Digital Strategic Communication
and Online Public Relations Management

This network is concerned with developing a greater understanding of the main trends characterizing digital communication field at both theoretical and professional levels. Additionally, the network is addressed to create new knowledge concerning the different strategic and tactical practices within digital field across different European countries. The following outcomes are expected:

• The development of offline (during the EUPRERA conference) and online spaces of discussion for sharing research ideas and developing theoretical and empirical knowledge about (but not limited to): social media scenario, dynamics and trends; organizational digital assessment processes; digital content creation and organization-public relationships; digital metrics and measurement processes.
• The creation of online resources (research, empirical case studies, national and international best practices) in order to create a body of theoretical and practical knowledge useful for research and teaching activities.

Network leader

Grazia Murtarelli
IULM University, Italy
grazia.murtarelli@iulm.it

Can EUPRERA members still join the network?

Yes. Scholars who are members of EUPRERA are encouraged to join the network. To join, please contact the network leader Grazia Murtarelli (grazia.murtarelli@iulm.it).