Recently a team led by Prof. Alfonso Siano from the University of Salerno, Italy, launched an exploratory Delphi research on brand hijacking. The survey seeked the contribution of academics and practitioners in the fields of marketing communications and brand management.

For those who took part in the first wave of the survey, it’s now time to go to the second phase filling in the new questionnaire.

Should you be interested in this topic, even if you did not took part in the first wave, please ask for more information to Virginia Villa (