We are going to dive into the newest findings from studies, projects and thematic networks led by our members. A new and effective way to get in touch with state-of-the-art research on strategic topics of communication.
Women in PR History
Date and Time:
Monday, February 19, 2024, 4 pm @ US Central Time Zone
Monday, February 19, 2024, 10 pm @ Central European Time
Tuesday, February 20, 9 am @ Australian Eastern Standard Time
This webinar will discuss wellbeing in communication industries with respect to leadership and workplace culture. The speakers will discuss original research findings collected as part of the EUPRERA research network ‘Women in PR’ where the research team surveyed communication practitioners generally. Panelists will discuss what constitutes excellent leadership, how practitioners assess the supportiveness of their managers, and what wellbeing issues they report. The webinar will run as a round table discussion with Q&A at the end. The coordinator of the webinar is Dr Martina Topić (University of Alabama, US) who also leads the EUPRERA research network.
ARCHIVE and RECORDINGS of previous webinars
Leadership and Wellbeing in Communication Industries
January 30, 2024
This webinar discusses wellbeing in communication industries with respect to leadership and workplace culture. The speakers discuss original research findings collected as part of the EUPRERA research network ‘Women in PR’ where the research team surveyed communication practitioners generally. Panelists discuss what constitutes excellent leadership, how practitioners assess the supportiveness of their managers, and what wellbeing issues they report. The webinar runs as a round table discussion with Q&A at the end. The coordinator of the webinar is Dr Martina Topić (University of Alabama, US) who also leads the EUPRERA research network.
Insights from the 2023 European Communication Monitor
November 10, 2023
The webinar will focus on the European Communication Monitor (ECM), a long-standing and extensive study in the professional communications sector. This annual study, conducted for 15 years across nearly 50 European countries, has been supported by EUPRERA and various academic institutions. In 2023, the researchers aim to summarise the key insights from their longitudinal research and discuss its implications for education, research, and industry practice.
The ECM 2023 report identifies five key areas that will shape the future of strategic communication and need specific attention, based on the empirical data and current research which has been additionally evaluated. These topics will be explained and expanded on in the webinar but they are:
1) Leveraging the potential of advanced tech and data use
2) Developing rare competencies and new roles for professionals
3) Reaching and impacting audiences in a hyperconnected world
4) Leading and motivating extraordinary communication teams
5) Building relationships in times of misinformation and distrust
The webinar will feature discussions by Professors Ralph Tench and Dejan Verčič, along with Stephen Waddington, offering insights into the ECM’s findings and its relevance to modern communication practices. It will also provide an opportunity for questions and answers.
The ECM is a rigorous academic study led by prominent university professors and supported by EUPRERA and the European Association of Communication Directors (EACD), with partnerships from organisations such as Cision, CECOMS, #NORA, and Fink & Fuchs.
The ECM has tracked the evolution of important issues for communicators since 2007. Notably, building and maintaining trust and aligning communication with business strategy consistently remain top priorities for communicators. Stakeholder expectations regarding sustainability and social responsibility, as well as managing the challenges and opportunities of the digital and globalised information flow, have also been key concerns.
Communication in uncertain times
How organizations deal with issues, risks and crises
November 3, 2023
In this webinar, Chiara Valentini discusses with several scholars, who contributed to the new EUPRERA book, their recent research findings on how organizations communicate and interact with their stakeholders in uncertain times.
The webinar is based on EUPRERA’s new Congress book, that contains twelve chapters on how organizations deal with issues, risks and crises and will appear in 2024 as Volume 7 in Emerald’s book series ‘Advances in Public Relations and Communication Management’.
In this webinar you will get a vivid preview of some of the novel insights related to how organizational communication has changed after the pandemic, employee engagement during critical situation, CEO’s role in crisis situation and stakeholder perceptions, government communications in times of crises.
Insights from the Prague Education Cafe
An EUPRERA Education Network webinar
October 27, 2023
During the EUPRERA 2023 Congress that took place in Prague, the Education Network introduced the Education Café as a way to explore issues shared by EUPRERA members and EUPRERA Congress participants in their teaching activity. This 90-minute workshop was an adaptation of the World Café, a methodology for hosting group dialogue that emphasizes the power of simple conversation in considering relevant questions and themes.
The participants in the Education Café went through four rounds of informal discussions regarding a selection of topics, issues and possible solutions that are relevant to communication and public relations education. The topics were shortlisted by the EUPRERA members through an online poll prior to the Prague Congress and then the participants selected the final topics. After fruitful and engaged discussions during the Education Café, the Education Network will present a summary and actionable insights from the discussions through the four members who acted as moderators in Prague.
Topics discussed during the Prague Education Café:
From negative to positive: Transform negative, dull or problematic tools and activities for the students (e.g.: leading an online presentation, integrating ChatGPT, identifying issues and solutions themselves) into positive and constructive ones in the classroom.
Education and sustainability: How do we teach and embed sustainability into courses/curriculums, how do we enable a clearer link between sustainability, what we teach and SDGs in order to build a framework around teaching PR and sustainability?
The challenge of reading: How to bring students to read (in a blended environment)? If the students do not go through the recommended readings before the class, it is difficult to have a constructive experience.
Gen Z: How to talk with them, how to bridge the gap? Are we speaking the same language?
Communicating a pandemic
Crisis management and Covid-19 in the Nordic countries
June 28, 2023
On the webinar the speakers present research on the experiences of how the Covid-19 pandemic was communicated in the Nordic countries – Denmark, Finland, Iceland, Norway, and Sweden. The Nordic countries are often discussed in terms of similarities concerning an extensive welfare system, economic policies, media systems, and high levels of trust in societal actors. However, in the wake of a global pandemic, the countries’ coping strategies varied, creating certain question marks on the existence of a “Nordic model”.
The Human Element in PR
Highlights from the Pamplona congress book
June 19, 2023
In today’s disruptive and uncertain world, going back to the basic elements of public relations – people and relationships – when managing communications is more important than ever before. This is at the core of the brand-new book featuring research presented at the EUPRERA congress held in Pamplona, which is titled “(Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times”. In this webinar, several authors discuss how they addressed this theme and present their most relevant research outcomes.
Sabine Einwiller, University of Vienna, co-editor of the book and co-author of chapter 5 “Diversity, Inclusion, and Communication: The Role of Internal Communication in Creating an Inclusive Work Environment”
Mirela Holy, VERN’ University, authors of chapter n. 2 “Strategic Communication in Unpredictable Times: A Case Study of Croatian Universities”
Daniel Wolfgruber, HEC Montreal, co-author with Sabine Einwiller of chapter n. 5 “Diversity, Inclusion, and Communication: The Role of Internal Communication in Creating an Inclusive Work Environment”
Albena Björck, Zurich University of Applied Sciences, co-author with Selina Guhl and Robin Sticher of chapter n. 6 “Strategic Internal Communication and Generational Change: Opportunities and Challenges for Segmentation and Customisation by Generation. A Study of Swiss Communication Managers”
Anja Špoljarić, University of Zagreb, co-author with Dejan Verčič of chapter n. 7 “The Effects of Social Exchange Quality Indicators on Employee Engagement through Internal Communication”
How do I write a successful master thesis?
May 16, 2023
We asked the winners of the EUPRERA Master Thesis Award for Excellence how to write a successful master thesis. Our winners Anne Cumming and Daniel Ziegele have been interviewed by current master students who wanted to get advice about their upcoming tour de force. Further questions have been asked by the public attending the webinar. The webinar is moderated by Martina Topić from Leeds Beckett University, who also coordinates the EUPRERA award.
- Anne Cumming, University of Stirling, winner of theoretical master award 2022
- Daniel Ziegele, Leipzig University, winner of theoretical master award 2020
- Ilaria Vetrone, master student at IULM University, Italy
- Arya Dhamorikar, master student at Stirling University, UK
- Martina Topić, Leeds Beckett University, coordinator of the award
This webinar is linked to the EUPRERA Master Thesis Award for Excellence
EQ for Strategic Communication, a focus on Women in Leadership
March 2, 2023
(recording soon available)
This webinar looks at emotional intelligence (EQ) within strategic communications industries with a focus on women’s leadership styles. The webinar discusses how EQ generally supports strategic communications and leadership, whether any gender-specific skills impact communication and leadership, and women’s leadership styles within mass communications industries. The speakers aim to provide some practical recommendations for practitioners and open some questions to inform further research.
This webinar is linked to the EUPRERA network Women in PR
Gender and Freelancing in the Communication Industries.
Experiences, practices and discourses.
January 30, 2023
The webinar discusses the relevance for more knowledge in communication studies on freelancing and its expressions in different types of industries. Anca Anton and Raluca Moise have conducted since 2020 a research project focusing on communication freelancers; one of the findings was while there were significant similarities between genders, female participants reported specific nuances. The speakers have also identified a major gap in the current research that could develop the intersections between gender, communication industries and freelancing as a dominant form of flexible work arrangements or self-employment. For this reason, the webinar reflects on the realities of freelancing in communication industries and the dimensions of further scientific investigation. A call for chapters on gender and freelancing will be presented.
Artificial Intelligence has been around for more than four decades, yet only in the last decade its progress has altered the whole scenery of communication in the digital world. The dynamism involved in the subject needs continuous research to counter new problems arising out of innovations by marketers. It appears that AI will affect the job industry because unlike previous technologies of human history AI is trying to replicate human intelligence itself. The aim of this webinar is to provide knowledge and understanding regarding the new technologies of artificial intelligence applications in PR.
This webinar is linked to the EUPRERA network Digital transformation and PR
The issue of work-life balance often comes up when talking to practitioners who warn of long working hours culture, after work networking requirements and a general work burden, which seems to be very high in public relations and communications industries. As part of the EUPRERA network on Women in PR, we are currently conducting national surveys specifically tackling the issues of work-life balance, wellbeing, and also networking as commonly identified wellbeing issues. In this webinar, we present the findings of our research on practitioners and invite participants to share their experiences.
Speakers: Joy Ogbemudia (Work-life Balance: What we know?), Niki Kyriakidou (Wellbeing: What it is and why do we need to talk about it?), Juan Meng (Wellbeing in PR and Communications in the US), Martina Topić (Wellbeing in PR and Communications in the UK), Anca Anton (Wellbeing in PR and Communications in Romania), Sarah Marschlich (Wellbeing in PR and Communications in Switzerland), Cristina Fuentes Lara (Wellbeing in PR and Communications in Spain)
This webinar is linked to the EUPRERA network Women in PR
Grazia Murtarelli and Jooyoung Kim address the latest researches about the Metaverse. Grazia Murtarelli, assistant professor at IULM University in Italy, leads the EUPRERA network “Digital transformation and PR”. Jooyoung Kim is a professor of advertising at the University of Georgia in the United States. Professor Kim’s research seeks to advance the scientific knowledge of how advertising interacts with branding, as well as the development of constructs and methods related to such interactions. As the Editor-in-Chief of the Journal of Interactive Advertising, his current research extends to understanding how brands can interact with their customers in the metaverse.
This webinar is linked to the EUPRERA network Digital Transformation and PR
As we all know, internal communication (IC) has played a significant role, taken enormous responsibility and gained a lot of visibility in times of pandemic. Yet, if we want to get out of the headlines, theories, models, assumptions, estimates, quick conclusions, clichés or trends debated in social networks, we need to put our feet on the ground, reach out, do extensive research and ask ourselves the following questions: What has characterized the professional practice in IC? What have the professionals responsible for the IC done to overcome such an adverse scenario? In other words: how has the IC been managed during the pandemic months? What are the most relevant changes that will define the IC in the next 3 years?
In this webinar, the different members present the work that is being carried out on IC from different perspectives, from long before the pandemic, but also their work-in-progress preliminary insights on how IC is adapting to the new scenarios it is facing: the new economy, emerging job/employment patterns, telework, hot desk offices, self-management and/or self-leadership, work-life balance, ambiguity management, privacy, cybersecurity, generational diversity of workforces, etc.
Speakers: Joan Cuenca-Fontbona, Ramon Llull University; Mariana Sueldo, ISM University of Management and Economics, Vilnius University; Susana Miquel-Segarra, Jaume I University; Cristina Aced-Toledano, UPF Barcelona School of Management; Marc Compte-Pujol, Open University of Catalonia; Mari Cruz López-Ayala, Rey Juan Carlos University; Wim J.L. Elving, Hanzehogeschool Groningen; Gisela Gonçalves, University of Beira Interior
This webinar is linked to the EUPRERA network Strategy and Internal Communication Management
In an age where citizens often believe themselves to be powerless and that the lobbying game is rigged in favour of the powerful, how might “good” lobbying might create more participation; make politics more accountable; or make democracies more responsive to the “ordinary” citizen.
Speakers: Kelsey Beltz (guest speaker), The Good Lobby, Head of Partnerships and Education; Camilla Nothhaft, Lund University, Sweden; Anna Shavit, Charles University, Prague; Scott Davidson, University of Leicester, UK.
This webinar is linked to the EUPRERA network Public Affairs and Lobbying
What on earth do communication professionals do? Discussing new international results through classic theory
June 8, 2022
Why and how do we research what communication professionals do? The EUPRERA network team will answer this question and also present the first research results from the Netherlands, Suriname, Belgium, Spain, Romania, Portugal and Lithuania. There will be room for questions and discussion.
Speakers will include Piet Hein Coebergh from University of Applied Sciences Leiden, Anca Anton from Bucharest University, Martien Schriemer from Inholland University of Applied Sciences, Marc Compte Pujol from Universitat Oberta de Catalunya.
This webinar is linked to the EUPRERA project What Communication Professionals Do
The authors present the research published in February 2022 “Finding the Tipping Point: When Heterogeneous Evaluations in Social Media Converge and Influence Organizational Legitimacy”. The full paper is available here in open access.
While social media have empowered citizens to publicly question firms through large volumes of online evaluations, the high heterogeneity of their evaluations dilutes their impact. This empirical study applying a threshold vector autoregressive model (TVAR) analysis of 2.5 million tweets and 1,786 news media articles tests the condition by which the heterogeneity of online evaluations converges and influences the broader media discourse.
International Communication after Corona
Webinar recording – Panelists from four countries on three continents discussed situation and changes concerning international Corporate, organizational and marketing communication after the changes linked with the COVID-19 pandemic. This webinar has been organized by the Macromedia University of Applied Sciences (Germany) within the framework of the EUPRERA project ICCC “International Corporate Communication Compass”. Speakers: Kara S. Alaimo, Hofstra University, USA | Ganga Danesh, Zayed University, UAE | Diana Ingenhoff, University of Fribourg, Switzerland | Holger Sievert, Macromedia University, Germany | Stephen Waddington, Newcastle University, UK.
Latin-American Communication Monitor
Webinar recording – Cibersecurity, Women’s status, Ethical challenges and New competencies in Communication Management in Latin America. An exclusive presentation of preliminary results of the EUPRERA’s project “Latin American Communication Monitor” 2020-2021, the major study about communication practitioners in LatinAmerica.
Speakers: Juan Carlos Molelda | Marco Hererra
Webinar recording – The latest outcomes of the recent global study COM-COVID, investigating the communication management of the COVID 19 crisis in diverse countries (Europe, Africa, China), the effectiveness of governmental communication by the general population and much more.
Speakers: Angeles Moreno | Stefania Romenti | Ralph Tench | Gemma Bridge | Juan Meng | Chinedu Jude Nwasum | Leli Bibilashvili | Camelia Cmeciu | Anca Anton | Anamaria Nicola Neagu
Women in PR & ECM
Webinar recording – This study explores Women Leadership in strategic communication, referring to the outcomes of the project Women in PR and of the European Communication Monitor 2020. Additionally, the study offers a series of country reports to compare and contrast the position of women in Europe.
Speakers: Angeles Moreno | Martina Topic | Cristina Fuentes | Luisa Alli | Maria Joao Cunha | Carla Cruz | Mirela Polić | Mirela Holy | Natia Kaladze | Leli Bibilashvili
Scientific Journals Analysis
Webinar recording – The fresh outcomes of a study which evaluated how academics use journal ranking systems, what their impact is on career and research decisions. As a result, it’s now available a list of preferred publications for PR and communication scholars.
Speakers: Ralph Tench | Johanna Fawkes | Gemma Bridge, Leeds Beckett University
MARPE & Diplomacy
Webinar recording – This is the first in a series of videos dedicated to the progress of the research done by the MARPE Diplo team, analysing an emerging discipline -public, corporate and civic diplomacy- at the intersection of the fields of communication sciences, international relations, and political sciences from a communication / PR perspective.
Speakers: Hélène Boulanger | Pepe Martinez | Susana de Carvalho | Sonia Sebastiao | Anca Anton | Anne-Marie Cotton
Online Cafe: Teaching and writing about public affairs and lobbying
An informal discussion on public affairs resources to support teaching and writing, as we consider developing new teaching resources based on the participants’ views and experiences. Speakers: Scott Davidson | Chiara Valentini | Magda Pieczka | Øyvind Ihlen.
Best Master Thesis winners & hints
Webinar recording – The winners on the of the 2020 EUPRERA Master Thesis Award for Excellence presented their insights followed by a Q&A and hints on how to produce a distinctive master thesis. The webinar has been hosted by the award coordinator and head of jury Alexander Buhmann (BI Norwegian Business School).
Speakers: Alexander Buhmann | Sasha Jurchak | Daniel Ziegele
Academic Career Q&A
Webinar recording – Addressed to early-career academics, this session answered several questions on career paths: how to apply for a professorship in Europe, do’s and don’ts, and much more.
Speakers: Ansgar Zerfass, Universität Leipzig | Diana Ingenhoff, Université de Fribourg | Sabine Einwiller, Universität Wien.
Addressed to doctoral candidates, this webinar has been an opportunity to talk about the attendees’ ongoing work and get feedback from experts and peers.
Speakers: Øyvind Ihlen, University of Oslo | Chiara Valentini, University of Jyväskylä | Jens Seiffert-Brockmann, Vienna University of Economics and Business.