Recently published in Journal of Communication Management the special issue on PR Evaluation & Measurement (volume 23, issue 3), featuring a collection of seven articles by renowned colleagues and a research agenda for the 2020s:

• Maturity as a way forward for improving organizations’ communication evaluation and measurement practices
  Nathan David Gilkerson, Rebecca Swenson, Fraser Likely
• Reliable, valid and efficient evaluation of media messages
  Minji Kim, Joseph N. Cappella
• Agile communication evaluation and measurement
  Betteke Van Ruler
• Investigating the role of contextual factors in effectively executing communication evaluation and measurement
  Stefania Romenti, Grazia Murtarelli, Angelo Miglietta, Anne Gregory
• Explaining the measurement and evaluation stasis
  Howard Nothhaft, Hanna Stensson
• New avenues in communication evaluation and measurement (E&M): towards a research agenda for the 2020s
  Sophia Charlotte Volk, Alexander Buhmann
• The status quo of evaluation in public diplomacy: insights from the US State Department
  Erich J. Sommerfeldt, Alexander Buhmann

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Special Issue