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18 May 2025
#EUPRERAtalks: Bridging Research and Practice – Launch of Corporate Communication Review
Bridging Research and Practice – Launch of Corporate Communication Review

Date and Time:
May 28, 2025
15:00-16:00 (CEST)

What to expect from the webinar

This webinar brings together academics and practitioners to explore how knowledge exchange can be effectively facilitated and promoted. It marks the launch of Corporate Communication Review (CCR), a new knowledge transfer journal designed to enhance practitioners’ access to cutting-edge academic research and rigorously reviewed studies with practical relevance. CCR aims to bridge the gap between research and professional practice in corporate communication, strategic communication, and corporate affairs.

CCR is a not-for-profit initiative, launched and funded by the Academic Society for Management and Communication, in collaboration with EUPRERA, EACD, and IPR. The theme of bridging research and practice is also central to this year’s 26th EUPRERA Annual Congress, taking place in Lund, Sweden, from 24–27 September, under the title: “At the Intersection between Academia and Practice in Public Relations and Strategic Communication”.

The first issue of CCR is now published and freely available to all. Read the full issue here.

At this webinar, you’ll hear from the editors, contributors, and partners of CCR, as well as from the organisers of the EUPRERA Congress, on how academic research can support and inspire communication practice.

Speakers

Jesper Falkheimer, Lund University, Sweden

Jesper Falkheimer is Professor of Strategic Communication at Lund University, Sweden, and President of EUPRERA. He has held several senior leadership roles, including Executive Director for Research at Lund University and Rector of Campus Helsingborg. He is Editor-in-Chief of the Journal of Communication Management and an Editorial Board Member of Corporate Communication Review. Jesper has published over 150 works on communication management, crisis communication, and disinformation. He also works as a senior advisor at Gullers Group and co-founded two communication-focused startups.

Yan Jin, University of Georgia, USA

Yan Jin is the C. Richard Yarbrough Professor in Crisis Communication Leadership and Professor of Public Relations at the Grady College of Journalism and Mass Communication, University of Georgia (UGA). She is Director of both the Crisis Communication Think Tank (CCTT) and the Crisis, Risk, and Disaster Communication (CRDC) graduate certificate programme at UGA. In addition, she is a member of the Board of Directors of the International Public Relations Research Conference (IPRRC). Professor Jin is also a contributing author to the inaugural issue of the Corporate Communication Review.

Laurent Turpault, AccorInvest, France

Laurent Turpault is leads communications and public affairs at Essendi, a leading player in hotel investment and operations across Europe. He began his career in marketing at Crédit Agricole, where he quickly recognised the vital role of brand image in fostering long-term consumer relationships. Laurent went on to spend a decade at Heineken France, where he developed the company’s digital strategy and launched an innovative programme to elevate the image of the beer category. He also designed the CSR and communications roadmap, positioning Heineken as a thought leader in the industry. He later served as External Affairs Director for Southern Europe at Bacardi-Martini, followed by his role as Director of Public Affairs, Sustainability, and Communications for France at The Coca-Cola Company. In these positions, he integrated communications into core strategic planning, supported Coca-Cola’s evolution into a total beverage company, and played a key role in major events and public affairs initiatives. In 2021, Laurent earned an Executive MBA from HEC Paris, with a focus on digital transformation. He is also an Editorial Board Member at Corporate Communication Review.

Michelle Wloka, Leipzig University, Germany

Michelle Wloka is the Managing Editor of Corporate Communication Review and a Research Fellow at Leipzig University, Germany. Her research explores emerging trends in corporate communication, with a particular focus on how developments in related fields, such as management, media, and technology, shape the discipline.

Ansgar Zerfass, Leipzig University, Germany

Ansgar Zerfass is Professor and Chair of Strategic Communication at Leipzig University, Germany. He serves the academic community as Consulting Editor of the International Journal of Strategic Communication (USA), a member of the Editorial Board of Corporate Communication Review, and has been the lead researcher of the European Communication Monitor (ECM) since 2007. A former President of EUPRERA, he has published 44 books and nearly 450 articles and studies in multiple languages on corporate communication, communication management, and public relations.

Moderator: Sabine Einwiller, University of Vienna, Austria

Sabine Einwiller is Professor of Public Relations Research and Head of the Department of Communication at the University of Vienna, Austria, where she leads the Corporate Communication Research Group. Sabine is on the editorial board of Corporate Communication Review and on the board of the Academic Society for Management and Communication. She is currently President Elect of EUPRERA. Her research focuses on employee communication, the management of controversial issues, consumer complaining and crisis communication.

Duration

1 hour

30 April 2025
#EUPRERAtalks – Responsibility in Strategic Communication: Truth or Trap?
Responsibility in Strategic Communication: Truth or Trap?

Date and Time:
Tuesday, 13 May 2025
2:00 PM (CEST)

What to expect from the webinar

In this webinar, Petra Koudelková discusses with Ganga Dhanesh, Wim Elving, Denisa Hejlová, and Samira Rahimi Mavi, scholars with expertise in strategic communication and the multiple facets of responsibility. The webinar reflects on their research recently published in the new EUPRERA book, Responsibility in Strategic Communication: Truth or Trap?, the latest volume in the Advances in Public Relations and Communication Management (APCRM) series, published by Emerald.

The webinar thus provides a unique forum for discussing not only the insights related to contributions presented at the EUPRERA Congress held in Prague, 2023, but it also offers a view on how experts perceive current legal and political development in corporate social responsibility, diversity, equity, inclusion, sustainability, and ESG. Government authorities in the USA have started to change their discursive practices, and EU regulatory bodies are talking about a redefinition of plans for extensive ESG reporting. Based on their previous findings, the EUPRERA experts share their view on how this structural change will contribute to differentiating genuine commitment from mere promises of responsibility.

Speakers

 

Ganga Dhanesh, University of Maryland, USA

Ganga Dhanesh (PhD, National University of Singapore) is an Associate Professor of Public Relations in the Department of Communication at the University of Maryland. Her experience in the corporate sector has informed her extensive research on corporate social responsibility communication, internal communication, and strategic public relations across global contexts, published in multiple top journals. Dr. Dhanesh serves as Associate Editor for the Journal of Communication Management and is on the editorial board of Business Horizons, Journal of Public Relations Research, and Public Relations Review. A recipient of several research awards, Dhanesh consults for various national and multinational organizations.

Wim J.L. Elving, Hanze University of Applied Sciences, the Netherlands

Wim J.L. Elving is a Professor of Sustainable Communication at the Hanze University of Applied Sciences (HUAS), Groningen, the Netherlands. He is part of EnTranCe, Centre of Expertise: Energy of the HUAS, that focusses on the Energy Transition and the Sustainable Society. Elving’s current research is involved with communicative and behavioral interventions to create this sustainable future. Elving has contributed more than 250 articles, book chapters, books, editorials, blogs, etcetera. His research expertise is in sustainable communications, corporate communication, internal and change communication, CSR communication and branding. He was (2022) awarded the EUPRERA distinguished scholar award and is a member of the A.W. Page Society, and EUPRERA.

Denisa Hejlová, Charles University, Czech Republic

Denisa Hejlová is an Associate Professor at Charles University in Prague and a leading Czech expert in strategic communication, public relations, and political communication. She served as Head of the Department of Marketing Communication and Public Relations from 2011 to 2023 and currently directs the university’s Research Centre for Strategic Communication. A Fulbright Visiting Scholar at Columbia University in 2014, Dr. Hejlová also studied intercultural communication at Tokyo University of Foreign Studies. In 2020, she launched the first Czech MA programme in Strategic Communication. Her research spans government communication, propaganda, influencer ethics, and trust management. She is a member of EUPRERA and a contributor to the European Communication Monitor.

Samira Rahimi Mavi, University of Vienna, Austria

Samira Rahimi Mavi studied journalism at Allameh Tabataba’i University in Tehran and earned her PhD in communication from the University of Vienna, where she worked under the guidance of Prof. Sabine Einwiller. Her research explores corporate communication, with a focus on media coverage, consumer criticism, diversity and inclusion, and ethical communication strategies on controversial issues.

Moderator: Petra Koudelková, Charles University, Czech Republic

Dr Petra Koudelková is the Head of the Department of Marketing Communication and PR, Faculty of Social Sciences, Charles University in Prague. Her field of study is sustainable marketing, social marketing, and marketing of small and medium enterprises (SMEs). She is very interested in government communication. She leads the working group for implementing a sustainability program for the whole Faculty of Social Sciences. She is an expert in the communication of corporate social responsibility (CSR) activities and maps the phenomenon of greenwashing in rapidly changing market conditions.

Duration

1 hour

31 March 2025
#EUPRERAtalks – ESG Communication: Insights into Issue Management, Greenwashing, and Crisis Preparedness webinar
ESG Communication: Insights into Issue Management, Greenwashing, and Crisis Preparedness

Date and Time:
Monday, 14 April 2025
12:00 PM–1:00 PM (CEST)

What to expect from the webinar

Join us for an insightful webinar where we will explore the findings from the latest University of Zurich & University of Leipzig report on ESG communication.

ESG communication has never been more challenging. With growing regulatory pressures and increasing public scrutiny, companies must navigate the fine line between authentic sustainability efforts and greenwashing risks. How can organisations communicate their ESG commitments transparently, manage stakeholder expectations, and prepare for ESG-related crises?

This session will address:

  • Institutionalisation & professionalisation: How organisations are structuring ESG communication teams and integrating sustainability into corporate strategies.
  • Best practices in ESG communication: What defines excellence, and how can companies improve stakeholder engagement?
  • Greenwashing prevention strategies: Learn about the six key approaches organisations use to avoid misleading sustainability claims.
  • ESG issue management & crisis preparedness: How companies monitor ESG risks and respond to crises effectively.

This webinar is a must-attend for communication professionals, sustainability managers, corporate strategists, and researchers looking to learn more about ESG communication strategies.

Speakers

 

Prof. Dr. Nadine Strauß is an Assistant Professor (Tenure Track) of Strategic Communication and Media Management at the Department of Communication and Media Research at the University of Zurich. Previously, she completed a Marie Sklodowska-Curie Fellowship at the Smith School of Enterprise and Environment (University of Oxford). Her research focuses on financial communication, sustainability communication, corporate communication, and business and financial journalism.

Dr. Sandra Binder-Tietz is the Managing Director of the Center for Research in Financial Communication and the Günter-Thiele-Foundation for Communication and Management. She is also a Postdoc at the Chair of Communication Management at the University of Leipzig. She previously worked for the strategic communications consultancy FGS Global in Frankfurt am Main and New York. Her research focuses on financial communication, investor relations, digitalisation, strategic communication management, and corporate communications.

Duration

1 hour

15 January 2025
#EUPRERAtalks – EUNES Career Talk with Jim Macnamara
EUNES Career Talk: How to be a Successful Academic Researcher.

Date and Time:
Thursday, 16 January 2025
10 AM (CET)

What to expect from the webinar

Join EUNES, the EUPRERA Emerging Scholars Network, for an insightful webinar with Jim Macnamara, author of the acclaimed book How to Be a Successful Academic Researcher: Reflections and Tips from a Veteran Social Science Researcher. Drawing from his extensive experience in academia and commercial practice, he will share practical strategies to navigate the highs and lows of academic research. This webinar will provide valuable insights and takeaways for both emerging scholars and seasoned researchers.

Speaker

 

Jim Macnamara is a Distinguished Professor in the School of Communication within the Faculty of Arts & Social Sciences at the University of Technology Sydney (UTS). He is also a Visiting Professor at The London School of Economics and Political Science (LSE), Media and Communications Department, and a Visiting Professor at the London College of Communication (LCC) in the University of the Arts London (UAL). Jim is internationally recognised for his research into evaluation of public communication including advertising, public relations, and marketing, corporate, and government communication to identify effectiveness and inform strategy, and his research into organisational listening has been described as “of major international significance”. He also has conducted extensive research into health communication, including for the Cancer Institute NSW, the NSW Department of Health, the NSW Multicultural Health Communication Service, and he has led global evaluation research for the World Health Organization (WHO) during the COVID-19 pandemic and for World Health Days between 2020 and 2022. He is Convenor of the Health Communication Research Group at UTS. In 2017 he was presented with The Pathfinder Award,”the highest academic honor” awarded by the Institute for Public Relations (IPR) in the USA for his scholarly research, and The Don Bartholomew Award for “outstanding service to the communications industry” by the London-based International Association for Measurement and Evaluation of Communication (AMEC).

Duration

1 hour

17 December 2024
#EUPRERAtalks – Corporate Communications Today – the ECM 2024/25 Report webinar
Corporate Communications Today: First Hand Insights from Europe’s Top Companies.

Date and Time:
Friday, 24 January 2025
1 PM (CET)

What to expect from the webinar

The webinar will give first-hand insights into results and learnings from the European Communication Monitor (ECM) 2024/25, the longest-running empirical study in the field and an EUPRERA signature project run by researchers in six countries.

The speakers will report on the new methodological approach which combines qualitative and quantitative instruments and focuses on the elite group of Chief Communication Officers of the 300 largest businesses across Europe. These leaders shape the future of the profession more than anybody else. Interestingly, their perspectives on key topics like responding to geopolitical issues and taking a stance or using artificial intelligence in communication departments differ from what broader surveys tell us.

Participants will benefit from a concise overview of key results and the chance to discuss implications for practice as well as for future research in public relations and strategic communication. The speakers will also provide an outlook on the next edition of the ECM project.

Speakers

 

Prof. Dr. Alexander Buhmann is Associate Professor of Corporate Communication at BI Norwegian Business School, Oslo, Norway. His research is situated at the intersection of communication, digital technology, and management with a focus on reputation management, digitalization, and artificial intelligence.

Prof. Dr. Ralph Tench is Director of Research at Leeds Business School in the United Kingdom and a former President of EUPRERA. His research involves internationally funded projects from the private sector, the European Union, and research councils. He is author of Europe’s best-selling textbook on strategic communication, “Exploring Public Relations and Management Communication” (5th ed., Pearson).

Prof. Dr. Ansgar Zerfass is Professor and Chair of Strategic Communication at Leipzig University, Germany. He serves the community as Consulting Editor of the “International Journal of Strategic Communication”, USA, Editorial Board Member of „Corporate Communication Review“ and ECM lead researcher since 2007. The former President of EUPRERA has published 44 books and almost 450 articles and studies in several languages on corporate communications, communication management, and public relations.

Caroline Siegel, M.A., supports the ECM study as project manager. She also works as research associate at Leipzig University, Germany, and received the prestigious Grunig & Grunig Thesis Award from the International Communication Association in 2024 for the best graduate thesis worldwide.

Duration

1 hour

 

30 November 2024
#EUPRERAtalks – Public Relations and Sustainability Communication in Municipalities
Public Relations and Sustainability Communication in Municipalities: Challenges and Opportunities for Impact.

Date and Time:
Wednesday, December 11
2 PM (CET)

What to expect from the webinar

This webinar will present the recently established EUPRERA “Public Relations, Social Responsibility & Sustainability” thematic network, and explore the evolving role of Public Relations and Sustainability Communication in supporting municipalities to engage communities, foster trust, and effectively communicate sustainability-related goals and special initiatives. With increasing demands for transparency and the need to address public skepticism around sustainability claims and narratives, municipalities are facing unique communication challenges and opportunities.

The session will feature insights from the thematic network leaders Adalberto Arrigoni, Wim Elving, Catrin Johansson, and Ileana Lis Zeler, who will share their perspectives about the network terms of reference and present two current projects: one relating to Swedish municipalities facing wicked problems through collaboration between communication researchers and professionals in local communities, and one aimed at encouraging sustainable mobility in rural areas in the Netherlands, working co-creatively on a Policy Decision Support System (PDSS) for civil servants with issues regarding support and participation in a sustainable mobility transition.

The webinar will conclude with an interactive Q&A session, inviting attendees to engage with the speakers and discuss how these themes can serve as the foundation for future research.

Join us to deepen your understanding of how PR and Sustainability Communication can drive meaningful impact in municipalities, fostering community resilience and long-term sustainability.

 

Speakers

 

Adalberto Arrigoni, Leeds Beckett University, UK
Adalberto Arrigoni is a Senior Lecturer and Subject Research Lead at Leeds Business School, Leeds Beckett University. A Fellow of the Institute of Corporate Responsibility and Sustainability (ICRS), he chairs the Yorkshire Hub of ICRS, promoting regional collaboration on sustainability and social responsibility. As School Lead for PRME, the UN initiative for Responsible Management Education, and Associate Editor of the Journal of Global Responsibility, Adalberto integrates sustainability values into teaching, research, and practice.

Wim J.L. Elving, Hanze University of Applied Sciences, Netherlands
Wim J.L. Elving is Professor of Sustainable Communication at Hanze University of Applied Sciences (HUAS) in Groningen, the Netherlands. He is affiliated with EnTranCe, the HUAS Centre of Expertise in Energy, focusing on the energy transition and sustainable societies. His research explores communicative and behavioral interventions for a sustainable future. Author of over 150 publications, including articles, books, and editorials, his expertise spans sustainable communication, corporate communication, CSR, internal communication, and branding. A member of the A.W. Page Society and EUPRERA, he has received EUPRERA’s Distinguished Scholar Award for his contributions to the field.

Catrin Johansson, Mid Sweden University, Sweden
Catrin Johansson is Professor of organizational communication at Mid Sweden University, in Sundsvall, Sweden. She is research leader at DEMICOM research centre, and a member of EUPRERA, ECREA and ICA. Her research focuses on climate change and sustainability communication in local municipalities. Leading innovative research that has major implications for communication practice in organizations, her projects and publications comprise sustainability communication, organizational communication maturity, communicative leadership, crisis leadership and organizational change.

Ileana Zeler, Autonomous University of Barcelona, Spain
Ileana Zeler is Ph.D. in Communication. She is Associate Professor in the Department of Advertising, Public Relations and Audiovisual Communication at the Autonomous University of Barcelona (Spain). With several articles published in international scientific journals and editorials, her research focusses on digital communication, public relations and corporate social responsibility. She is Guest Professor in Spanish, Latin American and European universities. She also is Chair of the Organizational and Strategic Communication Section at the European Communication Research and Education Association (ECREA) and member of EUPRERA and AIRP.

Duration

1 hour

 

11 April 2024
#EUPRERAtalks – EUPRERA PhD Seminar 2024: Navigating Your PhD Journey
EUPRERA PhD Seminar 2024: Navigating Your PhD Journey.

Date and Time:
Thursday, April 18
4 PM (CEST)

What to expect from the webinar

This webinar is tailored for aspiring PhD candidates exploring the EUPRERA PhD seminar, underlining EUPRERA’s commitment to nurturing academic excellence and supporting public relations and communication research conducted by emerging scholars.

The webinar content will be outlined by Professor Øyvind Ihlen of the University of Oslo, looking into its objectives, format, and what participants can anticipate.
Professor Jens Seiffert-Brockman from WU – Vienna University of Economics and Business will unpack the eligibility criteria and offer advice on creating a strong application.
As a former participant, Ester Conings Vanvik from Kristiana University College will share her personal experience with the seminar, detailing the challenges, rewards, and how it influenced her PhD research.

The webinar will conclude with an interactive Q&A session, offering attendees the opportunity to engage with the speakers.

 

Speakers

 

Jens Seiffert-Brockmann, Department of Business Communication, Vienna University of Economics and Business, Austria
Professor for business communication at the Department of Business Communication at the Vienna University of Economics and Business (WU). Between 2015 and 2020, he was a post-doctoral researcher with the Corporate Communication Research Group, Department of Communication at the University of Vienna. He received his doctorate in communication science in 2014 from the University of Leipzig, where he also graduated in communication science and political science. Jens has also studied abroad at Charles University in Prague, Czech Republic, at George Mason University in Fairfax, Virginia, United States and as a guest researcher at Lund University, Sweden. Currently, he is an associate editor at the International Journal of Strategic Communication.

Øyvind Ihlen, Department of Media and Communication, the University of Oslo, Norway
is full professor in the Department of Media and Communication (IMK) at the University of Oslo (UiO) and adjunct Professor (Professor II) at Nord University. He is co-director of  POLKOM – Center for the Study of Political Communication . His research focuses in particular on strategic communication of political issues. Ihlen has received several international prizes and published over 160 academic works.

Ester Conings Vanvik, Lund University, Sweden
Ester Conings Vanvik is a PhD Student in Strategic Communication at Lund University. Her research interest lies in the intersection of organizational communication and sustainability communication. In her thesis project she focuses on understanding how companies navigate communicatively the complex pressures in contemporary society. Ester holds a master’s degree in the Audio-Visual Arts (RITS), a master’s in marketing and advertising (Solvay Business School) and a master’s in Business Administration (Vlerick Business School). She works as a program director (Bachelor in PR and strategic communication) at Kristiania (Oslo) and has 25 years of experience from the advertising industry.

Duration

1 hour

 

5 April 2024
#EUPRERAtalks – The state of strategic communication and public relations in Latin America
The state of strategic communication and public relations in Latin America.
Results of LCM 22-23
Date and Time:
Thursday, April 11
6 PM (CEST)
What to expect from the webinar

Join us to explore the current strategic communication and public relations landscape in Latin America.
In this webinar, we will present the most relevant results from the Latin American Communication Study (LCM) for 2022-2023. Discover emerging trends, key challenges, and opportunities in the field of strategic communication in the Latin American region. Experts in the field will share insightful analysis and reflections on the current state and future of corporate communication, reputation management, and media interaction in the Latin American context.

The Latin American Communication Monitor (LCM) is the most prestigious scientific study in Latin America on strategic communication and public relations. In the 2022-2023 edition, titled ‘Strategic Communication and Public Relations in Latin America: Diversity and Empathetic Leadership, CommTech, and Consultancy’, 1,134 professionals from 20 countries have contributed, providing a comprehensive view of the profession in the region.

 

Speakers

José Alessandro Oliveira, CEO of Zele Comunication
Public relations professional (CONRERP 3952) and specialist in marketing and educational communication. CEO of Zele Comunication. President of the Regional Council of Public Relations 1st Region. Awarded multiple times, including at the NSPRA – National School Public Relations Association Seminar and SINEPE-RS. Author of “5 axes that schools worldwide aligned for the return to in-person classes”, cited by Globo and featured at the Schools Exponential Congress 2020. Has given lectures at numerous events and schools both in Brazil and in Chicago/USA at National School Public Relation Association Seminar.

PhD. Fabiana Gondim Mariutti, PlaceMark CNPq – Universidade de São Paulo, Brazil.
Since 2010, working in academia in Brazil and England; before that, corporate experiences in firms and industries in Brazil.
Ph.D. from Leeds Business School, Leeds Beckett University, England, with CAPES CNPq Brazil funding, revalidated by the University of São Paulo, Brazil.
Master’s degree and Postdoctoral research in Business, both from the University of São Paulo. Specialization in Strategic Business Management, Brazil. Bachelor in Social Communication with a major in Public Relations (PR), Brazil. Key speaker at conferences and universities about brand management, place branding, and Brazil’s reputation. Author of several articles, five chapters about PR in Brazil, and two books.

Ph.D. Claudia Labarca, Pontificia Universidad Católica de Chile
Claudia Labarca is Associate Professor at Pontificia Universidad Católica de Chile, School of Communications, where she teaches undergraduates and graduates programs. PhD Durham University, UK.  She is the author of several papers and book chapters dedicated to strategic communications, business trust and related topics.  Her research interests are focused on the areas of trust building, strategic communication, and public diplomacy. International Liaison Public Relations Division at ICA. AEJMC-Knudson Latin America Prize 2023 recipient.

Moderator:
Ph.D. Juan-Carlos Molleda, Director of LCM.
Juan-Carlos Molleda is the Edwin L. Artzt dean of the University of Oregon School of Journalism and Communication. He received a bachelor’s degree in social communication (1990) from Universidad del Zulia, a master’s degree in corporate and professional communications (1997) from Radford University, and a PhD in journalism and mass communications (2000) from the University of South Carolina (USC). Molleda is a leading scholar in global corporate public relations. He was awarded the 2010 USC School of Journalism and Mass Communications Outstanding Young Alumni Award. Molleda is a board member of Jordan Schnitzer Museum of Art, Museum of Public Relations, Plank Center for Leadership in Public Relations, and The LAGRANT Foundation.

Duration

1 hour

 

26 March 2024
#EUPRERAtalks – PR Higher Education: Quo Vadis?
PR Higher Education: Quo Vadis?
Date and Time:
Friday, April 5
4 PM (CEST)
What to expect from the webinar

The university institutionalisation of public relations has been going through a turmoil in the last few years (or even decades). Recent research documents the same trends: the elimination of single honours degrees at UG level and curricular redesign prompted by institutional objectives or priorities. Some of the reasons presented for such drastic changes range from the pressure leaders face, to embedding employability into the curriculum (echoing national governments’ agendas on the matter) or decision-makers’ perception of the dynamics in the practice of public relations. More recently, EUPRERA (European Public Relations Education and Research Association) has created the first network of members interested on the pedagogical side of PR. Complementarily, the new EUPRERA President, professor Jesper Falkheimer, has announced that the focus on PR education will be one of the key priorities of EUPRERA (EUPRERA, 2024).

Starting from the recent publication of two of the network’s members, Dr. Raluca Moise and Dr. Michal Chmiel in Public Relations Inquiry, the present webinar invites EUPRERA members and interested parties into a necessary reflection on the future of PR higher education in the UK. The following themes will be discussed:

  • environmental forces for UK PR degrees;
  • societal dynamics and the integration of newness in PR degrees (e.g. employability, EDI and AI);
  • the role of professional associations and educational committees for the PR curriculum.

 

Speakers

Monique Abbenbroek, Rotterdam University of Applied Science, NL
Monique Abbenbroek MA is a senior lecturer in Communication and the academic international coordinator of the Bachelor of Communications at Rotterdam University of Applied Sciences (RUAS) in the Netherlands. She was one of the founders of the Communications degree and gradually got involved in internationalisation. Next to being a lecturer in the international programme #GetConnected, she is responsible for internationalising the curriculum, incoming and outgoing student mobility and building and maintaining the international partner network. Monique is co-leader of the Euprera PR Education Network.
She was also liaised to the research centre Business Innovation of RUAS, as a member of the research group that conducted research in defining essential 21st century skills from a student point of view.

Richard Bailey, Leeds Beckett University, UK
Richard Bailey Hon FCIPR is a public relations educator and editor. He is a senior lecturer in Public Relations at Leeds Beckett University and the editor of PR Academy’s PR Place Insights

Michal Chmiel, Royal Holloway, University of London, UK
Michal Chmiel (Ph.D., SFHEA, MCIPR) is a Senior Lecturer (Associate Professor) in Psychology. He has been involved in Public Relations UG and PG education for 15 years. Formerly BA (Hons) Public Relations Course Leader at London College of Communication (UAL), he is now BSc (Hons) Programme Director for Environment and Social Change at Royal Holloway, University of London. Michal’s research interests focus on the role of the impact of Brand PR on the society, fake news, and PR education.

Ralph Tench, Leeds Beckett University, UK
Professor Ralph Tench is Director of Research for 150 academics at Leeds Business School and Past President (2017-2020) European Public Relations Research and Education Association. Tench’s research involves national and international projects. He’s written and edited 26 books; published over 60 academic journal papers; presented worldwide 70+ peer reviewed papers.  Books include the market leading strategic communication textbook, Exploring Public Relations, and Communication Excellence – How to Develop, Manage and Lead Exceptional Communications, based on the longitudinal, annual European Communication Monitor project (16 years, www.communicationmontor.eu). Tench’s research focuses on strategic communication and its impact on societal issues including health, business, social and public policy.

Stephen Waddington, Wadds Inc., UK
Stephen is the founder and managing partner of Wadds Inc, a professional advisory firm for creative agencies and communication teams. He is also a PhD researcher at Leeds Business School, investigating the relationship between public relations and management.  He’s an entrepreneur who has benefited from disruption in media and technology during his career in public relations. He built Rainier PR during the 90s, supporting companies in creating the infrastructure and applications that were the foundation of the Internet. He did it again ten years later, scaling Speed, one of the first agencies to work across paid, social, and earned media.  Stephen has worked for clients including Amazon, ARM, Associated Press, BMW, The Economist, Salesforce, Microsoft, and Virgin Media Business. Along the way, he has written and edited ten books and served as President of the CIPR. He’s an Honorary Fellow of the CIPR and a Fellow of the PRCA.

Moderator: Raluca Moise, City, University of London, UK
Dr. Raluca Moise is Senior Lecturer in Communications at School of Communication & Creativity, City University of London. Her past research in public relations has focused on areas such as new technologies, reputation (individual, organizational; online and classic media); public opinion and public interest. Most recent research explores sustainability in strategic communications: in its occupational field, with a focus on freelancers; in its communication practices, with an emphasis on equity, diversity and inclusivity. Raluca is a member of EUPRERA and an active network member in ‘Women in PR’ and ‘Education in PR’. Prior to joining City, she worked as lecturer at University of the Arts of London and University of Bucharest, also having worked as a practitioner in public relations, advertising and digital publishing.

Duration

1 hour

 

12 February 2024
#EUPRERAtalks: Women in PR History
Women in PR History

Date and Time:
Monday, February 19, 2024, 4 pm @ US Central Time Zone
Monday, February 19, 2024, 11 pm @ Central European Time
Tuesday, February 20, 9 am @ Australian Eastern Standard Time
What to expect from the webinar

This webinar will be on telling “her-story” in the field of public relations.
There has been only scarce reference to how women have shaped the area of communication and public relations even though historically their role can be traced back into centuries.
Either through nature or nurture women excelled at a national and international level leaving a mark, laying the foundations and of course contributing/leading developments.
Dr Topics, Dr Fitch and Dr Theofilou will try to change the discourse by presenting different cases of women in PR history from around the world and in various industries.

 

Speakers

Dr Martina Topic, University of Alabama, US
Dr Martina Topić is an associate professor in PR leadership at the University of Alabama, College of Communication and Information Sciences, Department of Advertising and PR, USA. She is editor-in-chief of Corporate Communications and Northern Lights journals and editor-in-chief of the book series ‘Women, Economics and Labour Relations’. She is an author of Workplace Culture in Mass Communication Industries (Routledge, 2023) and CSR and Environmental Affairs in the British Press (Routledge, 2021). She is a member of the American Sociological Association, British Sociological Association, and EUPRERA.

Dr Kate Finch, Monash University, AUS
Dr Kate Fitch is a Senior Lecturer in the School of Media, Film and Journalism at Monash University, Australia. Her research foregrounds critical and sociocultural understandings of public relations, drawing on historical, feminist and social justice perspectives. Her first monograph, Professionalizing Public Relations: History, Gender and Education (Fitch, 2016) remains the only book-length, historical investigation of the industry in Australia. Her second book, Popular Culture and Social Change: The Hidden Work of Public Relations (Fitch & Motion, 2021) offers a critical account of the broader societal impact of public relations. Dr Fitch is the co- editor for Public Relations Inquiry.

Dr  Tasos Theofilou, Bournemouth University, UK
is Principal Academic in Public Relations at the Faculty of Media and Communication, at Bournemouth University (BU), UK. He is Chair of the International History of Public Relations Conference (IHPRC), guest editor of multiple special issues focusing on the history of public relations (namely with CCIJ, PR Review, JPRR ) and editor of book entitled “Women in PR History”, published by Routledge 2020. Tasos has held various managerial positions within academia such as leadership of academic programmes and Head of Corporate & Marketing Communications (academic) Department at Bournemouth University. He is an External Examiner for the Charted Institute of Public Relations and member of EUPRERA.

Duration

1 hour

 

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