A team led by Prof. Alfonso Siano from the University of Salerno, Italy, is conducting an exploratory Delphi research on brand hijacking.
The contribution of academics and practitioners in the fields of marketing communications and brand management will be greatly appreciated. Please use the following links to participate to the survey which takes a few minutes only:
Partecipating to this survey by February 18, you will receive a preview of the outcomes and the full findings. Thank you!