Recently published in Journal of Communication Management the special issue on PR Evaluation & Measurement (volume 23, issue 3), featuring a collection of seven articles by renowned colleagues and a research agenda for the 2020s:

  • Maturity as a way forward for improving organizations’ communication evaluation and measurement practices
    Nathan David Gilkerson, Rebecca Swenson, Fraser Likely
  • Reliable, valid and efficient evaluation of media messages
    Minji Kim, Joseph N. Cappella
  • Agile communication evaluation and measurement
    Betteke Van Ruler
  • Investigating the role of contextual factors in effectively executing communication evaluation and measurement
    Stefania Romenti, Grazia Murtarelli, Angelo Miglietta, Anne Gregory
  • Explaining the measurement and evaluation stasis
    Howard Nothhaft, Hanna Stensson
  • New avenues in communication evaluation and measurement (E&M): towards a research agenda for the 2020s
    Sophia Charlotte Volk, Alexander Buhmann
  • The status quo of evaluation in public diplomacy: insights from the US State Department
    Erich J. Sommerfeldt, Alexander Buhmann
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Special Issue