EuroBlog2008 took place in Brussels in March 2008.
Euprera's third EuroBlog Symposium, held in Brussels, March 13-15, clearly illustrated ways in which social media is impacting on PR practice and thinking.
EuroBlog 2008, Social Media and the Future of PR: New Ideas, New Research, New Business, brought together around 100 academics and practitioners and wide-range of sometimes conflicting perspectives.
Our partnership with Edelman allowed us to invite some prominent speakers as well as funding the attendance of researchers who were making their first presentations to a Euprera event.
As well as exploring developments in theory and practice, delegates also considered ways in which teaching should respond to new technologies and new thinking.
EuroBlog 2008 was supported by a blog, www.euroblog2008.org, which includes live commentary by Philippe Borremans and his Blackline team. Some of the presentations, and links to photographs, video and other commentary are included on the EuroBlog wiki at http://euroblog2008.pbwiki.com - please contribute. More material will shortly be posted on the Euprera website, including a range of valuable papers that will be available in the members area.
Plans are already being drawn up for EuroBlog2009. Anyone who wishes to be involved should contact Philip Young (firstname.lastname@example.org).
The event was hosted by Institut des Hautes Etudes en Communications Sociales, with support from Comu at L'Université catholique de Louvain. Our thanks go to Pierre de Villiers and his team.