Aequitas’ pro bono campaign for the Pure Anguilla Foundation saved lives in the aftermath of Hurricane Irma by putting intense pressure on the UK Government to protect its citizens from disaster – and deservedly won a special IPRA Golden World Award.
In 2017, Hurricane Irma wreaked devastation across the Caribbean, including the island of Anguilla, a British Overseas Territory. The campaign was designed to force the UK Government to take responsibility for the wellbeing of its citizens in Anguilla, by raising awareness of the devastating impact of Irma in a matter of days. This campaign demonstrates the impact strategic communications can have on Government.
Entries for this year’s GWAs open on February 26 and close on May 13.