The Institute for Public Relations (IPR) and the Public Relations Society of America (PRSA) have released a new research study that explores the knowledge, skills and abilities of entry-level PR professionals.
The study found entry-level professionals in public relations have a wide range of expertise, including some gaps, in knowledge, skills and abilities in core areas. The study also found that respondents were willing to improve their KSA gaps through professional development opportunities, especially if supported by their employer. Read the key findings / See the full report