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10 March 2025
New book in the EUPRERA book series: Responsibility in Strategic Communication: Truth or Trap?

The latest book coming out of the EUPRERA annual congress is here! 

Corporate social responsibility, diversity, equity, inclusion, sustainability, ESG, and environmental concerns have become paramount in the realm of strategic communication and public relations. Communicating these concepts effectively is vital to a myriad of stakeholders, encompassing both internal and external communications. How are these elements managed, articulated, and represented in modern communication practices? In today’s era, marked by the burgeoning significance of digital communication, an increasing number of organizational leaders recognize the imperative of entrusting decision-making authority to communication experts.

Responsibility in Strategic Communication: Truth or Trap? offers a profound exploration into responsible strategic communication, differentiating genuine commitment from mere promises of responsibility. The chapters comprise selected contributions to the 2023 Annual Congress of the European Public Relations Education and Research Association (EUPRERA) hosted in Prague, Czech Republic, by Charles University Prague. The book is published as part of the Advances in Public Relations and Communication Management (APCRM), a book series edited by the European Public Relations Education and Research Association (EUPRERA). Each volume includes contributions from EUPRERA’s annual congress and follows the theme of each event.

Hejlova, D., Koudelkova, P., Moravcova, H., Romenti, S., & Valentini, C. (Eds.) (2025). Responsibility in strategic communication: Truth or trap? (Advances in Public Relations and Communication Management, Vol. 8), Emerald Publishing Limited.

Chapter 1. Introduction to the Volume – Stefania Romenti
Chapter 2. Public Relations and Responsibility: Pricklier Relations in Polarized Times – Ganga S Dhanesh
Chapter 3. The Complexity and Opportunities of CSR – Wim J.L. Elving
Chapter 4. The Evolution and Controversy of ESG: Communicating Responsibility or Responsible Communication? – Denisa Hejlová
Chapter 5. Is it all fake? The Rhetoric in CSR and Sustainability Communication: Literature Review – Giuseppe Bonaccorso
Chapter 6. Corporate Social Responsibility Scepticism as a Multi-Dimensional Construct: A Scoping Literature Review – Rongtitya Rith
Chapter 7. CEO Activism in Portugal: A View From Inside – Alexandre Duarte and Patrícia Dias
Chapter 8. Stakeholder Engagement for Sustainable Development: Exploring Award-Winning Campaigns – Nilüfer Geysi
Chapter 9. Artificial Intelligence Ethical Violations and Corporate Response Strategies – Stefania Romenti, Elanor Colleoni, Grazia Murtarelli, and Camilla Moroni
Chapter 10. Communicating about Controversial Issues: The Case of Halal offerings in the Food Retail and Banking sectors in Germany and Austria – Samira Rahimi Mavi and Sabine Einwiller
Chapter 11. Hashtag Hijacking as a Governmental Social Responsibility Action: A Communication Network Approach to The Covid-19 Vaccination Arena In Romania – Camelia Cmeciu, Anca Anton, and Eugen Glăvan

Curious about the book? Click here!

EUPRERA members get a 70% discount!

If you are an EUPRERA member, check your e-mail for details in our internal newsletter. If you are not, please consider becoming one – details are on our Membership page.

3 June 2024
New book in the EUPRERA book series: Communication in Uncertain Times

Let’s talk about the latest book coming out of the EUPRERA annual congress 

Technological developments and globalization have not only propelled societal progress, but they have also ushered in significant challenges and risks that continually demand responses and adaptability from today’s dynamic and complex societies. In this context, organizations find themselves grappling with the need to navigate and manage these challenges effectively. For public relations scholars and practitioners, this reality poses crucial questions concerning communication strategies and their impact in today’s risk societies.

Communication in Uncertain Times explores how different organizations, from private to governmental and non-profit, deal with issues, risks, and crisis situations through communication. Questions include how to address risks and issues to decrease uncertainty, how to negotiate conflicts, and what types of roles professionals and non-professional communicators assume in times of risk, uncertainty, and crises. The chapters comprise selected contributions to the 2022 Annual Congress of the European Public Relations Education and Research Association (EUPRERA) hosted in Vienna, Austria, by the University of Vienna and the Vienna University of Economics and Business.

Advances in Public Relations and Communication Management (APCRM) is a publication of the European Public Relations Education and Research Association (EUPRERA). Each volume includes contributions from EUPRERA’s annual congress and follow the theme of each event.

Get to know more clicking here.

Einwiller, S., Seiffert-Brockmann, J., Romenti, S. and Valentini, C. (Ed.) (2024) Communication in Uncertain Times (Advances in Public Relations and Communication Management, Vol. 7), Emerald Publishing Limited, Leeds.

Publisher: Emerald Publishing Limited
Copyright © 2024 Sabine Einwiller, Jens Seiffert-Brockmann, Stefania Romenti and Chiara Valentini. Published under exclusive licence by Emerald Publishing Limited

 

2 April 2023
Out now: EUPRERA Pamplona Congress book

We are pleased to announce the publication of the book (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times, edited by Natalia Rodríguez-Salcedo, Ángeles Moreno, Sabine Einwiller, Mónica Recalde. Published by Emerald.

It’s the 6th volume of the EUPRERA series Advances in Public Relations and Communication Management, published by Emerald both in hardback and ebook formats.

Books from this series collect the best contributions from the EUPRERA annual congresses. This brand-new  volume comprises works from the EUPRERA 2021 congress in Pamplona.

The content

We live in evolving societies that undergo profound and rapid transformations, and trust and reputation are at risk in a dynamic, disruptive, and uncertain world. How issues are approached in public relations and communication management will determine the future of the field and practice. In this complex scenario, going back to the basic elements of public relations – people and relationships – when managing communications is more important than ever before. (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times rethinks what it means to put the person at the center of the organization’s decisions.

The chapters explore different aspects of how public relations and communication management address the challenges of change in unpredictable times, while considering the human element and the people behind communication. The research was selected from a large number of peer-reviewed contributions to the 2021 EUPRERA Annual Congress, hosted by Universidad de Navarra in Spain.

 

Get your copy
1 October 2019
New book: Big Ideas in Public Relations Research and Practice

edited by Finn Frandsen, Winni Johansen, Ralph Tench, Stefania Romenti
published by Emerald

Part of the APRCM series, this volume collects the best contributions from the EUPRERA 2018 congress held in Aarhus, Denmark. EUPRERA members can have this volume with a 70% discount.

Big Ideas can do many things. They are transformative and change the way we work and communicate in organizations and societies. As Big Ideas are dynamic, they can cross borders between disciplines to create new relationships between people, organizations and countries.

In applying big ideas to public relations, this volume challenges how scholars and practitioners perceive and understand public relations within an organizational setting. In thinking about the ‘bigger picture’, the collection expands public relations research to include more theory-building, more cross-disciplinary research, and more innovation in practice.

The 12 unique contributions from scholars based in Germany, Denmark, The Netherlands, France, Romania, the UK, Finland, Portugal and the USA explore the challenges surrounding communication, management and big ideas. Some of the topics discussed include: corporate identity, millennial engagement, strategic communication in the internationalization of firms, public relations in the start-up community and, social capital.

More info

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