EUPRERA’s honorary member Betteke van Ruler has launched her newest book, called The Communication Strategy Handbook, authored with Frank Körver. The Communication Strategy Framework introduced in this book has been designed as an aid to professionals for making sharp choices toward strategic communication in a most efficient manner. Taking an iterative approach and continually reflecting on whether one’s choices remain congruent, will enable a communication professional to continually adapt to changing circumstances while staying in command.
The Communication Strategy Framework has proven to be an instant eye-opener for communication professionals and students, as well as for managers and their peers. A bestseller amongst professionals in the Netherlands, it is available for the first time in English. This step-by-step guide to creating a communication strategy will help communicators of all types – from professionals and clients to students and teachers.