Redesigning communications – five steps towards an agile communication department
The 8th issue of Communication Insights has been recently published and focuses on “Redesigning communications – five steps towards an agile communication department”. The publication summarizes the findings of a three year research project at Leipzig University led by Professor Ansgar Zerfaß and Dr. Lisa Dühring, who investigated how communication departments can cope with a more volatile environment and become more flexible and adaptive.
As a result of numerous interviews and case studies, the team have developed five steps towards agility – starting with an agile culture, flexible working routines, flatter hierarchies, a new approach to people management and finally adapting performance measurement.