We are going to dive into the newest findings from studies, projects and thematic networks led by our members. A new and effective way to get in touch with state-of-the-art research on strategic topics of communication.
Grazia Murtarelli and Jooyoung Kim will address the latest researches about the Metaverse. Grazia Murtarelli, assistant professor at IULM University in Italy, leads the EUPRERA network “Digital transformation and PR”. Jooyoung Kim is a professor of advertising at the University of Georgia in the United States. Professor Kim’s research seeks to advance the scientific knowledge of how advertising interacts with branding, as well as the development of constructs and methods related to such interactions. As the Editor-in-Chief of the Journal of Interactive Advertising, his current research extends to understanding how brands can interact with their customers in the metaverse.
This webinar is linked to the EUPRERA network Digital Transformation and PR
The issue of work-life balance often comes up when talking to practitioners who warn of long working hours culture, after work networking requirements and a general work burden, which seems to be very high in public relations and communications industries. As part of the EUPRERA network on Women in PR, we are currently conducting national surveys specifically tackling the issues of work-life balance, wellbeing, and also networking as commonly identified wellbeing issues. In this webinar, we will present the findings of our research on practitioners and invite participants to share their experiences.
Speakers: Joy Ogbemudia (Work-life Balance: What we know?), Niki Kyriakidou (Wellbeing: What it is and why do we need to talk about it?), Juan Meng (Wellbeing in PR and Communications in the US), Martina Topić (Wellbeing in PR and Communications in the UK), Anca Anton (Wellbeing in PR and Communications in Romania), Sarah Marschlich (Wellbeing in PR and Communications in Switzerland), Cristina Fuentes Lara (Wellbeing in PR and Communications in Spain)
This webinar is linked to the EUPRERA network Women in PR
What on earth do communication professionals do? Discussing new international results through classic theory
June 8, hrs 15.00-16.00 CEST
Why and how do we research what communication professionals do? The EUPRERA network team will answer this question and also present the first research results from the Netherlands, Suriname, Belgium, Spain, Romania, Portugal and Lithuania. There will be room for questions and discussion.
Speakers will include Piet Hein Coebergh from University of Applied Sciences Leiden, Anca Anton from Bucharest University, Martien Schriemer from Inholland University of Applied Sciences, Marc Compte Pujol from Universitat Oberta de Catalunya.
This webinar in linked to the EUPRERA project What Communication Professionals Do
Public Affairs and Lobbying – what is it good for?
May 24, hrs 13.00-14.00 CEST
[recording soon available]
In an age where citizens often believe themselves to be powerless and that the lobbying game is rigged in favour of the powerful, how might “good” lobbying might create more participation; make politics more accountable; or make democracies more responsive to the “ordinary” citizen.
Speakers: Kelsey Beltz (guest speaker), The Good Lobby, Head of Partnerships and Education; Camilla Nothhaft, Lund University, Sweden; Anna Shavit, Charles University, Prague; Scott Davidson, University of Leicester, UK.
This webinar is linked to the EUPRERA network Public Affairs and Lobbying
State of the Art and Gap Analysis in Internal Communication Strategies
June 16, hrs 11.00-12.00 CEST
As we all know, internal communication (IC) has played a significant role, taken enormous responsibility and gained a lot of visibility in times of pandemic. Yet, if we want to get out of the headlines, theories, models, assumptions, estimates, quick conclusions, clichés or trends debated in social networks, we need to put our feet on the ground, reach out, do extensive research and ask ourselves the following questions: What has characterized the professional practice in IC? What have the professionals responsible for the IC done to overcome such an adverse scenario? In other words: how has the IC been managed during the pandemic months? What are the most relevant changes that will define the IC in the next 3 years?
In this webinar, the different members will present the work that is being carried out on IC from different perspectives, from long before the pandemic, but also their work-in-progress preliminary insights on how IC is adapting to the new scenarios it is facing: the new economy, emerging job/employment patterns, telework, hot desk offices, self-management and/or self-leadership, work-life balance, ambiguity management, privacy, cybersecurity, generational diversity of workforces, etc.
Speakers: Joan Cuenca-Fontbona, Ramon Llull University; Mariana Sueldo, ISM University of Management and Economics, Vilnius University; Susana Miquel-Segarra, Jaume I University; Cristina Aced-Toledano, UPF Barcelona School of Management; Marc Compte-Pujol, Open University of Catalonia; Mari Cruz López-Ayala, Rey Juan Carlos University; Wim J.L. Elving, Hanzehogeschool Groningen; Gisela Gonçalves, University of Beira Interior
This webinar is linked to the EUPRERA network Strategy and Internal Communication Management
When social media evaluations have an impact on media legitimacy of businesses
April 21, 2022
The authors present the research published in February 2022 “Finding the Tipping Point: When Heterogeneous Evaluations in Social Media Converge and Influence Organizational Legitimacy”. The full paper is available here in open access.
While social media have empowered citizens to publicly question firms through large volumes of online evaluations, the high heterogeneity of their evaluations dilutes their impact. This empirical study applying a threshold vector autoregressive model (TVAR) analysis of 2.5 million tweets and 1,786 news media articles tests the condition by which the heterogeneity of online evaluations converges and influences the broader media discourse.
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International Communication after Corona
Webinar recording – Panelists from four countries on three continents discussed situation and changes concerning international Corporate, organizational and marketing communication after the changes linked with the COVID-19 pandemic. This webinar has been organized by the Macromedia University of Applied Sciences (Germany) within the framework of the EUPRERA project ICCC “International Corporate Communication Compass”. Speakers: Kara S. Alaimo, Hofstra University, USA | Ganga Danesh, Zayed University, UAE | Diana Ingenhoff, University of Fribourg, Switzerland | Holger Sievert, Macromedia University, Germany | Stephen Waddington, Newcastle University, UK.
Latin-American Communication Monitor
Webinar recording – Cibersecurity, Women’s status, Ethical challenges and New competencies in Communication Management in Latin America. An exclusive presentation of preliminary results of the EUPRERA’s project “Latin American Communication Monitor” 2020-2021, the major study about communication practitioners in LatinAmerica.
Speakers: Juan Carlos Molelda | Marco Hererra
Webinar recording – The latest outcomes of the recent global study COM-COVID, investigating the communication management of the COVID 19 crisis in diverse countries (Europe, Africa, China), the effectiveness of governmental communication by the general population and much more.
Speakers: Angeles Moreno | Stefania Romenti | Ralph Tench | Gemma Bridge | Juan Meng | Chinedu Jude Nwasum | Leli Bibilashvili | Camelia Cmeciu | Anca Anton | Anamaria Nicola Neagu
Women in PR & ECM
Webinar recording – This study explores Women Leadership in strategic communication, referring to the outcomes of the project Women in PR and of the European Communication Monitor 2020. Additionally, the study offers a series of country reports to compare and contrast the position of women in Europe.
Speakers: Angeles Moreno | Martina Topic | Cristina Fuentes | Luisa Alli | Maria Joao Cunha | Carla Cruz | Mirela Polić | Mirela Holy | Natia Kaladze | Leli Bibilashvili
Scientific Journals Analysis
Webinar recording – The fresh outcomes of a study which evaluated how academics use journal ranking systems, what their impact is on career and research decisions. As a result, it’s now available a list of preferred publications for PR and communication scholars.
Speakers: Ralph Tench | Johanna Fawkes | Gemma Bridge, Leeds Beckett University
MARPE & Diplomacy
Webinar recording – This is the first in a series of videos dedicated to the progress of the research done by the MARPE Diplo team, analysing an emerging discipline -public, corporate and civic diplomacy- at the intersection of the fields of communication sciences, international relations, and political sciences from a communication / PR perspective.
Speakers: Hélène Boulanger | Pepe Martinez | Susana de Carvalho | Sonia Sebastiao | Anca Anton | Anne-Marie Cotton
Online Cafe: Teaching and writing about public affairs and lobbying
An informal discussion on public affairs resources to support teaching and writing, as we consider developing new teaching resources based on the participants’ views and experiences. Speakers: Scott Davidson | Chiara Valentini | Magda Pieczka | Øyvind Ihlen.
Best Master Thesis winners & hints
Webinar recording – The winners on the of the 2020 EUPRERA Master Thesis Award for Excellence presented their insights followed by a Q&A and hints on how to produce a distinctive master thesis. The webinar has been hosted by the award coordinator and head of jury Alexander Buhmann (BI Norwegian Business School).
Speakers: Alexander Buhmann | Sasha Jurchak | Daniel Ziegele
Academic Career Q&A
Webinar recording – Addressed to early-career academics, this session answered several questions on career paths: how to apply for a professorship in Europe, do’s and don’ts, and much more.
Speakers: Ansgar Zerfass, Universität Leipzig | Diana Ingenhoff, Université de Fribourg | Sabine Einwiller, Universität Wien.
Addressed to doctoral candidates, this webinar has been an opportunity to talk about the attendees’ ongoing work and get feedback from experts and peers.
Speakers: Øyvind Ihlen, University of Oslo | Chiara Valentini, University of Jyväskylä | Jens Seiffert-Brockmann, Vienna University of Economics and Business.