporate social responsibility, evaluation, agency relationships etc.

European Communication Monitor 2008 at a glance:
- online questionnaire:
- survey period: May 30 until June 30, 2008 (4 weeks)
- target group: public relations professionals and communication managers in corporations and institutions; professionals in communication consultancies
- research conducted and advised by professors from: University of Leipzig (GE); Leeds Metropolitan University (UK); University of Amsterdam (NL); University of Ljubljana (SI); University Rey Juan Carlos, Madrid (ES); IULM University, Milano (IT); University of Bordeaux 3 (FR); Mälardalen University (SE); University of Oslo (NO); Poznan University of Economics (PL)
- supported by: Communication Director - Magazine for Corporate Communications and Public Relations
- supported by: Cision - a leading global provider of media monitoring, distribution and evaluation services
- contact:

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