News from EUPRERA
European Communication Monitor: results 2010 - 14.07.2010
The results of the international survey which involved 1955 participants are now available.
Euprera and EACD (European Association of Communication Directors) have released the results of their annual European Communication Monitor, the study which monitors trends in communication management and analyses impacts of the global downturn and media crisis on communication departments and agencies. Moreover, it identifies major strategic issues, indicators of excellence and power, challenges for communication professionals in the future and much more.
The results of the study, conducted by a group of professors from universities in 11 countries, led by Prof. Dr. Ansgar Zerfass, are available in a free report at www.communicationmonitor.eu. With 1955 participating professionals from 46 countries, this is probably the most comprehensive study ever conducted in the field of public relations and communication management worldwide. Some of the key findings are:
- Impact of the recession: 72 per cent of the respondents report that communication has become more important within their organisations during the economic downturn. However, only 22 per cent were able to strengthen their resources compared to other functions, whereas 37 per cent lost more than the average. The survey proves that a clear focus on linking communication activities to facilitating business processes – instead of mainly building image and reputation – correlates positively with the development of budgets.
- Development of disciplines and channels: Corporate communication is still considered the most important field of practice, followed by marketing/brand communication. Online communications, media relations on the web and social media have gained in importance massively since 2009 and are expected to grow further. Predictions for the future are very positive for any type of social media platform, with online videos leading the path. In spite of this outlook, only a minority of organisations has already started to establish important prerequisites for this field, such as social media guidelines.
It is worth saying that for the first time it was possible to compute time series analyses and compare this year’s results with predictions for the future from previous editions of the same survey. This attests the reliability of predictions for the future.
All the details about the reasearch, conducted in partnership with the magazine Communication Director and sponsored by Infopaq and Grayling, are available on this page.