#EUPRERAtalks: Bridging Research and Practice – Launch of Corporate Communication Review
Bridging Research and Practice – Launch of Corporate Communication Review
Date and Time:
May 28, 2025
15:00-16:00 (CEST)
What to expect from the webinar
This webinar brings together academics and practitioners to explore how knowledge exchange can be effectively facilitated and promoted. It marks the launch of Corporate Communication Review (CCR), a new knowledge transfer journal designed to enhance practitioners’ access to cutting-edge academic research and rigorously reviewed studies with practical relevance. CCR aims to bridge the gap between research and professional practice in corporate communication, strategic communication, and corporate affairs.
CCR is a not-for-profit initiative, launched and funded by the Academic Society for Management and Communication, in collaboration with EUPRERA, EACD, and IPR. The theme of bridging research and practice is also central to this year’s 26th EUPRERA Annual Congress, taking place in Lund, Sweden, from 24–27 September, under the title: “At the Intersection between Academia and Practice in Public Relations and Strategic Communication”.
The first issue of CCR is now published and freely available to all. Read the full issue here.
At this webinar, you’ll hear from the editors, contributors, and partners of CCR, as well as from the organisers of the EUPRERA Congress, on how academic research can support and inspire communication practice.
Speakers
Jesper Falkheimer, Lund University, Sweden
Jesper Falkheimer is Professor of Strategic Communication at Lund University, Sweden, and President of EUPRERA. He has held several senior leadership roles, including Executive Director for Research at Lund University and Rector of Campus Helsingborg. He is Editor-in-Chief of the Journal of Communication Management and an Editorial Board Member of Corporate Communication Review. Jesper has published over 150 works on communication management, crisis communication, and disinformation. He also works as a senior advisor at Gullers Group and co-founded two communication-focused startups.
Yan Jin, University of Georgia, USA
Yan Jin is the C. Richard Yarbrough Professor in Crisis Communication Leadership and Professor of Public Relations at the Grady College of Journalism and Mass Communication, University of Georgia (UGA). She is Director of both the Crisis Communication Think Tank (CCTT) and the Crisis, Risk, and Disaster Communication (CRDC) graduate certificate programme at UGA. In addition, she is a member of the Board of Directors of the International Public Relations Research Conference (IPRRC). Professor Jin is also a contributing author to the inaugural issue of the Corporate Communication Review.
Laurent Turpault, AccorInvest, France
Laurent Turpault is leads communications and public affairs at Essendi, a leading player in hotel investment and operations across Europe. He began his career in marketing at Crédit Agricole, where he quickly recognised the vital role of brand image in fostering long-term consumer relationships. Laurent went on to spend a decade at Heineken France, where he developed the company’s digital strategy and launched an innovative programme to elevate the image of the beer category. He also designed the CSR and communications roadmap, positioning Heineken as a thought leader in the industry. He later served as External Affairs Director for Southern Europe at Bacardi-Martini, followed by his role as Director of Public Affairs, Sustainability, and Communications for France at The Coca-Cola Company. In these positions, he integrated communications into core strategic planning, supported Coca-Cola’s evolution into a total beverage company, and played a key role in major events and public affairs initiatives. In 2021, Laurent earned an Executive MBA from HEC Paris, with a focus on digital transformation. He is also an Editorial Board Member at Corporate Communication Review.
Michelle Wloka, Leipzig University, Germany
Michelle Wloka is the Managing Editor of Corporate Communication Review and a Research Fellow at Leipzig University, Germany. Her research explores emerging trends in corporate communication, with a particular focus on how developments in related fields, such as management, media, and technology, shape the discipline.
Ansgar Zerfass, Leipzig University, Germany
Ansgar Zerfass is Professor and Chair of Strategic Communication at Leipzig University, Germany. He serves the academic community as Consulting Editor of the International Journal of Strategic Communication (USA), a member of the Editorial Board of Corporate Communication Review, and has been the lead researcher of the European Communication Monitor (ECM) since 2007. A former President of EUPRERA, he has published 44 books and nearly 450 articles and studies in multiple languages on corporate communication, communication management, and public relations.
Moderator: Sabine Einwiller, University of Vienna, Austria
Sabine Einwiller is Professor of Public Relations Research and Head of the Department of Communication at the University of Vienna, Austria, where she leads the Corporate Communication Research Group. Sabine is on the editorial board of Corporate Communication Review and on the board of the Academic Society for Management and Communication. She is currently President Elect of EUPRERA. Her research focuses on employee communication, the management of controversial issues, consumer complaining and crisis communication.
Duration
1 hour