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What we do > Spring Symposium > Spring Symposium Lisbon 2011
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Euprera Spring Symposium 2011
In conjunction with EuroBlog

March 3rd-5th

Escola Superior de Comunicacao Social
School of Communication and Media Studies
Lisbon, Portugal

Symposium 2001

Symposium referent
Prof. Mafalda Eiró-Gomes

Theme
Beyond Online: Is Public Relations adapting, evolving ... or failing?

Sub-themes

  • Digital opportunity: What are European academics contributing to theory and practice?
  • Mapping new conversations: how monitoring and evaluation can inform online PR
  • Does online make PR more or less important to organisational success? Making the case for putting relationship management at the heart of strategy thinking
  • Public Relations, Practical Revolutions: views from inside the industry



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