Annual Congress

In order to spread new methodologies and research results, EUPRERA organises a highly regarded annual congress each autumn in collaboration with a selected university or college in Europe.

The congress, where recent results are presented, based on peer-reviewed papers and panel sessions, is a major event to exchange research insights and to start collaborations in this specific field in Europe. Participants come from all over the world.

Authors have the opportunity to enter one of the prizes for the best works and to see their papers published in the EUPRERA Congress Book and in the Journal of Communication Management.

Are you a doctoral student? Don’t miss the EUPRERA PhD seminar, taking place soon before the congress!

Save the date for our next congresses!
2021 ∼ Pamplona, Spain
The Camino of strategic communication:
(re)discovering the human element in public relations in unpredictable times

Universidad de Navarra, Pamplona, Spain
October 7-9, 2021
Organisers: Natalia Rodríguez-Salcedo, Elena Gutiérrez-García, Mónica Recalde-Viana, María Jesús Yáñez


The 2021 congress will host our traditional PhD Seminar – an international setting to present one’s ongoing work, get feedback from experts and peers and establish a valuable network – as well as the new Paper Development Workshop – a special, interactive and engaged environment to discuss and develop papers with a potential towards very strong conceptual/empirical contributions (all scholars can apply, but preference will be given to early and mid-career researchers; contact:

Travel restrictions

We are pleased to announce that waiting has been worthwhile!
The good news is that, after a year’s delay, we will hold the EUPRERA 2021 congress at Universidad de Navarra in Pamplona (Spain). The campus of Universidad de Navarra is already backed to full presential activities.
There will be also optimal solutions for those with travel restrictions. We will provide a blended congress modality that will allow authors and attendees to participate online if they are unable to travel and attend in person.
More info:

2022 ∼ Vienna, Austria

Universität Wien & Vienna University of Economics and Business
Vienna, Austria
September 21-24, 2022
Organisers: Sabine Einwiller, Jens Seiffert-Brockmann
The Call for Papers will be announced in October.

2023 ∼ Prague, Czech Republic

Charles University
Prague, Czech Republic
September 21-23, 2023
Organisers: Denisa Hejlová, David Klimeš, Petra Koudelková


Are you interested in hosting the EUPRERA congress?

All the rules to host a congress are indicated in the bylaws. Please contact our Director of PR and Administration ( to check the first available year and the first required steps.

Where have we been before? What did we talk about?

The EUPRERA congress took place the first time in 1999 in Berlin, Germany. Since then, the congress has become an yearly appointment for academics and practitioners from Europe and gradually from all over the world. Here the cities we visited and the themes we investigated.

On this website we use first or third-party tools that store small files (<i>cookie</i>) on your device. Cookies are normally used to allow the site to run properly (<i>technical cookies</i>), to generate navigation usage reports (<i>statistics cookies</i>) and to suitable advertise our services/products (<i>profiling cookies</i>). We can directly use technical cookies, but <u>you have the right to choose whether or not to enable statistical and profiling cookies</u>. <b>Enabling these cookies, you help us to offer you a better experience</b>.