Euprera Spring Symposium 2011
In conjunction with EuroBlog
Escola Superior de Comunicacao Social
School of Communication and Media Studies
Prof. Mafalda Eiró-Gomes
Beyond Online: Is Public Relations adapting, evolving ... or failing?
- Digital opportunity: What are European academics contributing to theory and practice?
- Mapping new conversations: how monitoring and evaluation can inform online PR
- Does online make PR more or less important to organisational success? Making the case for putting relationship management at the heart of strategy thinking
- Public Relations, Practical Revolutions: views from inside the industry