A Comparative Study of
Media Transparency Practices in Europe

The research team is developing an empirically based interactive Global Media Transparency Map to highlight similarities and differences of media practices and ways to understand of media transparency around the world. The project will extend previous research on global media transparency (Kruckeberg & Tsetsura, 2003; Tsetsura & Grynko, 2009; Tsetsura & Kruckeberg, 2009, 2011; Tsetsura, 2005, 2008, 2012; Klyueva & Tsetsura, 2011, Yang, 2012) and will answer a call for more comparative research in public relations recently voiced in the Handbook of Comparative Communication (see the volume edited by Frank Esser and Thomas Hanitzsch, 2012). The Map will be interactive and will be available online to scholars and practitioners worldwide. The proposed research program is designed to be sustainable so that it can generate research projects that may be eligible for external funding in years to come.

Further outcomes of the project:

  • The Virtual Center for Global Media Transparency
  • A peer-reviewed article by Katerina Tsetsura and Kelsie Aziz in the Public Relations Review on media transparency practices in the USA
  • A cooperation with Vilma Luoma-aho from the Jyvaskyla University on the Black Box of Marketing project to provide expertise on media transparency issues
Project leader

Prof. Dr. Katerina Tsetsura
University of Oklahoma, USA

Can Euprera members still join the project?


Requirements to join the project: a terminal degree in Communication or related field, affiliation with a European-based or else institution (this project is open to members of any academic institution from any region); familiarity with comparative methodology and familiarity with the media transparency project. Additional internal funds available to researchers through their own institutions are a plus.

Commitment: join the team to contribute to conceptual and methodological framework of the project; run local surveys.

Benefits: use of the overall data; co-authorship of papers and publications.

Number of members desired:10.

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