Annual Congress

In order to spread new methodologies and research results, EUPRERA organises a highly regarded annual congress each autumn in collaboration with a selected university or college in Europe.

The congress, where recent results are presented, based on peer-reviewed papers and panel sessions, is a major event to exchange research insights and to start collaborations in this specific field in Europe. Participants come from all over the world.

Authors have the opportunity to enter one of the prizes for the best works and to see their papers published in the EUPRERA Congress Book and in the Journal of Communication Management.

Save the date for our next congresses!

Navarra univ long October 8-10
Universidad de Navarra, Pamplona, Spain
The Camino of Strategic Communication. (Re)discovering the human element in public relations.

The congress will deal with the following sub-themes:

  1. Ethics in communication/PR
  2. Innovative communication/PR approaches: new and old trends (Practice)
  3. New curricula for the future of education and training development (education)
  4. Competencies and capabilities for a new professionalism landscape (Professionalism)
  5. History and theory of public relations
  6. Open track – current communication/PR research

For more info on the programme and travel, as well as on the yearly EUPRERA PhD seminar taking place soon before the congress, please visit the , the and


September 9-11
Universität Wien
Vienna, Austria
Organiser: Sabine Einwiller

Programme: the congress sessions will be condensed in two full days (Thursday and Friday), followed by the social programme on Saturday.


September 23-25
Charles University
Prague, Czech Republic
Organisers: Denisa Hejlová, David Klimeš, Petra Koudelková


Are you interested in hosting the EUPRERA congress?

All the rules to host a congress are indicated in the bylaws. Please contact our Director of PR and Administration ( to check the first available year and the first required steps.

Where have we been before? What did we talk about?

The EUPRERA congress took place the first time in 1999 in Berlin, Germany. Since then, the congress has become an yearly appointment for academics and practitioners from Europe and gradually from all over the world. Here the cities we visited and the themes we investigated.

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