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16 June 2022
#EUPRERAtalks – Wellbeing in PR on June 30
Wellbeing in Public Relations and Communications Industries
June 30, hrs 16.00-17.00 CEST

The issue of work-life balance often comes up when talking to practitioners who warn of long working hours culture, after work networking requirements and a general work burden, which seems to be very high in public relations and communications industries. As part of the EUPRERA network on Women in PR, we are currently conducting national surveys specifically tackling the issues of work-life balance, wellbeing, and also networking as commonly identified wellbeing issues. In this webinar, we will present the findings of our research on practitioners and invite participants to share their experiences.

Speakers: Joy Ogbemudia (Work-life Balance: What we know?), Niki Kyriakidou (Wellbeing: What it is and why do we need to talk about it?), Juan Meng (Wellbeing in PR and Communications in the US), Martina Topić (Wellbeing in PR and Communications in the UK), Anca Anton (Wellbeing in PR and Communications in Romania), Sarah Marschlich (Wellbeing in PR and Communications in Switzerland), Cristina Fuentes Lara (Wellbeing in PR and Communications in Spain)

This webinar is linked to the EUPRERA network Women in PR

9 June 2022
#EUPRERAtalks – Internal Comm. on June 16
State of the Art and Gap Analysis in Internal Communication Strategies
June 16, hrs 11.00-12.00 CEST

As we all know, internal communication (IC) has played a significant role, taken enormous responsibility and gained a lot of visibility in times of pandemic. Yet, if we want to get out of the headlines, theories, models, assumptions, estimates, quick conclusions, clichés or trends debated in social networks, we need to put our feet on the ground, reach out, do extensive research and ask ourselves the following questions: What has characterized the professional practice in IC? What have the professionals responsible for the IC done to overcome such an adverse scenario? In other words: how has the IC been managed during the pandemic months? What are the most relevant changes that will define the IC in the next 3 years?

In this webinar, the different members will present the work that is being carried out on IC from different perspectives, from long before the pandemic, but also their work-in-progress preliminary insights on  how IC is adapting to the new scenarios it is facing: the new economy, emerging job/employment patterns, telework, hot desk offices, self-management and/or self-leadership, work-life balance, ambiguity management, privacy, cybersecurity, generational diversity of workforces, etc.

Speakers: Joan Cuenca-Fontbona, Ramon Llull University; Mariana Sueldo, ISM University of Management and Economics, Vilnius University; Susana Miquel-Segarra, Jaume I University; Cristina Aced-Toledano, UPF Barcelona School of Management; Marc Compte-Pujol, Open University of Catalonia; Mari Cruz López-Ayala, Rey Juan Carlos University; Wim J.L. Elving, Hanzehogeschool Groningen; Gisela Gonçalves, University of Beira Interior

This webinar is linked to the EUPRERA network Strategy and Internal Communication Management

4 June 2022
#EUPRERAtalks – Comm. Professionals on June 8
What on earth do communication professionals do?
Discussing new international results through classic theory
June 8, hrs 15.00-16.00 CEST

Why and how do we research what communication professionals do? The EUPRERA network team will answer this question and also present the first research results from the Netherlands, Suriname, Belgium, Spain, Romania, Portugal and Lithuania. There will be room for questions and discussion.

Speakers will include Piet Hein Coebergh from University of Applied Sciences Leiden, Anca Anton from Bucharest University, Martien Schriemer from Inholland University of Applied Sciences, Marc Compte Pujol from Universitat Oberta de Catalunya.

This webinar in linked to the EUPRERA project What Communication Professionals Do

24 May 2022
#EUPRERAtalks – Metaverse on June 3
Into the metaverse: state of art and research agenda
June 3, hrs 15.00-16.00 CEST

Grazia Murtarelli and Jooyoung Kim will address the latest researches about the Metaverse. Grazia Murtarelli, assistant professor at IULM University in Italy, leads the EUPRERA network “Digital transformation and PR”. Jooyoung Kim is a professor of advertising at the University of Georgia in the United States. Professor Kim’s research seeks to advance the scientific knowledge of how advertising interacts with branding, as well as the development of constructs and methods related to such interactions. As the Editor-in-Chief of the Journal of Interactive Advertising, his current research extends to understanding how brands can interact with their customers in the metaverse.

This webinar is linked to the EUPRERA network Digital Transformation and PR

4 May 2022
#EUPRERAtalks – Public Affairs on May 24
Public Affairs and Lobbying – what is it good for?
May 24, hrs 13.00-14.00 CEST

In an age where citizens often believe themselves to be powerless and that the lobbying game is rigged in favour of the powerful, how might “good” lobbying might create more participation; make politics more accountable; or make democracies more responsive to the “ordinary” citizen.

Colleagues from our community are invited to this webinar to listen to and interact with the guest speaker Kelsey Beltz, The Good Lobby, Head of Partnerships and Education, together with Camilla Nothhaft, Lund University, Sweden; Anna Shavit, Charles University, Prague; Scott Davidson, University of Leicester, UK.

This webinar is linked to the EUPRERA network Public Affairs and Lobbying

25 March 2022
#EUPRERAtalks new webinar series: first instalment on social media influence

Starting from April 21, a new series of webinars will be released for all the EUPRERA community: #EUPRERAtalks. We are going to dive into the newest findings from studies, projects and thematic networks led by our members. A new and effective way to get in touch with state-of-the-art research on strategic topics of communication.

The first instalment of this new series will be on April 21 with with Laura Illia, Elanor Colleoni, Michael Etter, Katia Meggiorin, who are presenting their latest paper titled “Finding the Tipping Point: When Heterogeneous Evaluations in Social Media Converge and Influence Organizational Legitimacy” (available here in open access):

Here is a brief summary of what to expect from the first meeting:

Can citizens impact the broader discourse about an organization and its legitimacy? While social media have empowered citizens to publicly question firms through large volumes of online evaluations, the high heterogeneity of their evaluations dilutes their impact. Applying a threshold vector autoregressive model (TVAR) analysis of 2.5 million tweets and 1,786 news media articles, this research tests the condition by which the heterogeneity of online evaluations converges and influences the broader media discourse.

Although social media evaluations do not initially influence media legitimacy, they become influential after reaching a tipping point of refracted attention, which is created by high volume and convergence of individual evaluations around few aggregative frames. Thus, social media storms may influence the broader discourse about an organization when this discourse converges and reaches a tipping point, rather than merely through the massive participation of citizens.

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