EUPRERA Congress
Submission Guidelines

released in October 2022

For the EUPRERA Annual Congress both conceptual, theoretical, and empirical works and different methodological approaches advancing public relations/strategic communication discipline and profession are accepted.

3 types of submissions are possible: 1. Short-length paper (double-blind review), 2. Full-length research paper (double-blind review), and 3. Panel proposal.

Short-length papers and full-length research papers are competitive and will be selected based on a double-blind review process. Abstract submissions will not be reviewed and will be automatically disqualified.

Please note submitters of both short-length and full-length research papers are eligible for the Paper Development Workshop (PDW), if they opt for it. Full-length research papers are however given higher consideration as the PDW is meant to support the publication of completed works.

Panel proposals are not blind reviewed; the review process will be carried out by a separate committee that will evaluate the proposals based on a) the topic fits with the conference theme, b) contribution to debate on public relations/strategic communication issues, c) coherence and clarity of structure and thought of the panel as a whole, d) originality and innovativeness of ideas, and e) institutional and/or national diversity of the panel composition.

All submissions must be prepared in MS Word or PDF file format, 12-point font size, double spacing with a 1-inch (25mm) margin on A4 page size.

Authors of papers accepted for presentation at the conference are expected to submit the final, clean version of their work before the conference, by the deadline stated in the Call for Papers.

Please note: for the review process, a cover page must be omitted; for the submission of the final version of either format, a cover page with all authors’ affiliations and contact details should be included.

Please carefully read the following instructions: failing to follow them may result in an automatic disqualification.

1 – Short-length papers

Short-length papers are intended for work in progress, offering the opportunity to present on-going research that has not yet reached completion at the time of the submission deadline.

Short-length papers must allow reviewers to understand what the scientific contribution is and must comply with the submission criteria defined in the call for papers. This means, they should clearly present the purpose of the research, main theoretical framework/ assumptions and if applicable research methods and preliminary and/or expected results. A clear statement of the contribution of the study for public relations/strategic communication theory and practice should be included too.

Short-length papers have a scope of 2,500–3,000 words in length, inclusive of everything (abstract, keywords, references, tables, figure legends etc.), and are stripped of all authors’ identifiers. Short-length papers submitted with author(s)’ name(s) and/or other identifiers will not be reviewed.

A Short-length paper should contain:

  • A concise title
  • Structured abstract (max. 250 words)
  • Up to 6 key words
  • Introduction
  • Central elements of the literature review/theoretical approach (the study’s major theoretical assumptions, concepts and questions must be clearly stated)
  • Central elements of design/methodology/approach (it must be clear how the study is planned to be carried on, what sample/view, how data is collected and analyzed)
  • Preliminary and/or expected findings/results (if data collection is not yet completed, please provide some overview of how far in the process you are and the next steps),
  • Preliminary reflections/considerations on the main results and expected contribution
  • List of cited references
2 – Full-length research papers

Full-length research papers are considered finished research work, ready for publication.

Please note that for in-program and awards considerations, submitted full-length research papers must NOT have been previously presented, scheduled for presentation, published, accepted for publication, and if under review, must NOT appear in print before the conference.

Full-length papers have a scope of 6,000–8,000 words in length, inclusive of everything (abstract, keywords, references, tables, figure legends etc.) and are stripped of all authors’ identifiers. Papers with author(s)’ name(s) and/or other identifiers will not be reviewed.

A full-length research paper should contain:

  • A concise title
  • Structured abstract (max. 250 words)
  • Up to 6 key words
  • Introduction
  • Literature review/theoretical approach
  • Design/methodology/approach,
  • Findings/results,
  • Discussion and conclusions, and
  • Complete reference list

For specific formatting, please fol­low the author guidelines of the Jour­nal of Communication Management (

3 – Panel proposals

Panel proposals should focus on current issues and debates in the public relations/strategic communication field. Proposals with clear discussion statements that contribute to advance our understanding of important professional and disciplinary questions and issues are preferred.

A panel should consist of 1 chairperson,  4-5 presentations (maximum), and (mandatory) 1 respondent. Nobody should take two roles. Authors of presentations ide­ally represent various organizations and countries/cultures.

A panel proposal should contain:

  • A concise title,
  • up to 6 keywords,
  • 800-word rationale including a clear statement of the relevance to public relations/strategic communication discipline/profession,
  • Clear presentation of the panel key questions/issues, and how each presentation contributes to address the panel key questions.
  • Method of delivery, for e.g., the modality of panel discussion and eventual audience interaction,
  • List of panelists with names, affiliations, and bios,
  • Panelists’ presentation titles and max. 200 word-abstracts,
  • Overall statement of participation from the organizer declaring: “I have received signed statements from all intended participants agreeing to register for EUPRERA Annual Congress and participate in the panel.”

Failing to follow the panel proposal guidelines and formatting instructions requirements will automatically disqualify the proposal.


Original, not yet published full-length research papers are eligible to compete to one of EUPRERA Annual Best Paper Awards. However, the Scientific Committee will retain the right to consider the most innovative and solidly conceptualized short-length papers that show strong research potential and clear indications to be completed by the time of the conference for the Best Paper Awards.

After the congress, authors of selected contributions will be invited to submit their work to:

  • a special issue of the Journal of Com­munication Management (publication conditional upon the double-blind peer review process of the journal)
  • a book (edited collection), part of the Advances in Public Relations and Com­munication Management series, pub­lished by Emerald (publication condi­tional upon a peer-review process by the editors
TIMELINE (see CfP for exact dates)
  • March: submission deadline
  • End of May: feedback to authors
  • June: full programme release
  • End of August: submission of final full paper

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