November 18-19, 2010
Brussels

Communicating green - Organizational Communication and Environment

The programme of the international conference is available on this page.

Euprera members will benefit of a special reduced fee!

• Go to the registration page
• Go to the congress website

Euprera and EACD (European Association of Communication Directors) have released the results of their annual European Communication Monitor, the study which monitors trends in communication management and analyses impacts of the global downturn and media crisis on communication departments and agencies. Moreover, it identifies major strategic issues, indicators of excellence and power, challenges for communication professionals in the future and much more.

The results of the study, conducted by a group of professors from universities in 11 countries, led by Prof. Dr. Ansgar Zerfass, are available in a free report at www.communicationmonitor.eu. With 1955 participating professionals from 46 countries, this is probably the most comprehensive study ever conducted in the field of public relations and communication management worldwide. Some of the key findings are:

• Impact of the recession: 72 per cent of the respondents report that communication has become more important within their organisations during the economic downturn. However, only 22 per cent were able to strengthen their resources compared to other functions, whereas 37 per cent lost more than the average. The survey proves that a clear focus on linking communication activities to facilitating business processes – instead of mainly building image and reputation – correlates positively with the development of budgets.
• Development of disciplines and channels: Corporate communication is still considered the most important field of practice, followed by marketing/brand communication. Online communications, media relations on the web and social media have gained in importance massively since 2009 and are expected to grow further. Predictions for the future are very positive for any type of social media platform, with online videos leading the path. In spite of this outlook, only a minority of organisations has already started to establish important prerequisites for this field, such as social media guidelines.

It is worth saying that for the first time it was possible to compute time series analyses and compare this year’s results with predictions for the future from previous editions of the same survey. This attests the reliability of predictions for the future.

All the details about the reasearch, conducted in partnership with the magazine Communication Director and sponsored by Infopaq and Grayling, are available on this page.

Tehran, Islamic Republic of Iran
January 11-12, 2011

The symposium will focus on the theme "Reviewing and Criticizing Theoretical and Practical Achievements in Public Relations during last Century". Sub-themes:

1. Reviewing the impact of technology, over time, upon public relations practice and theory.
2. The evolution of public relations education, research and professional development.
3. The evolution of public relations theories over time ( reviewing the schools of thinking in public relations)
4. Reviewing keybooks or articles that have influenced public relations
5. Reviewing the various names selected for public Relation including propaganda, corporate communication, etc.
6. Public Relations capabilities in culture-making
7. Pure theories in public relations
8. Reviewing the gap between the theory and practice in public relations: How much have theories been put into practice?
9. Role of  national and international public relations associations and societies in developing public relations
10. Applied skills in public relations from lobbying to culture-making

Deadlines for abstract: November 1, 2010
Deadline for full paper: December 15, 2010

Download here the call for papers

by Chiara Valentini
and Giorgia Nesti

This book is a collection of essays that analyse and discuss EU information and communication policies and activities towards, with, by different publics developed both by the EU institutions at the European, national and local levels and by public organizations and civil society actors. Throughout six thematic parts, the authors examine from different theoretical perspectives (political communication, journalism, public relations and public diplomacy, political science, and cultural studies) and reflect on what it means for the European Union to communicate in multi-national and multi-cultural settings.

The originality and strength of this book stand on the capacity to discuss EU communication policies, strategies and actions in their diverse features and, at the same time, to have a clear general picture of the role and function that communication has within the European Union's governance.

The combination of different theoretical frameworks with the latest empirical research findings makes this book a fresh and fascinated collection of insights of what the European Union can achieve with strategic communications.

Download the poster of the book

In Facebook, beside the group of Euprera members created in 2008, now you will find also the page of Euprera, with frequent news about congresses on PR themes and more.

The page can become a space to collect informal contents, like pictures taken during the Euprera symposia and congresses: if you want to share something, just let us know writing to euprera@brunoamaral.com

The final version of the Stockholm Accords, presented at the World PR Forum on June 14-15 in Stockholm, is now available.

Read the letter of Euprera president, which also contains links to the Accords, presetations on the webcast and slides.

July 13th 2010
London, UK

Eminent business leaders and experts from around the world are converging for the first Global Business of Biodiversity Symposium, the most important meeting place for Government, Business and NGOs operating across all industrial sectors. It is the only place to be for informed dialogue and debate in the run up to COP10 - Nagoya.

This unique private-sector focused business and biodiversity conference, supported by Defra and BIS, will see the launch of the highly anticipated 'The Economics of Ecosystems and Biodiversity' (TEEB) report from study leader Pavan Sukhdev.

The TEEB for Business report, will offer attendees an insight into how business and enterprise have a huge role to play in how we manage, safeguard and invest in our natural capital. The report provides practical guidance to businesses on the issues and the opportunities created by the inclusion in mainstream business practices of ecosystem and biodiversity related considerations. Attendees will also hear from leading expert speakers.

The registration fee is £ 45 (+VAT), but for Euprera members it will be only £ 29,50 (+VAT). To benefit of your discounted fee as Euprera member write to dpra@euprera.org.

To learn more about programme, go to the symposium website.

Jyvaskyla, Finland
23-24 September 2010

The aim of the congress is to reflect on the turbulence of nowadays' society, with its increase of risks and crises, and the role of communication science and practice in this.

Visit the congress website to see the programme and to register.

→ reduced fees for Euprera members
→ early registration fees until July 25

In a few days, the 17th international symposium on PR research "BledCom" will take place in Bled (Slovenia) at the foot of the Julian Alps, on the shore of the lake.

This year the symposium theme is "Government Communication":

• How does public relations contribute to policy-making, strategizing, and evaluation by government agencies?
• What is the role of public relations vis-a-vis public diplomacy?
• What contributions has public relations made, and public relations can make, toward developmental goals (political, social, and economic)?
• How can the communication departments of governments be structured for effective management of communication by government agencies?

If you want to join, you can still do it on BledCom website!

The Stockholm Accords aim to articulate and establish the role of PR in communicative organizations in the context of a rapidly evolving digital and value network society.

The Euprera president invites the members and the colleagues to send contributions to the Stockholm Accords blog and to come to Stockholm on June 14-15 at the World PR Forum, where the final version of the Accords will be discussed and released.

Read the letter from the president

July 1-2, 2010
Brussels

The fourth annual European Communication Summit will gather leading figures from the worlds of European communications and public relations for a two-day conference in Brussels featuring best-case presentations, panel discussions, keynote speeches by pre-eminent communicators and unmatched networking opportunities.

The Summit is hosted by the European Association of Communication Directors and Communication Director Magazine.

Go to:
Programme
Summit website

June 6-9, 2010
Toronto, Canada

The IABC World Conference is an annual event where 1400 communication practitioners from 40 countries present fresh ideas, winning case studies and best practices in communication.

Sessions will focus on:

• Change Management
• Communication Leadership
• Employee Communication
• Global Trends
• Marketing & Brand
• Public Relations
• Strategy & Counsel

Visit the congress website

Dear Colleagues,

it is that time of year again for the Euprera Jos Willems Awards!

We have some entries from Germany and the UK but we need more for these prestigious awards to represent all of our member countries and to help you to celebrate the excellence of your students.

These awards are part of what enables Euprera to live the mission to encourage innovation.

The two-page abstract is needed by 30th April and the ten page summaries, if invited, will have to be emailed by 30th June. All have to be sent to me at sue@ashley-pr.co.uk

Please remember that the students’ final dissertations, whether at bachelors or masters level, must have been completed during the last eighteen months. This year’s winners will be invited to present their work, all expenses paid (within Europe) at the annual conference, which will be in Jyvaskyla, Finland, 23 – 24 September and their tutor receives a certificate too.

I am looking forward to hearing from your students!

With best wishes,

Sue Wolstenholme

July 24-27, 2010
Tehran, Iran

Themes and subthemes:

Culture: Diversity or Integrity

• Multiculturalism and Global Peace
• Asia: Diversity or Unity in Cultures
• Intercultural Dialogue: Approaches and Outcomes
• Media, Communication and Common Good
• Globalization, Religion and Common Good
• Islam: New Challenges, New Perspectives

Islam and the Crisis of Modern Man

• Islam and Other Faiths: Truth or Salvation
• Islam and Woman: Rights and Commitments
• Islam: Traditionalism or Modernism
• Islam and Revivalism: Needs and Necessities
• Islam: Spirituality, Morality and Jurisprudence

Iran: Realities and Appearances

• Iran, Religious State and International Challenges
• Iran and the Middle East
• Iran and New Generation: Gap or Conflict
• Iran and International Society: Contraction or Expansion
• Cultures and Religions in Iran: Heterogeneous or Homogeneous Society

The deadline for submission of abstracts is April 10th. Abstracts must be submitted via email to conference@mcgc.ir

For more information visit the congress website: www.mcgc.ir

Congress: September 23-24, 2010
PhD Seminar: September 25-28, 2010
Jyvaskyla, Finland

Communication in a changing society; dynamics, risks and uncertainty

The aim of the congress is to reflect on the turbulence of nowadays' society, with its increase of risks and crises, and the role of communication science and practice in this.

Subthemes

1. Risk perception and crisis communication;
2. Change management, innovation and internal communication;
3. Dynamics of communication and networking in an international environment, incl. PR in transition societies;
4. Changing perspectives on PR and CSR;
5. Fuzzy boundaries between company and government communication;
6. PR education & a changing profession

Registration

Registration is now open! Special benefits:

• Early bird price until July 25th, 2010.
• Reduced fees for Euprera members.
• Package-fee: congress + Euprera 2-year new membership
• Package-fee: congress + PhD seminar

Go to:

Fees and registration
Congress website

May 6, 2010
10.00-18.00 hrs
The Olympic Museum, Lausanne, Switzerland

The .HarbourClub. and the Executive MScom Program are delighted to announce the 2010 Lac Leman Communications Forum, formerly "Geneva Communications Forum" with the theme "Navigating the Social Media Jungle: Strategies for Corporate Communications".

The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders are empowered in ways unimaginable just a few years ago, and traditional corporate hierarchies are yesterday’s news. The smartest companies worldwide are responding with bold new digital communications strategies based on transparency, authenticity, and inclusion, instead of secrecy, artificiality, and exclusion.

The Lac Leman Communications Forum will provide an up-to-the-minute review of the Web 2.0 landscape and analyzes the increasingly central role that corporate communications plays in virtually every organizational function. Forum participants will gain insights into how to deploy proven strategies for using new and emerging digital platforms.

A guided tour of the Olympic Museum will be offered (optional).

More info:

• www.mscom.usi.ch
• Ilaria Juon ilaria.juon@usi.ch

European Communication Monitor survey maps the communications landscape in 2010

Public relations professionals are invited to take part in the largest survey on strategic communication worldwide / Questionnaire online until March 31st.

The European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD) announced the start of this year’s international survey in the field of communication management. What will be the major challenges for communication professionals in the future? What are indicators of excellence and power? How does social media affect strategic communication? How much money do PR professionals earn, and are they satisfied with their jobs? These and other questions will be answered by the “European Communication Monitor 2010". The questionnaire is available online at www.communicationmonitor.eu until the end of March.

The survey seeks the opinions of PR professionals working in companies, associations, political institutions, and other organisations, as well as in communication consultancies. It will take about ten minutes to answer the questions. All participants will receive a report of the results and have the chance to win one out of three stylish Kodak Zi6 HD Mini Camcorders. The project serves solely academic purposes; privacy is fully respected.

With more than 1,800 participants from 34 countries in 2009, the European Communication Monitor is the largest and most important annual survey of the profession. It is conducted by professors from eleven renowned universities within the framework of EUPRERA, together with the European Association of Communication Directors (EACD) and Communication Director Magazine.

The survey is supported by Cision, the leading global provider of media monitoring, evaluation and contact management, and Grayling, the second largest independent public relations consultancy in the world.

European Communication Monitor 2010 at a glance

• Online questionnaire: www.communicationmonitor.eu
• Survey period: March 1st until March 31st, 2010 (4 weeks)
• Target group: public relations professionals and communication managers in corporations, associations, political institutions, and other organisations; as well as professionals communication consultancies
• Research run and advised by professors from: University of Leipzig (GE); Leeds Metropolitan University (UK); University of Amsterdam (NL); University of Ljubljana (SI); University Rey Juan Carlos, Madrid (ES); IULM University, Milano (IT); University of Bordeaux 3 (FR); University of Lugano (CH); Mälardalen University (SE); BI Norwegian School of Management, Oslo (NO); Poznan University of Economics (PL)
• Organised by: EUPRERA, EACD, Communication Director Magazine
• Sponsored by: Cision and Grayling

About the organisers

The European Public Relations Education and Research Association (Euprera) is an autonomous organisation with members from more than 30 countries that aims at stimulating and promoting the knowledge and practice of communication management in Europe. Academic scholars and experienced practitioners work together to advance fundamental and applied research. More information is available at: http://www.euprera.org/?p=30

The European Association of Communication Directors (EACD) is the leading network for communication professionals from all fields across Europe with over 1,200 members. The non-partisan association lobbies for the profession, establishes common quality standards and promotes the advancement of professional qualification by organising events and providing services and material. More information is available at: www.eacd-online.eu

Press contact

Prof. Dr. Ansgar Zerfass, Lead Researcher, EUPRERA, zerfass@uni-leipzig.de, Phone +49 341 97 35040
Herbert Heitmann, President, EACD, herbert.heitmann@eacd-online.eu, Phone +32 2 219 22 90

July 2-3, 2010
Bled, Slovenia

BledCom 2010 will address Government Communication: the communication & public relations activities of government and government agencies – at international, national, regional, and local levels. Themes of interest to the conference include:

• How does public relations contribute to policy-making, strategizing, and evaluation by government agencies?
• What is the role of public relations vis-a-vis public diplomacy?
• What contributions has public relations made, and public relations can make, toward developmental goals (political, social, and economic)?
• How can the communication departments of governments be structured for effective management of communication by government agencies?

Join BledCom 2010! Special fees for Euprera members:

• Until April 15th: € 365 (with VAT 438)
• After Aoril 15th: € 405 (with VAT 486)

Register here
Have a look at the draft programme
Visit BledCom website

February 25-27, 2010
Ghent, Belgium

-  Watch the video of the President's opening speech

-  Download the slides and papers presented

-  See some pictures

-  Visit the symposium website

Added to the Euprera Library the book by Odedele Sunday from Petros-Faith Public Relations Consult (Lagos, Nigeria) "Public Relation and Communication Management in Africa".

This book would be useful and be of value to students, researchers, lecturers, practitioners and organizations that are interested in knowing the public relations environment of African nations and also are with an interest in the development of Public Relations and Communication Management practice in Africa.

Go to the Euprera Library where you can download the e-book and also the article "The roles of developmental PR".
Go to the website PR for Africa

June 1-3, 2010
Lima, Perù

The University of San Martin de Porres (USMP), through The Department of Extension and Community Relations (EPU), has succeeded in making our country the new host of the IPRA 2010, XIX Public Relations World Congress.

This event of world-wide importance, will summon delegates of more than 100 countries of five continents, who will attend to the presentations from prestigious specialists on communication and public relations.

IPRA 2010 is a space of reflection that proposes analyzing the value of the discipline and its direct influences in the decisions that lead businesses to succeed in an interconnected society, emphatically on emergent markets such as Latin America in comparison with other regions of the world.

Visit the congress website

The judges have agreed a Shortlist from which the winners of the 2010 Euprera Social Media Awards will be chosen : click here.

In the projects section of the website, you will find fresh updating about:

• 6 running projects
• 5 new proposals

Take part in the projects presentation at the Euprera Spring Symposium 2010!
Go to the project section and get updated!

After the prize awarded at the Euprera 2008 Congress, the Institute for PR and Euprera will award a 500 € prize to the best paper presented at the Euprera 2010 Congress "Communication in a changing society; dynamics, risks and uncertainty". The winning paper will focus on:

• Similarities and differences regarding best practices around the globe.
• How cultural factors affect best practices in various cultural contexts.
• The underlying, enduring principles of best practices that transcend national and cultural boundaries.
• How the digital revolution in communication technology (including social media) shapes practices globally and how do practitioners measure the impact of this technology.

The deadline for abstract submission is on February 1st.
Submit here your abstract
Read the call for papers

June 14-14, 2010
Stockholm, Sweden

The conference is arranged by the Swedish Public Relations Association with the Global Alliance For Public Relations and Communication Management. The WPRF coincides with the 60th birthday of The Swedish Public Relations Association.

It will be an opportunity to present new methods, new research and exchange ideas in the field of professional communication. By registering you can actually begin to shape the Forum program, activity and outcome in a conference like few others, where each delegate can examine and address a provocative new model for the practice of public relations – “The Communicative Organization” – before as well as throughout the meeting.

Visit the conference website

23-25 September 2010
University of Jyväskylä, Finland

Communication in a changing society;
dynamics, risks and uncertainty

February 1st, 2010, is the deadline for the abstract submission. Abstracts should be max. 500 words in length and the paper max. 7,000 words (Times New Roman 12 pt).

Subthemes:

1. Risk perception and crisis communication
2. Change management, innovation and internal communication
3. Dynamics of communication and networking in an international environment, incl. PR in transition societies
4. Changing perspectives on PR and CSR
5. Fuzzy boundaries between company and government communication
6. PR education & a changing profession

Submit here your abstract
Read the call for papers
Visit the congress website 

18-20 April 2010
Università della Svizzera italiana, Lugano (Switzerland)

After five highly successful, thought provoking conferences, the 6th Thought Leaders International Conference in Brand Management will be setting even higher conference standards when it takes place from Sunday 18 to Tuesday 20 April 2010 in Lugano, Switzerland.

Established as the forum for shaping thought leadership about brand management, the international orientation will continue with the hosting of the conference at one of the most stunning settings in Europe. Lugano is nestled between the towering peaks of the Alps, sitting aside the vast lake at the confluence of European routes.

An international steering committee has been constituted to ensure a continuation of the tradition that academics and practitioners from all continents present refereed papers of a consistently high quality.
There will be thought provoking Keynote Presentations by international brand practitioners. Parallel tracks of double blind refereed papers will enable authors to gain constructive comments about their papers and extend their knowledge horizon from other researchers.

Visit the conference website

10-12 Mai 2010
Université de Montréal

La Revue Internationale de Communication Sociale et Publique, le Centre d’études en communications marketing de l’UQAM et le groupe de recherche Communications, Organisations et Sociétés de l’université de Bordeaux 3 vous proposent trois colloques qui rendent compte à la fois de préoccupations générales dans le champ des communications et de questionnements plus spécifiques en communication marketing ou en communication des organisations.

10 Mai: Communication sociale et publique : prisme ou foyer?
11 Mai: Culture et identités dans les communications marketing
12 Mai: Identité, responsabilité et autorité dans les organisations par projet

Visit the congress website
Download the call for papers

5-6 October 2010
Rennes (France)

Photography at the Crossroads of Humanities and Social Sciences.

This interdisciplinary conference comes into the framework of the European Gruntvig programme, being open to the works of young European researchers and favouring access for all types of public to current academic debate, notably in the course of continuing education.

The conference thus provides an occasion for combining research with an approach of social intervention through seminars for academics, debates around recent research and round-table discussion open to all.

Visit the conference website
Download the call for papers

16-18 April, 2010
Poznan University of Economics, Poland

Challenges to communication management in international mergers and acquisitions

Sub-themes:

• differences in socio-economic systems influencing international M&A communication strategies;
• employee communications during international M&A ;
• the importance of investor relations for successful  international M&A;
• communication challenges to acquisitions by corporations from emerging economies  in the developed  “Western” markets;
• the importance of trust and reputation  for  successful  M&A;
• mistakes commonly made when communicating M&A in a culturally different environment.

Abstracts by January 15th, 2010
Full papers by March 15th, 2010

Download the Call for papers
Go to the congress website: www.econpr.com

There is still time to submit the abstracts for the 17th BledCom symposium. First set on November 15, 2009, the deadline in now prolonged to December 31, 2009.
 
BledCom 2010, taking place in Slovenia on July 2 and July 3 2010, will address Government Communication. More information on www.bledcom.com

19-20 novembre 2009
Université Paul Verlaine-Metz & Université Nancy 2

Comité organisateur:
Les membres de l'Association del Jeunes Chercheurs du Centre de Recherche sur les Médiations.

Affiche
Programme

The Call for papers for the next annual congress (23-25 September 2010, Jyväskylä, Finland) is now available here.

MAIN THEME
Communication in a changing society;
dynamics, risks and uncertainty

Dear colleagues,

One month has passed since we met in Bucharest , at the 11^th edition of the EUPRERA Congress, “Corporate Citizen of the Third Millenium. Towards a Shared European Perspective”

Now you can download some of the presentations and see the photo gallery, to refresh your memories of this beautiful experience.

Louvain-La-Neuve, 23 October

On the occasion of the departure of Professor Axel Gryspeerdt, who was granted emeritus status, the communication department of the Université catholique de Louvain organised a colloquium on: "contradicting the industry".

On behalf of Euprera, Anne-Marie Cotton rewarded Axel Gryspeerdt with a "Special Aknowledgement".

For more information on the Colloquium and the proceedings: click here. 

Public Relations Society of Serbia (PRSS), the organization of professionals who work in public relations, will organise for the first time an International Conference on Public Relations from 15 to 17 October 2009. The conference will be organized in Subotica, on the theme "Creating the image and reputation management".

Speakers at this conference will be prominent experts in public relations from Serbia, Croatia, Slovenia and the USA. Part of the conference will be also a panel discussion with the theme "How to get a better reputation of Serbia?" and presentation from the winner of PR award "PRiznanje" in 2009.

In order to improve cooperation between national associations of public relations in the region, Euprera members are invited to join this conference.

Please send your confirmation of attendance by Thursday, 01/10/2009, to drustvo@pr.org.rs.

Dear Euprera Member,   

Our General Assembly in Bucharest, on 26th September, will be no less important than the one held in Milan, where we changed our statutes and redefined our future as an organisation. We had the attendance and proxies needed, thanks to nearly all of you and changes were made which are already involving far more members and making a real difference to what we are achieving.

In Bucharest we will be electing a new Director of Public Relations and Administration.

So please come to Bucharest to enjoy the excellent programme and the wonderful city and to meet Virginia, so that you can vote with confidence at the GA. 

And finally – there should always be more projects!

Although our projects are already attracting a large number of members to work together for their achievement, the hope is that many more will be devised to involve even more. If anyone has an idea for research, a new competition or award or anything that might further our aims and objectives, please let us know and the idea will be given full consideration and might start to have life at our conference in Bucharest!

Looking forward to seeing you there,

Sue Wolstenholme

President Euprera

The European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD) have just released the results of their annual European Communication Monitor study. The international research, conducted in partnership with professional magazine Communication Director and sponsored by media intelligence company Cision, is the most comprehensive study ever conducted in the field. It is based on a sample of more than 1,850 communication professionals, from 34 countries, with a thorough level of experience – 84 percent hold the position of head of communication, unit leader or agency CEO, and the average age is 42 years. The study has been conducted online by a group of professors from universities in 11 countries, led by Prof. Dr. Ansgar Zerfass, Germany. Some of the key findings are:

– Missing link to corporate goals: only 6 out of 10 PR practitioners help to define business strategies
– Communication departments face major budget cuts, but a vast majority of communicators are optimistic for the next year
– The most important strategic issues over the next three years will be linking business strategy and communication, and coping with the digital evolution and the social web
– Only 14% of communicators believe that Twitter is an important communication tool, although 39 percent believe that it will be important in 2010
– Salary correlates strongly with role enactment: “strategic facilitators” are leading the field

The charts are available as a free PDF download at www.communicationmonitor.eu. A full report (text and charts) has been published as a book by the EACD for its members.

The European Communication Monitor 2009 analyses impacts of the recession and media crisis on communication departments and agencies. It identifies strategic issues, fields of practice and instruments and how they gain or lose importance. Moreover, specific topics such as internal communication, online communities, measurement and evaluation or salaries are questioned and discussed in detail. Methods of empirical social research and statistical computation have been used to analyse the huge amount of data that had been collected this spring.

About the organisers

The European Public Relations Education and Research Association (Euprera) is an autonomous organisation with members from more than 30 countries that aims at stimulating and promoting the knowledge and practice of communication management in Europe. Academic scholars and experienced practitioners work together to advance fundamental and applied research. More information is available at: www.euprera.org

The European Association of Communication Directors (EACD) is the leading network for communication professionals from all fields across Europe with over 1,100 members. The non-partisan Association lobbies for the profession, establishes common quality standards and promotes the advancement of professional qualification by organising events and providing services and material. More information is available at: www.eacd-online.eu

Sample charts from the European Communication Monitor 2009 survey are depicted in the the press release (PDF); high resolution files are available here.

Chères Collègues, Chers Collègues,

Nous avons le plaisir de vous inviter à participer à notre prochaine réunion de travail du groupe Org&co. Celle-ci se tiendra le VENDREDI 30 OCTOBRE à Paris, de 10H00 à 17H00, dans les locaux du CLEMI (391 rue Vaugirard 75015 PARIS, METRO : CONVENTION).

Pour cette séance de rentrée, nous aurons l'occasion de revenir avec Sylvie Parrini-Alemanno (MCF Université de Nice), et d'autres invités en cours de sollicitation, sur l'importance du paradigme systémique en communication organisationnelle.
Nous la remercions chaleureusement de son intervention intitulée:
"Retour sur les approches systémiques des organisations et l'apport de l'"Ecole de palo-Alto".
Des textes fondateurs aux interventions sur le terrain.

Une partie de l'après-midi sera consacrée à l'animation du groupe, à son projet scientifique et éditorial.

Par ailleurs, nous vous rappelons que les actes du colloque de Rennes 2009 sont disponibles sur le site internet du colloque (en attendant la mise en ligne du site Org&CO):

http://org-co2009.lescigales.org <http://org-co2009.lescigales.org/>   (cliquez sur les onglets TELECHARGEMENT, puis ACTES)

Un ouvrage est en projet, mais nous reviendrons vers vous prochainement pour plus de détails.

Nous nous réjouissons de vous retrouver nombreux pour la réunion du 30 octobre.
Bien cordialement,
Catherine Loneux et Bertrand Parent,
Animateurs du groupe


--------------------------------------------------------------------------------------

"Retour sur les approches systémiques des organisations et l'apport de l'"Ecole de palo-Alto".
Des textes fondateurs aux interventions sur le terrain.


Objectifs de la présentations et du débat :
discuter de nouveau l'hypothèse systémique comme paradigme de la communication des organisations et prendre une mesure de ses incidences sur les interventions de terrains pour les chercheurs et les spécialistes en SIC

Avec la participation de

Sylvie PARRINI-ALEMANNO
Maître de Conférences en Sciences de l'Information et de la Communication
Département des Sciences de la Communication et Psychosociologue.
Laboratoire Information, Milieux, Médias, Médiations (I3M/EA 3820)
Université de Nice Sophia-Antipolis

Et d'autres invités chercheurs et spécialistes prévus.

If you are interested in contributing to EuroBlog, have a look at the wiki. Contact philip.young@sunderland.ac.uk if you want to be added as a writer, or just email him withinfor and he will add your ideas/ contact details.  

Holger Sievert and Stefan Porter are the first winners of the Institute for Public Relations BledCom Special Prize for the best new research on the cultural variable in public relations practice. The award was presented at BledCom2009.

The German researchers, associates at komm.passion GmbH, submitted the winning paper entitled "An expanded view from the corner office - Further discussions and research on the global navigation of international corporate communications". It proposes an analytical platform for understanding international corporate communication, linking public relations knowledge with relevant expertise from other disciplines.

Read the full release.

Read the full paper.

The Euprera Board met in Bled (2 July), defining the strategic lines for 2010. Euprera members will get soon the agenda of the General Assembly (Bucharest, 26 September).

Global Alliance Strategic Planning Survey Results Released

IABC offers some funding for a large project. All details here.

Join us in Bucharest for the Euprera Annual Congress 2009!

23-26 September.

Go to the congress site to register and to get more information.

Read the letter to EUPRERA members

EUPRERA has announced the start of this year’s international survey in the field of communication management. What will be the major challenges for public relations professionals in the future? Which strategies are relevant in the economic crisis? How influential are communicators within their organisations? How much money do they earn?

These and other questions will be answered by the survey "European Communication Monitor 2009". The questionnaire is online at www.communicationmonitor.eu until the end of May. The survey seeks opinions of PR professionals working in organisations and consultancies. It will take about ten minutes to answer the questions. All participants will receive a full report of the results and be put into a draw for two stylish Flip Ultra Video Camcorders. The project serves solely academic purposes; privacy is fully respected.

With more than 1,300 participants from 37 countries in 2008, the European Communication Monitor is the largest and most important annual survey of the profession. It is run by professors from 11 renowned universities within the framework of EUPRERA together with the European Association of Communication Directors (EACD) and Communication Director Magazine.

Cision, the leading global provider of media monitoring, distribution and evaluation services, is the premier sponsor of the survey.

European Communication Monitor 2009 at a glance:

• online questionnaire: www.communicationmonitor.eu
• survey period: May 1st until may 31st, 2009 (4 weeks)
• target group: public relations professionals and communication managers in corporations and organisations; professionals in communication consultancies
• research conducted and advised by professors from: University of Leipzig (GE); Leeds Metropolitan University (UK); University of Amsterdam (NL); University of Ljubljana (SI); University Rey Juan Carlos, Madrid (ES); IULM University, Milano (IT); University of Bordeaux 3 (FR); University of Lugano (CH); Mälardalen University (SE); University of Oslo (NO); Poznan University of Economics (PL)
• organised by: EUPRERA, EACD, Communication Director Magazine
• sponsored by: Cision

Contact: mailto:info@communicationmonitor.eu

Proposals for EuroBlog 2010 were approved at Euprera's Berlin Symposium and project energiser Philip Young (philip.young@sunderland.ac.uk) is keen to hear from anyone interested in joining the team. We need core team members to run the quantative survey, country/ region champions to handle publicity, and country/ region researchers to compile profiles of how educators are acommodating changes driven by social media. Full details here.

The organisers of EUPRERA Congress 2009 launch an Open Call for corporate case studies with a new deadline until 1st of April 2009. The case studies will be presented in the format of workshops or roundtables. A roundtable is open to projects debate and analysis, with a particular focus on the research component. A workshop is more applied and open to presentation of recent public relations/CSR campaigns that are considered „good practices”.

Thank you for your participation at the Euprera Spring Symposium 2010/Leerstoel Jos Willems, 25-27 February in Ghent.

Thank you for the inspiring presentations and the lively discussions.

Congratulations to Laura Fischer (Germany), Ben Cotton (United Kingdom), Lise-Mette Kjellberg and Bergitte Lowzow (Norway), winners of the first Euprera Social Media Award.

The presentations and papers are available @ the Spring Symposium 2010 page.

Click here for some pictures of the first symposium day.

http://www.eupreraspringsymposium.org

Best regards

Anne-Marie Cotton

Programme

Research project: "Collecting and Profiling Public Relations bachelor and master programmes in Europe and beyond its boundaries"

We invite you at the Euprera Spring Symposium (Berlin, 3-4 April) for the presentation of the initial results of the Euprera Education Research project.

We warmly thank all the participants for their valuable input.

This research project was made possible by the support of INP (Instituto Superior de Novas Profissoes, Lisbon).

Launch of a new Master in European PR

Université Bordeaux3 and Université Nancy2 launch a new Master in European Public Relations. Details can be found in the attached document.

The CE.R.RP. MED launches a European Research Project.

You are invited to fill in the questionnaire and forward it to your colleagues.

Thank you for your cooperation.

Questionnaires: for PR academics and for PR practitioners

27.11.2008

A survey by the European Public Relations Education and Research Association
(EUPRERA) delivers deep insights into the dynamics of communication
management and public relations in Europe. The international research is
based on a sample of 1,524 professionals from 37 countries with a thorough
level of experience – almost every second has more than ten years of
experience in the field.

The research has been conducted and adviced by a group of professors from
universities in ten countries, led by Prof. Dr. Ansgar Zerfass, Germany. It
was generously sponsored by Cision, a leading supplier of integrated
services and software solutions for reputation management, media monitoring
and research of media contact, and Communication Director, the only
transnational magazine dealing with the practice of strategic corporate
communication and linking theory and practice in Europe.

The European Communication Monitor 2008 is the most comprehensive survey on
public relations trends in Europe until now. Some of the results are:
– Communication professionals in Europe are less powerful than in the United
States
– Online videos and social networks are the hottest emerging channels in
2009
– Three out of four PR professionals in Europe are involved in Corporate
Social Responsibility
– Respondents from 37 countries name major issues; strategy and measurement
take the lead

The full documentation of results and findings with numerous charts (74 pp.)
is available online at www.communicationmonitor.eu.

The European Communication Monitor 2008 analyses the changing framework for
public relations professionals in communication departments and agencies. It
identifies strategic issues, fields of practice and instruments and how they
gain or loose importance. Moreover, specific topics like interactive
channels, corporate social responsibility, intercultural challenges,
influence on management decisions, cooperation with agencies and future
budgets are questioned and discussed in detail. Methods of empirical social
research and statistical computation have been used to analyse the huge
amount of data that had been collected this summer.

The latest version of ELeCT is available: try the online demo version. More information here.

New Round of Newton Fellowships

A new round of Newton Fellowships - an initiative to fund research collaborations and improve links between UK and overseas researchers - has opened.

The Newton International Fellowships are funded by the British Academy, the Royal Academy of Engineering and the Royal Society and aim to attract the most promising post-doctoral researchers working overseas in the fields of humanities, engineering, natural and social sciences. The Fellowships enable researchers to work for two years with a UK research institution, thus establishing long-term international collaborations.

The funding will be distributed in the form of 50 research fellowships, awarded annually, each providing support of up to £100,000 for a two year placement.  The scheme is open to post-doctoral (and equivalent) early-career researchers working outside the UK who do not hold UK citizenship.

The closing date for applications is Monday, 12 January 2009.

Further details are available from the Newton International Fellowships website:www.newtonfellowships.org <http://email.britac.ac.uk/_act/link.php?mId=A8663306216695807416866273521&tId=7613167>  or call 00 44 (0)20 7451 2559

Newton International Fellowships
6-9 Carlton House Terrace
London SW1Y 5AG
tel: +44 (0)20 7451 2559
fax: +44 (0)20 7451 2543


The British Academy, 10 Carlton House Terrace, London SW1Y 5AH Tel: 020 7969 5200, Fax: 020 7969 5300, Web: www.britac.ac.uk <http://email.britac.ac.uk/_act/link.php?mId=A8663306216695807416866273521&tId=7613168>

Oregon Professor Wins Prize for Personal Influence Model Research

MILAN, ITALY (OCTOBER, 2008) –

Tiffany Derville Gallicano, Ph.D., assistant professor at the University of Oregon School of Journalism and Communication, has won a 500 Euro special prize for best new research on the personal influence model of public relations.

The award, funded by the Institute for Public Relations, was presented at the annual congress of Euprera in Milan, Italy.

Gallicano's paper is titled: "Personal Relationship Strategies and Outcomes in a Case Study of a Multi-Tiered Membership Organisation". Through interviews and observational techniques, she documented how a health advocacy organisation goes about cultivating personal relationships and obtainig results.

The personal influence model describes the use of relationships with strategic individuals to achieve public relations objectives, a major factor in a professional’s contribution to the organization. The model appears worldwide in practice, but there is little research about it.

Gallicano’s study, available on the Institute’s free website, identified specific personal influence strategies such as direct engagement (responding immediately to a person’s request rather than passing it along to someone else in the organization) and task sharing (partnering to meet a challenge together). The outcomes included the emotional bonds that scholars call “affective commitment,” political leverage, and member recruitment and retention.

The EUPRERA World Congress in Milan has been organized by FERPI (the Italian Federation of Public Relations) and Milan’s IULM University, whose public relations degree course was the first to be implemented in Italy since 1993.

Excellent Leadership in Public Relations

A new IPRA Gold Paper: "Public Relations and Collaboration: The Role of Public Relations and Communication Supporting Collaboration in a Complex, Converging World." has been launched.

The analytical research paper will be presented at the IPRA 2008 Public Relations World Congress in Beijing, November 13-15.
(www.ipraworldcongress.org). The paper is available free for downloading from the IPRA site or directly from here.

The IABC informs graduates or doctoral students about a call for papers + grant

Subject:

How Top Business Communicators

Measure Return On Investment of Employee Communications

Invitation 16-10-2008
A 3C - Corporate Communications Community seminar 
Brussels Thursday 16 October 2008 10 to 14 hr
Corporate and Marketing Communications: love story or "mariage de raison" ?

Wikipedia: "Marketing communications are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing,  marketing, promotion, publicity, sponsorship, public relations, sales, sales promotion and online marketing are termed marketing communicators or marketing communication managers."
With the participation of:
Walter Gelens (akkanto)
Jean-Benoît Schrans (Spadel)
Patrick De Pelsmacker (University of Antwerp)
Vera Janssens (Corporate and Marketing Communications Director Siemens nv and chairwoman 3C)

Jean-Benoît Schrans was Communication Manager with Merck, Procter & Gamble Belgium and Danone before joining the Spadel Group (Spa and Bru waters) in 2007 as Communication Directeur 
 
Walter Gelens is Partner and Senior Consultant with akkanto
Walter spent most of his career  with Unilever, where he came into management positions in marketing and operations, in Belgium the Netherlands and France. He became later Marketing Directorr with Belgacom.

Patrick De Pelsmacker teaches Marketing at the University of Antwerp and Ghent. He also is visiting professor at the Universities of Venice, Lugano, Moscow and Copenhagen.
Information: Daniel De Marto info@3C.be or phone +32 476 662 682

Information about the Corporate Communications Community or registration: http://www.3C.be

EU Parliament - Brussels, 7-8 Octobre 2008

As you may know on 10 December 2008 it will be the 60^th Anniversary of the Universal Declaration of Human Rights. On this occasion the European Parliament will be hosting a special Conference concerning Human Rights Defenders. The Conference organised jointly with the European Commission and the United Nations will be entitled :

«60 years of the Universal Declaration of Human Rights: The defenders take the floor»

The Conference will be opened by Commissioner for External Relations and European neighbourhood policy, Mrs Benita Ferrero-Waldner at 10.00 am on 7 October and closed at midday on the 8 October by the President of the European Parliament, Mr Hans-Gert Pöttering. The closing session will also be addressed by the new UN High Commissioner for Human Rights, Mrs Navi Pillay.

I’d like to invite you to take part in the 2008 Echo Sustainability Survey – a very brief on-line poll designed to gauge the climate of opinion among some top influencers, such as yourself.

The Survey should take no more than five minutes of your time. The findings will be announced at the 2008 Echo Summit on 8th October  and subsequently via our website. All your responses will remain strictly confidential.

As a ‘thank you’ for your participation, we will donate £1 for every completed survey to WaterAid, an international charity enabling the world's poorest people to gain access to safe water, sanitation and hygiene education.

To complete the survey, please click here.

I hope you’ll take just a few minutes to share your views on this most topical and challenging business issue.

Finally, places are still available at the Echo Summit. Please click here for details: http://www.echoresearch.com/en/summit2008/

Lobbying in the EU: How to represent and defend your interests
in Brussels

Dates: 3rd & 4th November

How can you best represent and defend your organisational interests in Brussels? What does EU legislation and the associated decision-making processes mean for your business? How can you work to ensure that your position as an important stakeholder is properly represented in Brussels,
regardless of size?

Lobbying in the EU: How to represent and defend your interests in Brussels™ is a one and a 1/2 day workshop that will answer these questions and more, providing a practical and theoretical insight into the EU institutions through the use of lobbying methodologies, case studies, practical insider’s advice, details on the key-players and networks and ultimately, how you can best protect and advocate your position at EU-level.

See http://www.lobbying-eu.com for the full agenda and further information.

Building Relationships in the Era of Globalization

November 13-15, 2008 - Beijing, China

The IPRA Public Relations World Congress is the "must-attend" event in international public relations in 2008!

Meet leaders in our profession in China and from 50 other countries. Acquire fresh perspectives, new professional skills and solutions that enable you to adapt and thrive in a world transformed by technology, a global economy and society's new expectations.

For more information, visit www.ipraworldcongress.org

International conference PACA in Kuala Lumpur, Malaysia in January 2009

For more information, please visit the PACA2009 website

The European Communication Monitor, an Euprera research project run by
academics from ten universities throughout Europe, has established itself as
the leading transnational survey on public relations in Europe. The study
has been conducted for the second time in June 2008. More than 1,500
professionals from 37 countries participated. First results are due to be
shown at the Euprera Milano congress in October and the final report will be
published in November. More infos: www.communicationmonitor.eu

Jyväskylä, Finland, 16.02.2008.

EUPRERA Member Chiara Valentini presented the result of her comparative study on “Promoting the European Union- Comparative analysis of EU communication strategies in Finland and in Italy”. Supervisors of the study were Emeritus professor Jaakko Lehtonen and professor Marita Vos of the Department of Communication. Opponent was professor Frank Thevissen of the Free University of Brussels (Belgium).

The aim of this study was to analyse how the European Union communicated with its different publics in two EU member states during the period 2001 – 2006.  Specifically, the European Commission and its national representations and local offices in Finland and in Italy were studied in order to verify the possible impacts of EU communication activities on citizens’ involvement in EU matters and support for the EU project.

The results of this investigation show a similar trend in Finland and in Italy for EU communication strategies during the period 2001 and 2006. The two countries, which differ for their historical relations with the EU, for their geographical position, culture and economy, applied similar communication strategies for developing specific EU activities and communication actions at the national level, Chiara Valentini said.

Valentini discovered that the claims of decentralisation of tasks and functions made in EU policies on information and communication of the period 2001- 2006 were not completely realised in terms of local involvement in communication decisions. The effects of these policies on improving citizens’ EU perceptions and on building a positive EU image and trust were pretty low, and national journalists’ opinions on EU interest in establishing mutual and beneficial media relations scored very poor in both countries.

Valentini’s findings also show that no significant differences were visible between the communication strategies implemented in Finland with those implemented in Italy, whereas the responses of Finnish and Italian publics to the activities and actions developed in their respective countries were substantially diverse. Public opinion in Italy was more favourable to EU actions than public opinion in Finland.

Congratulations to Dr Helena Kantenen for successfully completing and defending her doctoral thesis on December 15, 2007! Helena’s thesis was on stakeholder dialogue and regional engagement within the context of higher education. Helena was examined by Professor Betteke van Ruler.

You can download Helena’s abstract by going to:
http://julkaisut.jyu.fi/index.php?page=product=eng

New EUPRERA Member Olga Karbasova graduated in Foreign Languages at the Samara State Teachers’ Training University (2003). Olga previously taught English at the Samara State Technical University and is now working on her PhD thesis “Communication Management of the Foreign Policy of France in the late XXth century.”

Olga has participated in a number of international scientific conferences including “The XXth century and the present: challenges of democracy and the freedom of choice” (Moscow City Pedagogical University, 11 December 2006) and the “Cultural Diversities and Communication amongst Cultures”, Sofia, 18th and 19th of May, 2007.

Olga's most recent publications include:

Communication management of the foreign policy of France in EU./ The XXth century and the present: challenges of democracy and the freedom of choice. Under the editorship of E.I. Khavanov, E.N.Pashentsev. Moscow, MCPU, 2007.

Communication management of the foreign policy of France in EU./ Communication management in world politics and business. Under the editorship of E.N.Pashentsev. Moscow, “Slovo Fund” Publishers, 2007, vol. I, p.p. 244-256.

On Tuesday, 27th May, the Corporate Communications Community (3C) and the Belgian Public Relations Consultants Association (BPRCA) jointly hosted the first “IBIS Communication Awards” ceremony and presented the “IBIS Young Communicator” nominations. The awards were designed to reward excellence in the various fields of corporate and brand communications.

The IBIS Communication Awards recognize and reward projects and programmes that have demonstrated genuine added value to the relations of business and organisations with specific target audiences.

Please find all details: www.ibisawards.be

Report on PR in Sweden in 2007

European Communication Monitor explores future trends in public relations
and communication management

International research project conducted by ten universities / Online survey until June 30th

May 30th, 2008 - Today, the European Public Relations Education and Research Association (EUPRERA), a network of leading scholars from more than thirty countries, announced the start of the most ambitious survey in the field of communication management and public relations. The  European Communication Monitor 2008" addresses PR professionals in organisations and consultancies throughout Europe. The online survey at www.communicationmonitor.eu runs until the end of June. It will take about ten minutes to answer the online questions. All participants will receive a full report of the results and be included in a draw for three Apple iPod Shuffle music players. The project serves solely academic purposes; privacy is fully respected.

The public opinion market in Europe is converging and so are the public spheres where information is shared and reputation is built. Lead researcher Ansgar Zerfass, professor at the University of Leipzig, remarked, "Public relations are facing new challenges. Our survey tries to identify strategies and approaches that are relevant for future business." The survey will be conducted for the second time. It attracted more than 1.100 participants last year and showed up a number of valuable results. This year's topics include strategic issues, upcoming communication channels, new media, corporate social responsibility, evaluation, agency relationships etc.

European Communication Monitor 2008 at a glance:
- online questionnaire: www.communicationmonitor.eu
- survey period: May 30 until June 30, 2008 (4 weeks)
- target group: public relations professionals and communication managers in corporations and institutions; professionals in communication consultancies
- research conducted and advised by professors from: University of Leipzig (GE); Leeds Metropolitan University (UK); University of Amsterdam (NL); University of Ljubljana (SI); University Rey Juan Carlos, Madrid (ES); IULM University, Milano (IT); University of Bordeaux 3 (FR); Mälardalen University (SE); University of Oslo (NO); Poznan University of Economics (PL)
- supported by: Communication Director - Magazine for Corporate Communications and Public Relations
- supported by: Cision - a leading global provider of media monitoring, distribution and evaluation services
- contact: mailto:info@communicationmonitor.eu

If you are interested in buying one please mail to: eupreralisbon05@escs.ipl.pt

Don't forget to mention:

- Your name

- Your complete address

- A copy of the Payment

PRICES: 20 Euros (Europe) / 30 Euros (rest of the world).

PAYMENT is only possible by transfer to the following bank account:

Account holder:

Centro Projectos de Investigação da Escola Superior de Comunicação Social - CPIESCS 
Account:

000316137994020
IBAN:

PT50001800031613799402037 
BIC or SWIFT CODE:

TOTAPTPL
Address:

Escola Superior de Comunicação Social, Campus de Benfica do IPL, 1549 014 – LISBOA PORTUGAL.

Transfer from an International Bank Account: please ensure your payment is in Euros and ALL transfer charges are supported by you

Join us in Milan (16-18 October) on the occasion of our annual Congress.

www.euprera2008.com

Dear colleagues,

We are pleased to inform you that  registration for the Euprera 2008 Congress is now open. You will find the registration form and details about the congress on the website www.euprera2008.com

Have a look at the interactive area where everybody's comments are welcome in the forum. You can also  see interviews with PR academics and practitioners.

We look forward to meeting you in the website community and at the congress, from October 16^th to October 18^th.

Kind regards,

Emanuele Invernizzi, IULM University

Toni Muzi Falconi, Ferpi

Meet your peers at the summit . . . IAOC International Conference 2008

The Online Communicators Summit Conference

June 12-13, Reykjavik, Iceland

Join us in Reykjavik, Iceland for the third annual conference of the International Association of Online Communicators (IAOC). Meet with your colleagues from Europe and the Americas at the conference where academics, practitioners and technology leaders present their latest findings and insights into online communication. The conference will comprise roundtable paper presentations, a keynote luncheon speaker and a panel discussion.

Paper Presentations

Peer-reviewed papers will be presented in roundtable fashion on Thursday and Friday. Attendees will have an opportunity to hear and interact with each presenter.

Papers and supporting materials will be available on IAOC’s website following the US and European conferences, and a selection of the best papers from both conferences will be published in a journal.

Topics include:

·  “Radio 2.0 and research methodologies for web 2.0”

·   “The CEO as Celebrity and Blogger: Is there a Ghost- writer in the Machine?”

·  “Loud Voices, Silenced Voices; The Ethics of Online Content in Media Coverage of High Profile Child Death and Child Disappearance cases”

·  “Let’s Get Together:  Options for Integrating Web 2.0 Collaborative Tools into the Workplace”

·  “Issues of Organizational Commitment in the Era of the Virtual Office”

Agenda

Thursday, June 12

2:30-3:45 Roundtable Paper Presentations

4:00-5:15 Roundtable Paper Presentations

5:30-6:30 Reception. Blackline Social Media Consulting will host a complimentary reception following the round- table sessions.

Friday, June 13

8:00-9:00 Breakfast

9:15-10:30 Roundtable Paper Presentations

10:45-11:45 Panel Presentation

12:00-1:30 Lunch and Keynote Speaker

Keynote Speaker

Don’t miss the luncheon presentation by Peter A. Gloor on swarm creativity, collaborative innovation networks, and coolhunting. Gloor is a Research Scientist at the Center for Collective Intelligence, part of the Massachusetts Institute of Technology’s Sloan School of Management. He was Mercator Visiting Professor at the University of Cologne, and is a lecturer at Helsinki University of Technology. 

Panel Discussion

Philippe Borremans and Dee Rambeau will moderate a European/American panel discussion on International Online Communications using RSS and other social media tools. The discussion will include:

How to manage online collaboration on a global scale. Examples of organizations that are bridging oceans with social media. Effective multi-language website tactics

Low-cost opt-in content delivery across time zones using RSS

Low-cost content distribution using RSS Internal crisis communications across times zones.

Conference Location

Hotel Holt - Reykjavik, Iceland

IAOC has a block of rooms at Hotel Holt, Bergstadastraeti 37, Reykjavík, Iceland (www.holt.is). Book your travel through LT Travel (air and hotel) with a $40 down payment (Iceland Air, payment due 45 days prior to travel).

Email Lina@LTTravel.com

Register Online Now

Registration is $199 for members, $299 for non-members.

For more information and online registration visit: http://iaoc2008.eventbrite.com/

I am considering undertaking a similar project to that outlined in the research paper to be found here:

http://www.pucrs.br/famecos/pos/revfamecos/28/melvinsharpe.pdf

It would involve a group of undergraduate students from my institution (University College Falmouth, Cornwall, UK) working with a similar group from a different part of the world on a PR campaign project.

To summarise, the project works with both groups 'reciprocally' researching a client (possibly a not-for-profit organisation) and the media/PR environment in each other's country. The client should be the same or similar, but there should be differences in the media/PR environment. Ideally, the greater geographical/cultural difference between the two countries, the better.

The aim is for each group of students to create a PR campaign of relevance to a target public in their counterparts' country. By doing this, the students not only have to research and develop a campaign outside of their home country, but also benefit from coaching/counselling each other on specific issues relevant to their country's media/PR environment.

Obviously any partnership would depend upon many factors, but I would be keen to hear from any interested institutions as soon as possible.

Many thanks,

Jon Cope

Course Leader - BA (Hons) Public Relations

University College Falmouth

Cornwall - UK

tel: +44 (0) 1326 253753

Dear public relations teacher,

My name is Elina Erzikova. I am a doctoral candidate in the College of Communication and Information Sciences at the University of Alabama.

These days, I am working on my dissertation, Teaching Ethics to PR Majors. The purpose of this study is to examine the present state of teaching ethics in university public relations departments throughout the world. Your opinion is valuable to me and will help me better understand teaching perspective of those who educate future professionals. Your responses will be completely confidential and your participation is strictly voluntarily. The survey will take 15-20 minutes for you to complete.

To access the survey, please visit the following website:

http://www.zoomerang.com/Survey/?p=WEB227NXUX7X5K

When you click on the above link, you will automatically be logged into the survey.
Thank you,

Elina Erzikova      

Guenter Bentele 60 years - Birthday symposium  

High-level public relations professionals and colleagues from all over Europe met at the famous Gewandhaus in Leipzig on April 11th to celebrate the 60th birthday of Guenter Bentele, former EUPRERA president and one of the leading minds of our community worldwide. At the symposium the question of trust and public relations was discussed from a variety of perspectives.

Thomas Steg, speaker of the German government, shared his experiences with Felix Gress, Vice President Communications BASF Group, Betteke van Ruler, University of Amsterdam, and representatives from top management and journalism.

Bentele, whose curriculum vita and impressive list of publications is presented in the appendix, has published almost 40 books and more than 180 articles or book chapters. In his laudatio, Otfried Jarren from the University of Zurich (Switzerland) pointed out that he holds the first chair in public relations at a German University and has since made Leipzig to a place renowned for it contributed to public relations research and education worldwide. Bentele has served as president of the German Association of Communication Science (DGPuK) and as visiting professor at many universities both in Europe and overseas. In Germany, he has been awarded the titles “Professor the year” recognizing his contributions to public relations education, and “Public Relations head of the year” in honour of his efforts to bridge the chasm between theory and practice.

As a big surprise, colleagues from all over the world have contributed to Festschrift "Public Relations Research" which was presented at the symposium. After the offical part, a party until long after midnight was staged at the legendary Moritzbastei. Guenter Bentele himself joined the band "Tajo and band" for one of his legendary gigs.

Thanks a lot to everyone who was there, and also to those who couldn’t come but sent greetings and to the sponsors who made this remarkable event possible.

Toni Muzi Falconi Elected to Chair Commission on Global Public Relations Research

Toni Muzi Falconi, adjunct professor at New York University and LUMSA University in Rome, has been elected chair of the Commission on Global Public Relations Research. The group, operating within the Institute for Public Relations, seeks to create, encourage and disseminate new research on the practice of public relations across regions, countries and cultures.

All works of the Commission are available free on the Institute’s website, www.instituteforpr.org. In its first three years, the commission has produced research on the worldwide economic impact of public relations, bribery for news coverage, and the total body of academic and trade articles on international public relations from 1990 to 2005.

The Commission also was instrumental in creating a new Institute special award for the best new research on the personal influence model and its relationship to the institutionalization of public relations and communication management. The prize will be awarded at the 2008 EUPRERA (European Public Relations Education and Research Association) World Congress in Milano, Italy from October 16-18, 2008, organized by FERPI (Italian Federation of Public Relations) and IULM University.

“There is definitely a science beneath the art of public relations, and this is true whether the focus is national, international or global,” said Muzi Falconi. “The Institute for Public Relations has emerged as the leading global independent foundation supporting research-based knowledge in our field, and I am privileged and honored to have this opportunity to contribute.”

Contact:

Frank Ovaitt, +1 703-568-5611, iprceo@jou.ufl.edu

Toni Muzi Falconi, +39 335 6100384, tonimuzi@methodos.com

Lund University in Sweden, ranked as one of the top 100 universities internationally, launched a new department the 1st of January 2008 - Department of Communication Studies (www.iks.lu.se - so far mainly in Swedish). The department is focusing education and research in strategic communication, public relations, organizational communication and market communications. The department also offers courses and does research into other communication areas (e.g. cognition, language). The approach is multi-disciplinary and mainly applied. The department offers undergraduate programs and courses, a master programme in Communication Management (possibly in English from 2009) and will start an international 1-year master program in Science Communication in 2009. Jesper Falkheimer is appointed as Head of Department - please contact him (jesper.falkheimer@iks.lu.se) if you have questions or would like more information.

Institutionalizing Public Relations and Corporate Communication in cooperation with FERPI and IULM University
October 16-18, 2008

The Euprera Annual Congress will take place in Milan, Italy, from October 16th to 18th and will focus on The institutionalization of public relations and corporate communication. As of January 31st, 126 abstracts were received from the following countries: Italy (21), Germany (13), Russia (10), USA (10), Spain (9), Sweden (6), Switzerland (6), Denmark (5), South Africa (5), United Kingdom (5); the remaining 36 proposals from 23 other countries.

Academics, researchers and practitioners who will take part in the EuroBlog 2008 Symposium will receive further information regarding the website that is going to promote the Milan Congress.

Besides the three main partners Enel, Monte dei Paschi di Siena and Telecom Italia, the 2008 Congress will be supported by two media partners: Business Press and Weber Shandwick.

Registration will be open as of June 2008. Come and participate in Euprera 2008 Congress!

For more information please email: euprera2008@iulm.it

The English language version of the "value creation through communication" portal communicationcontrolling.de has now gone live, following the German launch of the website run by the University of Leipzig and the DPRG "Value Creation" taskforce last August. Since then, the website has been visited by almost 10,000 users from Germany and other countries.

How does corporate communication help to add value? The user statistics on the communicationcontrolling.de website show it's an issue of interest to industry everywhere, not just in Germany. Users spent an average of almost five minutes browsing the total content. The most frequently accessed items were the DPRG abstracts on key performance indicators of communication and the case study pages. Though most viewers to date are from Germany, the figure for viewers from other countries is already as high as 13 percent.

The portal is a joint project of the University of Leipzig and the "Value Creation through Communication" task force of the German Public Relations Society (DPRG). It offers a broad knowledge platform on issues such as communication control, evaluation and value creation:

• News. The latest on communication controlling and upcoming events.
• Key performance indicators and value links. DPRG "Value Creation through Communication" task force abstracts on communication indicators.
• Knowledge. Background information and definition of communication controlling; typical indicators for individual areas of corporate communication; reference models for putting theory into practice.
• Methods. Definition of methods and processes; main applications; implementation requirements/pros and cons; cost framework; relevant service providers.
• Resources. Case studies and further materials, presentations and articles; literature; links to relevant blogs, forums, information services, standards and international websites.

Encouraging international interaction

The entire content has now been translated into English. "We have developed innovative approaches on value drivers, value links and KPIs in the abstracts. The Balanced Scorecard is increasingly being used in Germany" says Jörg Pfannenberg, head of the "Value Creation" task force. "The time has now come to exchange views on an international scale and discuss our new approach with colleagues in other countries."

The task force plans further activities in a bid to promote cross-border exchange on the issue of communication control and evaluation. The German papers on value drivers, value links and KPIs are to be presented at the Global PR Festival in London in June. In September, Jörg Pfannenberg gives a presentation at the invitation of the Brazilian Corporate Communications Association. Prof. Dr. Ansgar Zerfaß, University of Leipzig, and his team will be working on various studies on topical issues concerning value addition and evaluation over the coming months.

About the initiators

University of Leipzig, voted the top address for media studies in the Handelsblatt Career Ranking 2006, is Germany's leading research location and think tank for communication management and public relations.
Milestones en route: Set up in 1409, Leipzig is Germany's second oldest university. 1916 saw the birth of communication studies in Europe at Leipzig with the setting up of the department of newspaper research by Karl Bücher. In 1993/94, Leipzig was the first German university to create a Chair in Public Relations (Prof. Dr. Günter Bentele), followed in 2006 by a Full Professorship in Communication Management (Prof. Dr. Ansgar Zerfaß). 2007 saw the launch of the first master's degree program in Communication Management in Germany. Main current research areas: strategy and value creation, trust, corporate social responsibility, innovation and technology communication, social web and investigative consumers, brand communication.

With more than 2500 members from all areas of industry, the German Public Relations Society (Deutsche Public Relations Gesellschaft e. V.; DPRG), Berlin, is the professional association of communication managers and PR experts in Germany. The DPRG represents its members' professional interests, commits its members to compliance with good professional practice, supports the training of qualified young talent, and promotes the image of PR among the public. DPRG members are professional communicators, heads of communication, members of PR departments, and press liaison officers in industry, government offices, institutions, church organizations and agencies, trainees and students.

Contact

German Public Relations Society (Deutsche Public Relations Gesellschaft e. V.) / Task Force „Value Creation through Communication“
Jörg Pfannenberg
JP|KOM GmbH
Grafenberger Allee 115
D-40237 Düsseldorf
Tel.: + 49 211-68 78 35-12
Fax: + 49 211-68 78 35-50
E-Mail: joerg.pfannenberg@jp-kom.de

University of Leipzig
Departement of Communication Management and Public Relations
Prof. Dr. Ansgar Zerfaß, Dr. Mark-Steffen Buchele
Burgstr. 21
D-04109 Leipzig
Tel.: +49 341-97350-40
Fax: +49 341-97350-49
Email: zerfass@uni-leipzig.de; msbuchele@uni-leipzig.de

More information and press photos on the Internet:
www.dprg.de
www.communicationmanagement.de
www.communicationcontrolling.net

25-29th February 2008

This is the year of the 44th anniversary of INP – Institute for New Professions, Lisbon’s founding school for Public Relations in Portugal, a great opportunity to join all INP community on the INP Congress on the theme “Knowledge for New Challenges”.

This Congress took place on the last week of February at the Campus of Ameixoeira. The board of speakers was composed by some of the INP alumni who are developing careers at a publicly recognised senior level in the fields of Public Relations, Advertising, Business and Tourism. The key speakers include Américo Silva (Global Marketing Communication Manager at Shell Brands International) and José Alberto Antunes (Iberian Marketing Manager at Coca-Cola Company).

The congress wound up with presentations by António Capucho (who previously was a member of the Portuguese Parliament and a member of the EU Parliament and is now the Mayor of Cascais) who spoke about today’s challenges facing cities and with Henrique Paulo Fernandes who presented a reflective paper about the main theme of the congress - Knowledge for New Challenges.

Organised by INP, the I.N.P. Alumni Association and the I.N.P. Students Association, the congress will be focused on themes like Brands and Global Communications, The New Fields of Advertising, Tourism and M.I.C.E. – Meeting Incentives Conferences and Exhibition, The New Challenges for Public Relations, Cities and New Markets. On this different themes João Carlos Silva, COO at Y&R Brands Portugal, Alberto Marques, Product Development Manager at ITP – Portuguese Tourism Institute, Conceição Zagalo, Communication Manager at IBM Portugal and others will discuss about what to know in a changing world.

For more information please visit: http://www.euprera.org/cms/details/?a=366&z=133

Dear Member

I am feeling very privileged to be starting my term of office as president at an exciting time for Euprera. We are growing strongly all over the world and there is a good feeling of momentum coming from many members, to build on our unique status as an organisation for innovation that stems directly from European traditions for research, analysis and reflection. We are the only international organisation working to inspire and disseminate positive developments in PR education, research and practice and as we move forward members will work together on ideas to find even more dynamic projects for the future.

This year the board will be presenting proposals to make the organisation entirely transparent and the structures much more open and fluid so that the energy of the members can have direct impacts.

The news is not all positive though as these developments have been inspired by necessity. When our secretary general, Anne Marie Cotton, announced that she would have to be leaving her role at the end of 2009 we began to realise how much we have depended upon her, not only to keep Euprera alive but also to be a driving force in its continued growth and development. We have to change because we cannot depend upon finding anyone else with her high level of commitment to the job. So we must change well!

Looking forward to everything that Euprera is going to do,

Sue Wolstenholme
President