We are going to dive into the newest findings from studies, projects and thematic networks led by our members. A new and effective way to get in touch with state-of-the-art research on strategic topics of communication.


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ARCHIVE and RECORDINGS of previous webinars
Communicating a pandemic
Crisis management and Covid-19 in the Nordic countries
June 28, 2023

On the webinar the speakers present research on the experiences of how the Covid-19 pandemic was communicated in the Nordic countries – Denmark, Finland, Iceland, Norway, and Sweden. The Nordic countries are often discussed in terms of similarities concerning an extensive welfare system, economic policies, media systems, and high levels of trust in societal actors. However, in the wake of a global pandemic, the countries’ coping strategies varied, creating certain question marks on the existence of a “Nordic model”.


The Human Element in PR
Highlights from the Pamplona congress book
June 19, 2023

In today’s disruptive and uncertain world, going back to the basic elements of public relations – people and relationships – when managing communications is more important than ever before. This is at the core of the brand-new book featuring research presented at the EUPRERA congress held in Pamplona, which is titled “(Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times”. In this webinar, several authors discuss how they addressed this theme and present their most relevant research outcomes.


Sabine Einwiller, University of Vienna, co-editor of the book and co-author of chapter 5 “Diversity, Inclusion, and Communication: The Role of Internal Communication in Creating an Inclusive Work Environment”

Mirela Holy, VERN’ University, authors of chapter n. 2 “Strategic Communication in Unpredictable Times: A Case Study of Croatian Universities”

Daniel Wolfgruber, HEC Montreal, co-author with Sabine Einwiller of chapter n. 5 “Diversity, Inclusion, and Communication: The Role of Internal Communication in Creating an Inclusive Work Environment”

Albena Björck, Zurich University of Applied Sciences, co-author with Selina Guhl and Robin Sticher of chapter n. 6 “Strategic Internal Communication and Generational Change: Opportunities and Challenges for Segmentation and Customisation by Generation. A Study of Swiss Communication Managers”

Anja Špoljarić, University of Zagreb, co-author with Dejan Verčič of chapter n. 7 “The Effects of Social Exchange Quality Indicators on Employee Engagement through Internal Communication”

How do I write a successful master thesis?
May 16, 2023

We asked the winners of the EUPRERA Master Thesis Award for Excellence how to  write a successful master thesis. Our winners Anne Cumming and Daniel Ziegele have been interviewed by current master students who wanted to get advice about their upcoming tour de force. Further questions have been asked by the public attending the webinar. The webinar is moderated by Martina Topić from Leeds Beckett University, who also coordinates the EUPRERA award.

  • Anne Cumming, University of Stirling, winner of theoretical master award 2022
  • Daniel Ziegele, Leipzig University, winner of theoretical master award 2020
  • Ilaria Vetrone, master student at IULM University, Italy
  • Arya Dhamorikar, master student at Stirling University, UK
  • Martina Topić, Leeds Beckett University, coordinator of the award

More about the speakers

This webinar is linked to the EUPRERA Master Thesis Award for Excellence

EQ for Strategic Communication, a focus on Women in Leadership
March 2, 2023

(recording soon available)

This webinar looks at emotional intelligence (EQ) within strategic communications industries with a focus on women’s leadership styles. The webinar discusses how EQ generally supports strategic communications and leadership, whether any gender-specific skills impact communication and leadership, and women’s leadership styles within mass communications industries. The speakers aim to provide some practical recommendations for practitioners and open some questions to inform further research.


More about the speakers

This webinar is linked to the EUPRERA network Women in PR

Gender and Freelancing in the Communication Industries.
Experiences, practices and discourses.
January 30, 2023

The webinar discusses the relevance for more knowledge in communication studies on freelancing and its expressions in different types of industries. Anca Anton and Raluca Moise have conducted since 2020 a research project focusing on communication freelancers; one of the findings was while there were significant similarities between genders, female participants reported specific nuances. The speakers have also identified a major gap in the current research that could develop the intersections between gender, communication industries and freelancing as a dominant form of flexible work arrangements or self-employment. For this reason, the webinar reflects on the realities of freelancing in communication industries and the dimensions of further scientific investigation. A call for chapters on gender and freelancing will be presented.


More about the speakers

Artificial intelligence in public relations
November 17, 2022

Artificial Intelligence has been around for more than four decades, yet only in the last decade its progress has altered the whole scenery of communication in the digital world. The dynamism involved in the subject needs continuous research to counter new problems arising out of innovations by marketers. It appears that AI will affect the job industry because unlike previous technologies of human history AI is trying to replicate human intelligence itself. The aim of this webinar is to provide knowledge and understanding regarding the new technologies of artificial intelligence applications in PR.


More about the speakers

This webinar is linked to the EUPRERA network Digital transformation and PR

International Communication after Corona

Webinar recording – Panelists from four countries on three continents discussed situation and changes concerning international Corporate, organizational and marketing communication after the changes linked with the COVID-19 pandemic. This webinar has been organized by the Macromedia University of Applied Sciences (Germany) within the framework of the EUPRERA project ICCC “International Corporate Communication Compass”. Speakers: Kara S. Alaimo, Hofstra University, USA | Ganga Danesh, Zayed University, UAE | Diana Ingenhoff, University of Fribourg, Switzerland | Holger Sievert, Macromedia University, Germany | Stephen Waddington, Newcastle University, UK.

Latin-American Communication Monitor

Webinar recording – Cibersecurity, Women’s status, Ethical challenges and New competencies in Communication Management in Latin America. An exclusive presentation of preliminary results of the EUPRERA’s project “Latin American Communication Monitor” 2020-2021, the major study about communication practitioners in LatinAmerica.
Speakers: Juan Carlos Molelda | Marco Hererra


Webinar recording – The latest outcomes of the recent global study COM-COVID, investigating the communication management of the COVID 19 crisis in diverse countries (Europe, Africa, China), the effectiveness of governmental communication by the general population and much more.
Speakers: Angeles Moreno | Stefania Romenti | Ralph Tench | Gemma Bridge | Juan Meng | Chinedu Jude Nwasum | Leli Bibilashvili | Camelia Cmeciu | Anca Anton | Anamaria Nicola Neagu

Women in PR & ECM

Webinar recording – This study explores Women Leadership in strategic communication, referring to the outcomes of the project Women in PR and of the European Communication Monitor 2020. Additionally, the study offers a series of country reports to compare and contrast the position of women in Europe.
Speakers: Angeles Moreno | Martina Topic | Cristina Fuentes | Luisa Alli | Maria Joao Cunha | Carla Cruz | Mirela Polić | Mirela Holy | Natia Kaladze | Leli Bibilashvili

Scientific Journals Analysis

Webinar recording – The fresh outcomes of a study which evaluated how academics use journal ranking systems, what their impact is on career and research decisions. As a result, it’s now available a list of preferred publications for PR and communication scholars.
Speakers: Ralph Tench | Johanna Fawkes | Gemma Bridge, Leeds Beckett University

MARPE & Diplomacy

Webinar recording – This is the first in a series of videos dedicated to the progress of the research done by the MARPE Diplo team, analysing an emerging discipline -public, corporate and civic diplomacy- at the intersection of the fields of communication sciences, international relations, and political sciences from a communication / PR perspective.
Speakers: Hélène Boulanger | Pepe Martinez | Susana de Carvalho | Sonia Sebastiao | Anca Anton | Anne-Marie Cotton

Online Cafe: Teaching and writing about public affairs and lobbying

An informal discussion on public affairs resources to support teaching and writing, as we consider developing new teaching resources based on the participants’ views and experiences. Speakers: Scott Davidson | Chiara Valentini | Magda Pieczka | Øyvind Ihlen.

Best Master Thesis winners & hints

Webinar recording – The winners on the of the 2020 EUPRERA Master Thesis Award for Excellence presented their insights followed by a Q&A and hints on how to produce a distinctive master thesis. The webinar has been hosted by the award coordinator and head of jury Alexander Buhmann (BI Norwegian Business School).
Speakers: Alexander Buhmann | Sasha Jurchak | Daniel Ziegele

Academic Career Q&A

Webinar recording – Addressed to early-career academics, this session answered several questions on career paths: how to apply for a professorship in Europe, do’s and don’ts, and much more.
Speakers: Ansgar Zerfass, Universität Leipzig | Diana Ingenhoff, Université de Fribourg | Sabine Einwiller, Universität Wien.

PhD Path

Addressed to doctoral candidates, this webinar has been an opportunity to talk about the attendees’ ongoing work and get feedback from experts and peers.
Speakers: Øyvind Ihlen, University of Oslo | Chiara Valentini, University of Jyväskylä | Jens Seiffert-Brockmann, Vienna University of Economics and Business.

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