The 27th International Public Relations Research Symposium (BledCom) will be held on July 3-4, 2020 in Rikli Balance Hotel (formerly Hotel Golf) Lake Bled, Slovenia.

The impact of public relations on organizations and society

We take our cue from an allied discipline – mass communication/mass media – that has a stream of “media effects” theories dating back at least to the 1980s assessing the various dimensions of mass media effects on individuals, organizations (including families), and society. We feel that our field has not adequately addressed this aspect of our existence, which has led to reputational issues such as public relations being construed mostly as “spin doctoring” on behalf of corporate or similar interests. The Bell Pottinger debacle is a case in point. Our field will benefit from reflection including an assessment of the varied purposes for which public relations has been, and can be, used. Examples are public information campaigns to build societies and nations engaged by NGOs and IGOs (intergovernmental organizations).


Abstracts and panel proposals submission deadline is February 1, 2020.

We invite abstracts that are between 500 and 800 words (including title and keywords) with up to 5 references. Please note that as has been the norm in the past, BledCom welcomes ALL papers that are relevant to public relations and communication management and not just papers that discuss the conference theme. We also welcome panel proposals.

Paper abstracts and panel proposals should be submitted via email to no later than February 1, 2020. Decisions will be made by March 4, 2020 after peer review. Full papers not exceeding 6.000 words will be due by September 16, 2020.

The organizing committee will serve as guest editors of a special issue of Corporate Communications: An International Journal, based on papers presented at BledCom 2019. A separate publication of the conference proceedings will feature the remaining papers.

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Call for Papers