by Betteke van Ruler, Professor Emeritus, University of Amsterdam, Heemstede, The Netherlands.
Published in open access in the International Journal of Strategic Communication.
This article addresses the concept of “communication” in strategic communication, and proposes a new lens through which to view communication in order to deepen knowledge of strategic communication, as well as to significantly improve the alignment of strategic communication with the demands of today’s strategy development process. Looking at modern strategy theory, this article focuses on communication theory as an ongoing process of meaning construction. Go to the article